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Financial services should use a business texting service – Part 2

In our last post, we discussed why the financial services industry should consider using a business texting service. As a follow up, we wanted to share how text is being used as part of their everyday process. It goes beyond stating account balances and location hours. It’s more personal. Continue building on the great relationships that you’ve established and working on establishing with integrating text.

Using a business texting service has many advantages and is great for general customer service and support as well as product questions. Besides those uses, keep reading to learn how the financial services industry continues to incorporate text in their day to day.

Follow up on applications

It isn’t just the volume of loan documents that takes so much time, it’s all the calls and emails you have to send along the way. Utilize text as part of the process to reach out to clients to gather missing information you may need, sparing you the hassle of phone tag. Using a business texting service for application follow up will help improve the overall loan process.

Establish text for a lending line

Enabling customers to ask questions quickly and seamlessly during the loan process provides the level of support that customers expect. A quick status update on a loan, to schedule an appointment or inquire about next steps in the process, there are so many opportunities to establish a standard of excellence that will set you apart from the competition.

business texting service

Late payments and collections

One of the areas companies are seeing text as being effective is with collections. Because text communication is preferred over calling, customers who have fallen behind in their payments are more responsive to collections text messages. Using a business texting service to send reminders to late payers can help facilitate that collections process. Incorporate text as part of your debt collection strategy in order to reduce expenses and maintain good relations with your customers.

Build stronger relationships

Your business is built on relationships, and relationships are built on communication. These days, people prefer to communicate by text message. Texting is what people want, and it shows. According to Mailchimp, financial services industry emails only have less than a 3% click rate. Comparatively with text, it’s under 3 minutes. Is text more effective and easier to use/respond to? Absolutely. When making it easier for customers to do business with you, stronger relationships are built which is great for business.

Social and online reviews

Consumers read an average of 10 online reviews before feeling able to trust a local business. People want to know they can trust you and that they’ll have a good experience before they work with you. With customer reviews being so powerful, leverage text to help secure them. It’s as simple as sending a quick text to the customer after their loan has closed and ask if they’d mind leaving a review of their experience and provide the link. Studies show that you’ll get 4-5 times more reviews by sending a text vs. an email. This simple step can help increase business as well as revenue for you!

There are so many great opportunities to maintain the competitive edge and stay relevant for your customer base. Use a business texting service to communicate with them the way they’d prefer, through text.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Financial services should use a business texting service

There is a significant opportunity for financial institutions to create and strengthen borrower relationships while accelerating the loan process. It’s really as simple as making text part of the communications strategy by using a business texting service. Whether it’s processing a home mortgage, a personal loan or financing a new car, integrating text as part of the process, can help speed up loan processing time while improving customer satisfaction. Using a business texting service enables financial institutions to communicate with customers on another personal level.

Text provides convenience

With text being the preferred form of communication today, the increasing demand from potential borrowers to text with their financial institution is increasing. From the initial outreach and communication throughout the loan approval process, clients not just expect, but also appreciate their lender reaching out to them in a preferred and convenient way.

Customer lives have become busier, and the need for quick answers, easier connection while maintaining great customer service that fits with their lifestyle is essential.

Benefits from start to finish

It isn’t just the volume of loan documents that takes so much time, it’s the emails and phone calls you have to place throughout the process. Using a business texting service can be a considerable benefit across the entire lending cycle. Leads often come from a variety of places. In the initial prospecting stage, it’s critical to provide and allow a variety of communication channels. You’ll close prospects by allowing them to choose their communication method and will maintain the personal touch that they expect during the process.

Business texting service

Text messages get read

It is REALLY easy to overlook an email. It only takes a swipe or a push of a button to dismiss a phone call. Text messages get read and responded to fast! Using a business texting service enables your customers to respond to you by phone call or text, whichever is most convenient for them. The largest banks and financial institutions have been using text for years, and it’s no surprise why. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. This is much higher than email, which has an average open rate of 32% and even lower response rate.

