In today’s world, nearly everyone has access to a cell phone and more specifically, a smartphone. A significant amount of time is spent on mobile devices. Mobile phones and their functionality have become part of our everyday lives. In fact, the average American spends 5.4 hours each day using their phone each day, which includes sending and receive text messages. To expand the reach for your business to meet customers where they spend their time, start using text as a communication channel. It will make a positive impact on the overall customer experience.
Business text messaging is used to engage with your customers one on one. Regardless of the size of the business, texting has a place in every organization. Here are 5 of the most common uses of business text messaging.
1.Confirmations and reminders
Using business text messaging to send a confirmation text, it helps build and establish trust with the client. This could be as simple as confirming an upcoming appointment or it could confirm that an action took place as a result of a previous conversation, email, or text.
2. Scheduling appointments
Trying to schedule an appointment with a customer can be challenging as schedules vary, phone calls aren’t answered or returned, and voicemails are left unchecked. Emails can be equally ineffective and can easily be buried in the massive amount of emails that are already in an inbox.
Sending a text message to schedule an appointment is more effective. Considering that 97% of texts are open, read, and responded to in 3 minutes or less, you’ll have a better success of getting them to look at availability and schedule appointments faster.
3. Follow up
Text is about making it convenient for your customers. Following up on a conversation, checking in after a previous meeting, or asking the client/customer a brief question. For instance, a text can be sent just after an email is sent that needs approval or confirmation. When using business text messaging to follow up by text could be the perfect nudge to get your customer to take a look.
4. Simple questions and answers
One of the best reasons to use business text messaging is to communicate with customers/prospects to get answers much more quickly than you would by phone or email. Text messages by nature are short and sweet, they serve as a great medium to ask quick questions when looking for quick answers.
Everyone appreciates being acknowledged and hearing ‘thank you’. A brief thank you or acknowledgment will go a long way from the customer’s perspective. A business text messaging service makes this a quick and simple “extra” that will go a long way with your customers.
Business text messaging takes advantage of the advances in technology to be able to get your message out to your customers. This is done in a way that is convenient and easy. it’s a worthwhile investment to make, and when used properly, it can be a great tool to support business.
How does it work?
For businesses to efficiently and effectively manage text communication with clients, a business-grade text messaging service is needed. Our text services for businesses enable the business and its employees to have their individual existing landline telephone number text-enabled.
It’s simple! We simply text enable your business phone number(s) and pair the phone number with your email address. Your email is just the tool that lets you send and receive text messages. Texting from your business number is as simple as sending an email and the receiver of your message, will get a text message, that is from your business phone number. When you receive a text message from a client, it will show up in your email, giving you a quick way to respond to the sender. Conversation threading is contained in each email. Best yet, all text conversations are searchable and archivable in your email.
Your customers are already very comfortable with text as they use it in their personal lives, let them engage with your business the way they prefer and are accustomed to, it is a distinct advantage for your business. Implementing a texting service for business is key to staying relevant and evolving with your customer preferences. The benefits to your business are limitless.
Ready to get started? We can text enable your line in just 4 easy steps!
TextBetter provides business texting solutions that make it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models, without having to download or install new software. Businesses of all sizes are served through three distinct product offerings; TextBetter Team, TextBetter Business, and TextBetter Enterprise. More information about the company and services can be found at www.textbetter.com.