The way that technology continues to advance, makes it easier than ever for consumers to research, communicate and buy with companies wherever and whenever they want. Is your business using text to communicate? If not, it’s time to expand your communication strategy and begin to reach more customers through business texting solutions.
Nearly the entire American population has access to a mobile device which is capable of both receiving and sending a text message. Research has shown that 93% of people keep their mobile devices within reach at all times. The U.S. edition of Deloitte’s global mobile consumer survey, which assesses and analyzes attitudes about mobile technology, shows that:
- Americans are viewing their smartphones more often than ever before, on average 52 times per day.
- The top communication service is texting, with 93% of consumers using it.
- 84% of working adults use their personal phones during working hours.
It’s no surprise that business texting solutions have become the preferred and most effective way to reach more customers.
Let’s talk about effectiveness. Is there any other channel of communication that is as effective at ensuring the actual message gets across to the customer and not filtered out? No, there isn’t. According to CTIA.org (Cellular Telecommunications and Internet Association), the spam rate of texting is 2.8% where email is an estimated 53%. What does your current communication plan look like? Is it heavily reliant on phone and email? If so, it’s time to evaluate business texting solutions.
Business texting solutions support customer preferences
Business texting solutions are not just one of the most convenient and effective ways to engage with customers today, it’s also preferred. Yes, that’s right. Customers prefer to send and receive texts from your business.
There is something to text messages that are preferred; typing short replies to short message rather than, than long replies to lengthy emails is much more appealing. The fact is, texts are short and are intended to the point across faster than in an email. They’re not all that involved, unlike emails, or phone calls which can take a lot of time. Business texting solutions provides options for customers as they can quickly read and respond from virtually anywhere. During the commute, over lunch, a baseball practice and during the day at work.
Customer expectations align with business texting solutions
In today’s fast-paced modern society, it’s important for business owners to keep up with new trends, technology and customer expectations. According to the 3rd annual State of the Connected Customer Report from Salesforce, 75% of customers expect companies to use new technologies to improve their experiences, while 67% say the way a company uses technology reflects how it operates in general. Your customers expect that you’re providing a great customer experience and are a technological forward-thinking company. Integrating business texting solutions would check the box on each of these customer expectations.
Business texting solutions make It’s easy, all the way around
Business texting solutions make it so much easier for your business and for your customers.
It is easier to engage with customers: Convenience is a must these days. One of the most important considerations when it comes to your business, is the ability for your customers to engage with you how they actually want to. Business texting solutions allow your customers to go and do what they want, while carrying on a conversation or engaging with your business at the same time.
It is easy to implement: Business texting solutions from TextBetter take only minutes to set up rather than days or weeks. There are just 4 simple steps to get started.
- Pick Your Plan
- Send Us Your User Info
- Verify Your Number
- Start Texting
It is easy and intuitive to use: Both for the business and the customer, with text messaging being such a prominent method of communication, there really isn’t any learning curve. There are not any complicated apps to learn, purchase or download. Businesses and its’ employees can keep the same phone number that customers are already accustomed to. It’s a completely seamless integration into the current workflow!
It is easy to choose a plan: TextBetter provides flexible and affordable business texting solutions. With 3 different plans to choose from, there is a plan that is just right for you. Need help determining which plan is best? No problem. Simply call or text us and let us make a recommendation based upon your needs.
Business texting solutions impact customer experience
So, what do business texting solutions have to do with customer experience? Just about everything. It’s about the experience you provide for your customers. If you don’t do something to differentiate your brand, your competitors will.
Business texting solutions provides another way your customers can reach you and address challenges, asking questions or looking for an update. By offering more options for your customers to engage with you, your customers are able to communicate with you in the way they prefer or that is convenient for them. This helps your business stand out from your competition by providing options for what works for them.
How business texting solutions work
We simply text enable your business phone number(s) and pair that phone number with your email address. Your email is simply just the tool that lets you send and receive text messages. Texting from your business number is as simple as sending an email. Your customers will get a text message that is from your business phone number. When you receive a text message, it will show up in your email, giving you a quick way to respond. All text conversations are threaded in each email and all conversations are searchable and archivable in your email.
Your customers are already very comfortable with text as they use it in their personal lives, let them engage with your business the way they prefer and are accustomed to. Integrating business texting solutions into your day-to-day is key to staying relevant and evolving with your customer preferences.
TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service seamlessly integrates with your business, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: Teams, Business or Enterprise.