In our next article, we’ll dive into the specifics of how financial institutions are using business text messaging as part of their everyday process. In the meantime, to learn more about integrating business text messaging in your process please reach out to us today.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Enterprise sales teams win with business text messaging

The struggle is real. Each and every day, businesses just like yours wrestle with finding the best methods to connect with prospects and customers. We all know that these connections and discussions are essential for the continued success and growth of any business or organization. In today’s competitive landscape, it’s crucial and an absolute must to set your company apart from competition and equip your sales team with the right tools to succeed. The most successful enterprise sales organizations leverage the strength and effectiveness of a business text messaging service to connect with buyers.

The upside of using a business text messaging service

Integrating a business text messaging service into the sales process offers enormous opportunity for sales teams. Not only is texting more efficient than email, it is delivered quickly and is often open and read immediately. With text being so embedded into our personal lives, there is a natural tendency to read and respond quickly. Combining a business text messaging service in the communication mix provides sales teams ability to deliver highly applicable messages, at the right time and exactly when it’s needed.

Reps can use text to help further facilitate the momentum they’ve gained with a lead. Using a business text messaging service also helps provide the opportunity to establish an open channel of communication both ways. Often times it allows the sales rep to gain further access to the organization’s decision-making process when they quickly check in with a prospect.

A business text messaging service just makes sense for your sales team

Texting is fast, efficient and it’s effective. Text messages provide a convenient way to send appointment reminders, updates, and other notifications to customers. It’s also a simple way to show that you’re on top of their business. Using a business text messaging service lets you combine the benefits of real-time communications and helps to increase urgency and conversions.

Business Text Messaging

Is your enterprise sales team already texting?

Chances are some if not many of your teams are already texting their clients and prospects today without you knowing. Using your personal cell phone number comes with risks that could be highly detrimental to your business. By using a business text messaging service, you can eliminate these concerns, while still benefiting from the ease and speed of text.

Archiving is a benefit of business text messaging

If your teams are currently using their personal devices to text message buyers, you’re most likely not archiving those conversations to your CRM. Think about territory changes or if that sales rep leaves your organization? They take all of that information with them. It is imperative to keep a record of all conversation history for each account and their respective contacts. TextBetter automatically archives your text conversations and stores them in your email.

How TextBetter™ Works

TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. Simple, right? And when it comes to sending picture messages, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business.

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business.

Have questions on how TextBetter can make a business text messaging service work for your company? Call or text us today at 800-322-1112.

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Best Landline Texting Service for any size Business

By now, I bet you’re sold on the fact that texting is changing the way businesses communicate with their customers. You’ve done your research and are considering text messaging solutions for business. You already understand the limitless benefits and power of incorporating texting into your process. But now what?

Choosing the right text messaging solution for business provider likely seems overwhelming given the number of vendors in the mix today. I’m sure today you did a search and there were several paid ads that perhaps were interesting enough to look at. I get it. It’s hard to know which is the best. Here are a handful of considerations when making a decision of text messaging solutions for business.

What Matters Most

Experience

Before committing to a solution provider, it’s crucial that you check that they have sufficient knowledge and experience. Consider how long they’ve been in operation and what type of clients they work with. It’s also helpful to ask how those clients use the services as you can learn a lot from this and learn where opportunities may be for you to integrate.

Ease of use

Who wants to learn another complicated piece of technology? Think of how this piece could impact your team. If it isn’t intuitive, this could detract from their day to day work. It may be wise to consider a provider that will allow you to try their messaging solution and ensure their platform is one you can use with ease before you make the financial investment and time commitment. In the long run, this step could save you time and valuable resources. With TextBetter™, our landline texting service offers a free trial to give you an opportunity to test it out before you buy.

Landline Texting Service

Think about future growth

Perhaps initially you’re considering just starting with a few hundred messages a month while you’re integrating SMS into your process. Thinking down the road, you’ll want to select a text messaging solution for business that will accommodate anticipated future needs. By selecting a provider that supports the desired growth now, this will eliminate the need to change providers as you desire to increase usage across your business.

