Who knew business texting would be a ‘thing’ when Neil Papworth sent the first text message in December of 1992? Text messaging is embedded into our everyday lives, both personal and business. We send pictures of our children through text, let people know we’re running a bit late, and even confirm and schedule appointments with text messaging. We also communicate with airlines, customer support, receive delivery updates on shipments, and even correspond with personal shoppers buying our groceries through text.
In recent years, text messaging expanded from strictly personal use to integrating successfully into business processes. Business texting is convenient, effective, and preferred.
Accelerate communication with business texting
Business texting is so much more than it seems. To help make a point about business texting success, I have to share something that will likely make most readers cringe.
The number of unread/unopened emails on my phone surpasses an acceptable level to most human beings. I mean, 63,000 is a ridiculous number; I get it.
Now let’s look at my text messages. Wait — what’s that? Zero unread texts. Not only read, but I’ve responded to whatever needed a response. Quickly scrolling through my texts, I see a text from my son’s anesthesia provider from his recent surgery asking me to complete a survey. Here’s another alerting me to a recently shipped package and another from the high school asking me to confirm an appointment scheduled with a counselor.
Now, what’s the point of me sharing these details? I have over 63,000 unread emails on my phone and zero unread texts. Is there a doubt which method is more effective? Don’t just take my word for it, though.
According to Campaign Monitor data, research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. On average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email. Do you think business texting is effective?
Business Texting Is Convenient
Text messaging, in general, is more convenient than a phone call or a lengthy email. With a 160-character limit, text messages by nature are meant to be short and sweet. The recipient can quickly and easily read and respond to a text wherever they are. In between meetings, at lunch, commuting, or while waiting for their kids to be done at football practice. Talk about convenience.
Faster Response Rates With Business Texting
People have their cell phones with them all of the time. Businesses need to communicate so that customers will receive messages, read them, and respond. Moving from only email and phone calls to incorporating text into the communication mix is a powerful way to connect with customers.
A reported 90% of people have a mobile device always within reach all day, every day. If reaching your customers is a top priority, business texting is useful and used by businesses of all sizes.
With no downloads, internet access, or particular applications required, text messaging is genuinely hassle-free.
Business Texting Solutions by TextBetter
The TextBetter patented solution uses a 2-Way Email to SMS Gateway – a unique pairing process – to transmit text messages to and from your existing landline number(s). When an email is sent to a recipient’s mobile phone, we convert your email into a text message and deliver it, with your landline number listed as the sender. When someone replies, it converts their SMS into an email while delivering it back to your inbox.
And because you manage text conversations directly from your existing email client, there is nothing to download or install.
Ready to text enable landline numbers with your business? Call or text 1-(800)-322-1112.
TextBetter provides business texting solutions that make it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models without having to download or install new software. Businesses of all sizes are served through three distinct product offerings: TextBetter Team, TextBetter Business, and TextBetter Enterprise. More information about the company and services can be found at www.textbetter.com.