The Next Generation of Texting Services for Business
The digital landscape is ever-changing and as business professionals we are constantly searching for new and innovative ways to connect with our customers. In recent years the rise of instant-applications and mobile technologies have redefined the way in which we do business: it’s not what we say, but how we say it. And for 97% of Americans, what we say is generally communicated over text.
Introducing Business Texting
Instant, concise and low-cost, it’s easy to understand why any organization would want to tap into business text messaging. According to recent data, U.S. smartphone owners between the ages of 18 to 24 sent over 2,000 text messages per month and received just over 1,800 text messages on average.
And while the use of text messages may not surprise, I can tell you the level of engagement is shocking – did you know 98% of text messages are responded to within 10 minutes or less?
I’m starting to feel bad for email.
However, the benefits of texting services for business reach far beyond the popularity of the channel itself – in fact, when integrated correctly with pre-existing marketing efforts, the advantages of using texting services for business are further amplified. The result? Experts say enhanced customer experience, increased consumer retention and a stronger overall brand.
Integrating a Texting Service into your Marketing Plan
Business text messaging is a powerful (yet underutilized) way to engage or communicate with your customers. In fact, more and more we are seeing industry giants across multiple verticals seamless integrate texting services into their pre-existing marketing efforts; effectively creating what marketing pros refer to as an omni-channel, multi-device strategy.
In laymen’s terms an omni-channel, multi-device strategy boils down to customer experience – and more specifically, how to make your customers experience as seamless and positive as possible through each of the various channels (or devices) employed. It is characterized by providing your customer with real-time, personalized experiences just as they need them, and frankly, is a clear sign of the times.
So for any business trying to survive today’s digital boom, the natural next question is how?
From appointment reminders to recruiting efforts or even just a ‘soft touch’ – the TextBetter™ team has the solution for you. All you need to do is ask us how.
Call or text us today at 800-322-1112 so we can text enable your business phone number and set you up with our text to landline solution. Test drive TextBetter for 15 days.
Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.