Integrations

Opt for a platform that can be easily integrated with your existing CRM or desired infrastructure. Integrations can help establish more automated workflows which can help reduce overall operating costs. Our landline texting service with your CRM system to help drive employee productivity and engagement to a higher level while giving customers a first-class experience.

Cloud-based

Text messaging solutions for business should work seamlessly with your existing telephone system and carrier without any hardware or software to install. Choose a company where no changes will be made to your telephone system or carrier. Some providers have the ability to have your telephone number(s) text enabled quickly…in some cases, you can be sending/receiving text messages in less than 30 minutes right from your existing email account. Our landline text service lets you send and receive text messages using your own email account. With our landline texting service, there is no software to configure or install.

Service and support

A reputable landline texting service provider will have a team that will offer support when it is needed most. In your vetting process, choose a company that won’t make you feel that you’ll need to be the solution expert overnight.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Text vs. Email: Why using landline texting service is best for sales

Recently I was having a discussion with a friend regarding the evolution of how we communicate during the sales process. He pointed out how several businesses that he is familiar with, are eager to try new and innovative ways, to not just gain market share, but to experiment with potentially more effective ways to communicate – landline texting comes to mind.

When we think of sending a text message, our knee jerk is to reach for our cell phone. We know how effective text is; to communicate urgency or to get a quick answer without the formality of setting up a call. Adoption of landline text services for business has been slow but shouldn’t be.

I use the term landline text service because business needs to text enable existing landline telephone numbers. Now customers can call or text the same number. Landline texting takes about 15 minutes to set up. The lift, thanks to service providers is small and the landline text service is inexpensive. In fact, many customers are probably texting you already – and you just don’t know it because until you text enable your landlines, these text message go into the black hole.

Most sales pros, HR teams or logistics teams have dedicated office lines. Why not text enable these numbers aka landline texting. Texting has become widely adopted and accepted as part of the communication process and it tends to be more effective at times than email.

landline texting service

The case for texting

As you very well know from your own personal experience, text messages do not pose a challenge for attracting your attention. When we receive a text, our phone lights up, buzzes (or does a somersault, lands with a “taaaadaaaaa” sound) and catches your eye…this certainly leads to a very high chance of looking to see what was just sent.

Now, if your phone isn’t within immediate reach, or if you’re not wearing a smartwatch to check messages, you’ll certainly read the texts you’ve missed by the end of the day. To take it one step further, to make sure we don’t miss the messages, most phones will continue to remind us that a text has been received until it’s opened/read. Now, let’s put this into perspective and what this means for your business.

Texts are immediate

Texts are delivered instantly and read quickly. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. In the context of your business, think about the immediacy and the impact it could have.

Using texts to get a swift response increases the chance of closing a deal quicker or improving response time in general. How could this immediacy of using a landline texting service impact your business? Perhaps it’s just letting a customer know that a quote is ready to view, that a document has been sent and ready for signature or perhaps a piece of information is missing that is critical for the next step.

Let’s discuss emails for a second…we know they aren’t THAT immediate. Email sent to prospects for example, just aren’t checked or replied to as frequently. Texts are anywhere customers are. That is why your teams need to use landline texting to get ahead of your competitors.

With customers being fully mobile, why aren’t you taking advantage of that? The benefits of being able to receive texts anywhere also apply to being able to send one. Using a landline texting service enables your business to reach customers or prospects no matter where they are.

No spam filters with a landline texting service

Think about this…customers are often flooded with hundreds of emails each and every day. That’s where the ‘junk folder’ and spam filters come in to the picture. Today, text messages aren’t filtered out and will be seen. This certainly promotes the case for why texting holds such a clear advantage.

It’s important to mention that there needs to be a way for customers to opt out of receiving texts at any point.

Stay top of mind and ahead of competition

With the inundation of emails, phone calls and social media pings, using a landline texting service for your business will help distinguish you from everyone else. Text is certainly more personal and can help build a lasting relationship. Your customers want communication that is personal, quick and convenient. What a better way to address those needs than through a text? With texts generally being the fastest way to communicate, it forces the purpose of the communication quickly. This being an advantage for both the customer and the business.

To learn how organizations just like yours have integrated a landline texting service in their communications process, please reach out to us, we’d love to share.

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Credit Union Text Messaging Solutions

Credit Unions exist to serve their members — and provide the members the experience they seek. If retailers, pharmacies, banks, and many other industries are already enabling their customers to engage via text messaging, then why should credit unions lag behind?

Traditionally, credit unions have communicated with members by phone or email. This process can make it difficult to quickly obtain member information, which inevitably delays the process to approve loan applications, and impedes other critical daily operations. Why not provide members with their preferred way to communicate? Text Messaging Solutions for credit unions is a way to meet member demands, by providing an additional way to communicate. With 95% of text messages read and responded to within 15 minutes or less, it’s clear to see why business text messaging is a powerful way to engage with members.

Two-way text messaging is a powerful addition to any credit union’s list of contact methods — and a necessary one, considering texting’s role as a primary point of business communications.

Text Messaging Solutions

The Benefits of Text Messaging Solutions for Credit Unions

Texting is not the newest or most cutting-edge form of communication; however, it is extremely convenient and effective. When considering credit union members, many don’t have the time or would prefer not to engage in a full phone conversation to ask a simple question. By leveraging text messaging solutions for credit unions, teams are empowered to provide members with actionable information in a more engaging and meaningful way while communicating in a manner that is preferred.

Member Satisfaction Elevated

Your members may already be trying to text you via your landline. The bad news of this is, you’re missing out on opportunities. In the digital age, members are seeking ways to interact via their phones, whether that be through social media or text messaging. Gartner, a leading research and advisory company, shared that by 2020, 85 percent of all business interactions will take place without human interaction. Waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction today. Customers also want interactions to be on their time and waiting for return phone calls just doesn’t fit into this. By opening another line of communication with members, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for credit unions. Why not start now?

Boost Engagement

Member engagement is quick, easy, and generally better when using a business texting service. Credit union members are much more likely to respond when you make it simple and top of mind. Providing members with the additional method to engage and communicate via text adds a touch of personalization.

Preserve Text Conversations

When sending information out to members, requesting information from them, or even communication with internal employees, it is important to keep a record of conversation history. It’s also imperative to note that not all text messaging solutions for credit unions are the same. To get the most out of your investment, choose a solution that automatically archives your text conversations and stores them in your email. This way the information can be accessed anytime as needed.

Real Time Reports

When choosing text messaging solutions for credit unions, it’s ideal to select a tool that provides you the ability to keep track of conversations between internal employees and your members by simply running a report. Having access to these reports helps branch managers stay ‘in the know’ and gives you the confidence that your credit union is using every tool to its advantage.

Using Text Messaging in Your Credit Union

How a credit union utilizes text messaging is as important as the decision to use it. The most important point to remember is that text messaging goes two ways — both back and forth.

Loan application hassles solved

How many times have you started the loan application process, discovered you needed more information, and then had to play phone tag over hours or days before you could get that piece of information, then finally complete processing the application? It’s an expensive headache that that plagues credit unions today. Luckily, this can be solved by investing in a text messaging solution. Enabling loan officers with an alternate and preferred communication method for members while efficiently obtaining information needed to complete the loan process is a substantial game changer. How great would it be to open more accounts and process more loans, by simply using text messaging solutions for credit unions?

Enhanced Customer Service and Support

With customer service being a primary focus of most credit unions today, the advantages of texting are obvious and substantial. A credit union that allows its members to engage in an ongoing, threaded text conversation certainly opens the door to higher member satisfaction. With that being said, the same member representative who answers the phone can just as easily reply to a text via their computer. Members who might be hesitant to call with questions can now send a quick text, receive an answer, and decide whether and how to continue engaging.

Consider integrating text messaging as part of your process. Whether it’s to provide general member service and support, answer questions about products or asking for and providing information needed to complete a loan.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112

Other Articles You Might Find Interesting:

Using a Texting Service for Business: Top 5 Benefits of Landline Texting

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How Logistic Companies Benefit from Business Text Messaging Service

Trying to organize shipments, field teams, or any other type of logistical need can be very stressful. Especially if there is even the slightest miscommunication.

That’s why there are many different tools out there for handling logistical communication. And most would agree, the most popular and effective is a business text messaging service. So, if your using your personal cell phone for these conversations, it might be time to step back and look at your options.

The Benefits of Business Text Messaging Service

  • Archiving Text Conversations

When sending logistical information out to drivers, teams – or anyone for that matter – it is important to keep a record of conversation history. That’s why TextBetter automatically archives your text conversations and stores them in your email.

With TextBetter’s business text messaging platform, you’ll have confidence knowing your conversation history is safe, secure, easily available in your email records

  • Separate Business and Personal Texts

If you’re an avid texter that carries on multiple conversations with family and friends, you’ve likely mistakenly sent a text to the wrong person.

Using your personal cell phone number for business text messaging comes with risks that could be highly detrimental to your business. By using a texting service for business, you can eliminate these concerns but still benefit from the ease and speed of text.

Additionally, your landline connects to your email, so you can still view messages on the go. Just hit reply or type the mobile number in the “to” field and your email message gets sent as a text. Keeping your communication quick yet confidential and separate from your personal life


Business Text Messaging Service

  • Communicating with Your Teams on a Larger Scale

It is important to have multiple methods to communicate with your team. Whether its managing shipments and supplies or making last minute schedule changes – you just can’t always rely on email!

What about when Wi-Fi is down? Well, that’s why business text messaging service works!

But what about when you need to communicate with multiple team members at once? Well, TextBetter’s distribution list feature solves for exactly that! The distribution list offers you the ability to send a mass text out to 100 employees at once.

Business text messaging services are also great for last minute notifications, like hazardous driving conditions or new address information. Business text messaging gives you the efficiency and confidence necessary for success!

  • Real Time Reports

TextBetter’s reporting tool gives you the ability to keep track of conversations between you and your teams by simply running a report.

Having access to these reports helps supervisors stay ‘in the know’ and gives you the confidence that your company is using every tool to its advantage.

  • About TextBetter’s Business Text Messaging Platform

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number.

Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

How It Works

TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. Simple, right?

And when it comes to sending picture messages, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business. And while there are many ways in which your business can benefit from sending and receiving messages, we’ve outlined a few of our favorite benefits here.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112. You can start reaping the benefits of your landline outside of traditional phone calls by text-enabling the number.

Other Articles You Might Find Interesting:
Using a Texting Service for Business: Top 5 Benefits of Landline Texting

Author: Ian Rottner, Sales Executive

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Using a Texting Service for Business: A Spotlight on Appointment Reminders

Customer satisfaction can be greatly enhanced by how you communicate with your customers. Customers today are constantly on the go and their attention spans are short.

Using a texting service for business enables you to cater to customers how they want to be communicated with. It’s especially ideal for industries that send out appointment reminders.

With business text messaging, your ability to send appointment reminders is simple and easy, so you get added efficiencies. Your customer gets the text sent directly to their phone’s home screen. So, the customer wins too by receiving quick and easy communication.

Let’s take a look at how TextBetter makes texting for business simple for appointment reminders.

HomeFix Case Study: how they use business text messaging for appointment reminders

HomeFix, a home maintenance company, has been in business for 60 years. While they’re well established in their community, they’re anything but old school. That’s because HomeFix uses TextBetter to send appointment reminders and communicate with their customers.

HomeFix provides premier service from roofing to plumbing to satisfy the diverse needs of their customers. The way they communicate with their customers matches that commitment to service.

