Despite the number of benefits businesses gain when using business text messaging as part of their communication strategy, there are still quite a few myths and misconceptions when using text in a professional setting. Unfortunately, these myths cause hesitation about adopting a rather familiar communication medium that’s used by virtually everyone today. It’s important to understand what the reality is when considering using business text messaging to communicate with customers and prospects.
Business Text Messaging Myths vs. The Facts
1. Myth: Business Text Messaging Is Unprofessional
The Fact: This myth may have been true when texting first became a norm, just like a phone conversation and when it was primarily used in personal communication, but that just isn’t the case today. When it comes to text, it isn’t just accepted but it is widely encouraged as a form of communication. Business text messaging, along with social media are being used to reach new markets, build and strengthen relationships with your customer base. How you use text messaging in business is how you’ll be seen as professional or otherwise.
2. Myth: Only Millennials Text
The Fact: A highly perpetuated tale about using business text messaging in professional settings is only the Millennial and Gen Z generations (younger demographics) use text to communicate. Companies often feel that if the customer base does not fit within this criteria, using text messaging will fail and not be received. The opposite of this is true though; people of all ages use text in both their personal and professional interactions.
According to Pew Research Center’s survey on mobile technology, 96% of Americans own a cell phone of some kind. They break it down further to illustrate ownership between the age groups. If there is any doubt that only the younger generations text, take a look at this data. This should dispel the belief that younger generations are the only ones that own and rely on their devices.
The trend of cell and smartphone ownership continues to increase. Regardless of the age we are dependent on our mobile devices for many things. Text included.
3. Myth: Business Text Messaging is Too Expensive
The Fact: As a business, your main concern is your bottom line. Businesses that only rely on traditional methods of communication such as phone calls, voicemails and emails waste a lot of time, energy and resources chasing down customers. The immediacy of text provides the opportunity to be noticed which prompts a response from the customer if you’ve been unsuccessful at reaching them by phone or email. 97% of text messages are read and responded to within minutes.
Business text messaging is one of the least expensive methods of communication you can leverage for your company. As managing expenses is top of mind for most businesses, leveraging text to augment external communications is a prudent way to increase customer satisfaction, responses and revenue.
4. Myth: Only Fortune 500 Companies need Business Text Messaging
The Fact: All sizes of businesses will benefit from having another available method of communication with their customers through texting. A business text messaging service works for every size of organization regardless of revenue. The reality is that another direct line of communication is being created for your customers, regardless of the size. It’s time to stop limiting your customers with how they are interacting with you.
5. Myth: Business text messaging takes too much time to implement and is difficult to use
The Fact: Not all business text messaging providers are the same. The suite of TextBetter solutions were designed to not overcomplicate the implementation process or to be held up in a lengthy and extensive IT audit. There is no software to configure or install as TextBetter is hosted in the secure Microsoft Azure cloud. TextBetter offers a simple and affordable business text messaging solution for any size business.
Getting started is easy!
1.Pick Your Plan
Whether you’re a team of 5 or company of 5,000 – we have a plan that’s right for you. Our plans are flexible, affordable and designed to give you everything you need.
2.Send Us Your User Information
Simply send us an email with the name, email address and landline number for each user so we can get started on account set-up.
3. Verify Your Number
Once we’ve called you on your landline and authenticated your telephone number, we’ll text-enable each user by pairing their landline number with their email account. The entire pairing process takes just a few minutes, without any downloads, applications or new software to install.
4. Start Texting
Once you get an email confirming that set-up is complete, you’re ready to start texting!
Business text messaging helps you reach and respond to customers when you want, how you want. In turn it allows them to do the same. Valuable communication exchanges can happen over text with customers and can be authentic and down to earth. What are you waiting for? Call or text us today to get started texting your customers.
TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service seamlessly integrates with your business, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: Teams, Business or Enterprise.