Everything and I mean everything, moves at the speed of the consumer, and consumers move fast. Think about it for a minute. Standing in lines at Starbucks is a thing of the past. We order and pay on the app, walk into the store, and voila, our chai tea latte, magically appears on a counter to grab and go. Waiting to hail a taxi? Forget about it. We request a rideshare service to pick us up at a moment’s notice and from our mobile device’s convenience.
If you’re looking to receive a response quickly from your customers, business texting software is the way to go. Text is one of the most popular – if not the most popular – communication tools available today. Consumers have long used text messaging to communicate with friends and family. In recent years, businesses have learned that sending texts to their clients results in surprisingly engaging conversations and have become the norm.
According to Campaign Monitor, text messages have an open rate as high as 98%, compared to just 20% of all emails. What’s more, it takes 90 seconds for someone to respond to a text vs. 90 minutes to respond to an email on average.
Now, let’s talk about actual response rates between email and text. Any guesses? Gartner reports text response rates as high as 45%, whereas email sees a marginal 6% response. Why wouldn’t business texting software make sense?
Reach anyone, anywhere
Not every smartphone has internet; however, nearly all mobile phones can receive texts, making texting a powerful and engaging way to communicate with customers. Here are five ways to use business texting software.
1. Scheduling & Appointments
Reduce the amount of time your employees spend trying to reach customers over the phone when businesses and customers can schedule appointments through text messages. The team’s overall efficiency increases by customers responding promptly. When appointments are scheduled through text messaging, it provides a natural way to send appointment reminders while allowing an easier way for customers to reschedule if needed, significantly reducing no-show rates.
Who doesn’t need a reminder now and again? Use texts to remind customers about an invoice that’s due, review a contract in their email inbox, or send a copy of their driver’s license to be prequalified for a loan. The ease of sending a text message to where consumers live, on their mobile phones, prevents headaches for all.
3. Customer Service Support
Often people prefer texting versus speaking on the phone to customer service reps. Business texting software enhances your customer service strategy, allowing customers to reach the support team with the method they prefer and most convenient for them.
4. Customer Engagement
Deliver a personal touch by sending personalized messages to your customers. Doing so will show you care about their individual needs and increase their continued business chances. Consider using business texting software to:
- Send welcome and thank you messages to help build new and existing relationships.
- Say “Happy Birthday” to show your customers you care.
- Send a text regarding an upcoming business closure or vacation. Doing so provides an opportunity for your customers to connect with you ahead of time.
5. Surveys & Polls
Keeping a pulse on how your customers think your business is doing is essential regardless of the business type. Use text messages to gather feedback about their experience with your company. Text messaging is fast, effective, and an easy way to gather feedback from customers.
Business text messaging has become essential in today’s consumer-first environment. Ultimately, text messaging the fastest, most efficient way to engage with your audience. It’s direct, flexible, and efficient.
TextBetter is built to support businesses in communicating with their customers at scale. Designed for and used by companies of all sizes and industries, TextBetter seamlessly integrates into current communication processes. There are no systems to learn and no interruptions to complicate workflows. We use your email to send and receive texts from your existing landline number. By simply pairing the two, you’ll send, receive, and manage text conversations directly from your email inbox – without having to download (or change) a thing.
TextBetter provides business texting solutions that make it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models without having to download or install new software. Businesses of all sizes are served through three distinct product offerings: TextBetter Team, TextBetter Business, and TextBetter Enterprise. More information about the company and services can be found at www.textbetter.com.