Articles

Using a Texting Service for Business: Benefits of MMS Messaging with Customers

They say a picture is worth a thousand words, but how easy do you make it for your customers to share photos with your business?  If email is your only avenue for photo sharing, it’s probably time to evaluate a texting service for business.  Business text messaging is quick, easy and more importantly, preferred by customers.

Texting Service for Business

That’s why TextBetterTM offers a business text messaging service that makes it easy to send and receive text messages from your landline number. With TextBetter, you can also enable MMS (multimedia messaging service) to make sharing photos between you and your customers a breeze.  

How it works

TextBetter uses your email account to transmit text messages to & from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email.  Simple, right?

And when it comes to picture messaging, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business. And while there are many ways in which your business can benefit from sending and receiving picture messages, we’ve outlined a few of our favorites here.

Benefits of MMS Messaging with Customers

Warranties and repair

If you sell products that include a warranty, picture messaging makes it simple for customers to prove a defect. Your texting service for business means customers can text your business landline. You then receive that message as an email with the photo included.

Your customer service team can collaborate to respond to the request, and the conversation thread can be uploaded to the customer account record in CRM. This advanced record-keeping makes texting service for business an ideal solution.

MMS is also great for service industries that provide repairs, quotes, and damage assessments.

If you’re an auto repair shop, customers can send a photo of their vehicle and receive a quote from your business. They don’t need to make an appointment (which is convenient), and you have the flexibility to respond when business is light.

If your business is household repair, using a texting service for business can also make you more efficient. Customers can send a photo of their leaky faucet, for example, and you can arrive at the job with the appropriate tools already in hand.

Business text messaging is also great for insurance companies or insurance agents. Insurance professionals can now assess flooded basements or vehicle repairs from photos to advise their clients on next steps.

Promotions

Not only will your customer service team love the benefits of texting service for business, but so will your marketing and sales team.

Running an outstanding holiday sale and want to grab the attention of your most loyal customers? Send a picture message to your contact list with a stunning graphic showcasing the sale and your product.

Seeing your product or service in action can help customers feel compelled to buy. Texting also tends to have higher read rates than email, meaning your ROI on marketing initiatives can be much higher.

Office location

When you move office locations or rebrand, MMS is a great way to familiarize your clients with your new look. Send a photo of the outside of your office along with an appointment reminder to help customers navigate to you.

This can help keep your office appointments on time as customers won’t be driving circles around your location trying to find it. It also provides greater satisfaction for customers because they’ll be more confident in how to find you.

If your office location hasn’t moved but you’ve heard it’s hard to find, texting service for business can help here too. Send the image of a map with other local landmarks indicated to help customers use what they know to find you.

Doctor’s office diagnosis

If you operate a doctor’s office or other patient care center, a picture message can be especially helpful in providing patients with peace of mind. Patients can send a photo of a rash, for example, to determine what medical attention, if any, is required.

Additionally, images can help doctors provide care instructions for less serious injuries, like a scrape; allowing them to provide patient care outside of office hours and in-person appointments.

Interested in using a texting service for business?  You should be. By incorporating picture messaging into your customer service program, you’ll increase efficiency and customer satisfaction. So, if you have questions on how TextBetter can make business text messaging work for you, call or text us today at 800-322-1112.

Tags: