Not only is SMS marketing part of our everyday life but it’s extremely effective. We receive text messages from our dry cleaners, dentist offices, banks, schools, and car dealerships. We’re asked to complete surveys, reminded of appointments, and notified of promotions.
Today’s digital landscape has paved the way for text messaging to be a marketing platform that’s not only viable but actually worthwhile. Text is simple, powerful, and brands are utilizing it more now than ever before.
SMS Marketing Works
Incredibly high open rates
According to Smart Insights, one of the greatest benefits is that text message marketing is direct and immediate. In particular, text message marketing offers a read rate of 97% within 15 minutes of delivery, making it one of the best methods of marketing with minimal costs. Not only will most customers read your messages almost immediately, but 45% of mobile marketing campaigns generate a successful ROI.
Consumers place a considerable premium on convenience and simplicity, text messages are likely to command much higher – and faster – response rates than other approaches such as email or app notifications.
As businesses, brands, and consumers move further into a mobile-first world, there is a growing preference among consumers to connect with businesses in the same way they do with their social contacts, including family and friends. SMS marketing is not only growing more powerful but is also more relevant for businesses of any size.
SMS marketing can be highly cost-effective. This is because the only costs associated with this method of marketing involve using a text message service. When compared to other types of marketing, this makes text message marketing an inexpensive alternative that yields great results.
Virtually every mobile phone is able to natively send and receive text messages. It is not necessary to own a smartphone, download an app, or include a data plan.
Receiving an SMS does not require internet connectivity, just a working phone is all. With the heightened usage of phones, SMS marketing is nothing less of a jackpot. Businesses can utilize the opportunity to reach customers right on their fingertips which gives them the advantage of reaching a larger target audience.
Speed and flexibility
Businesses have to adapt and be fluid. Flexibility is key. SMS marketing doesn’t have any lead time which allows communication to be created and delivered to the target audience within a matter of minutes.
Integrates into existing communication strategies
SMS marketing can also be used to support campaigns that operate across a range of channels. This could include a link to a mobile app or website, a one-off promotion, or a survey. Text messages are a great way to deliver information and also serve to remind customers to read an email or to prompt some other action.
Short, succinct communications
The 160-character limit of a text message is one of the channel’s main strengths. It forces you, the business, to be as clear and concise as possible. Get your point and message across to customers immediately and without a lot of effort.
Text messaging remains one of the most valued and most relied upon methods of communication. SMS marketing is a very powerful tool for businesses. Customers have their phones either in their hands or in their pockets and will read your text.
TextBetter provides business texting solutions that make it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models, without having to download or install new software. Businesses of all sizes are served through three distinct product offerings; TextBetter Team, TextBetter Business, and TextBetter Enterprise. More information about the company and services can be found at www.textbetter.com.