By using a texting service for business, HomeFix is able to provide regular updates to enable customers to go about their lives instead of waiting for their service technician. In the morning, the customer receives a text message. It says, “Your HomeFix technician will arrive between 2 and 4 p.m. We look forward to serving you.”As lunchtime approaches, the customer receives another text message. This time it has a more specific timeframe. “Your HomeFix technician will arrive at 3:30 p.m. We’ll see you then!”

The customer now knows what time to leave work to use as little vacation hours as possible for the service call. The customer also didn’t have to leave a meeting to take the call confirming the service time. The customer reads the text message on his own time, thanks to texting service for business.

At 3, the customer receives one more text message about the appointment. This time, it’s accompanied by a headshot.

“Your service technician, Alan, is on his way. Alan looks forward to meeting you in person, but in the meantime, here’s a photo so you can get familiar.”

HomeFix has made the service call seem friendlier and more focused on the customer. Alan is able to fix the leaking roof that day, and thanks the customer for choosing HomeFix.

Texting Service for Business

Dentistry for Tots Case Study: how they use business text messaging for appointment reminders

Many of our customers are medical practices, who are able to keep their office on schedule by texting appointment reminders to patients. Let’s see how another business uses texting service for business to enhance their relationship with the customer.

Meet pediatric dental office Dentistry for Tots. No parent wants to face a toothache with a little one, but when they do, Dentistry for Tots is there to help.

The practice thrives on making children comfortable with colorful sunglasses and toys to make the experience more fun. A television in the treatment room distracts from what the dentist is doing.

With this technology in the office, Dentistry for Tots likes to carry that patient experience throughout the process.

Texting service for business makes it possible for parents to receive information about their child’s appointment.

One week prior to their scheduled appointment, the patient receives a message reminding them the date and time for their appointment. The text includes information about how to easily reschedule if needed.

Parents enjoy this reminder one week out because it gives them time to plan around the appointment.

The day before, the parent gets another message about the appointment. It includes all the important information, but this message also includes a photo. It’s Dentistry for Tots’ toy chest.

The child can now get excited about their experience because they can look forward to the treasure chest at the end. But the child still has some anxiety and concerns about what to expect.

The parent explains to the child that they know what the office is like because they’ve been there. The child shares that they are anxious there might be different tools or drills in other rooms.

The parent knows this is an opportunity to reach out to Dentistry for Tots to request the same exam room as last year. “Please put Timmy in exam room 2. That’s where we were last year, and it would make him very comfortable.”

The dental office receives the message in the form of an email to the mailbox the front desk regularly monitors. They respond with, “Certainly, anything to make your visit comfortable.” The parent receives that message as a text and gets to tell Timmy the good news.

Texting service for business improves relationships

Those are just two examples of ways texting service for business can enhance and improve your customer relationships. It all comes down to meeting the customer where they are at and enabling communication to meet their needs.

TextBetter makes it simple for businesses to cater to these needs. To learn more, call or text us at 800-322-1112.

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Using a Texting Service for Business: Top 5 Benefits of Landline Texting

Convenience drives our everyday lives. Consumers want immediacy and the ability to multitask when interacting with businesses. To meet this demand, you need a texting service for business.

Imagine being able to quickly zip off a text in the grocery store when you think about that pediatrician appointment you need to make. Stand in line at the pharmacy and ask your insurance agent about adding another driver to your policy. Check in with your pet’s veterinarian while waiting for your friend at happy hour.

Texting Service for Business

Providing this convenience to your customers can make you the company of choice and help you reach your target audience. And the best part is, you don’t even need to memorize an additional business phone number. You can enable your business landline to receive messages from your customers.

There are many benefits to using business text messaging. These benefits range from customer satisfaction to analytics on your customer interactions. Here are the top five reasons you should add texting service for business via your landline.

1. Separate business and personal texts 
If you’re an avid texter that carries on multiple conversations with family and friends all at once, you’ve likely mistakenly sent a text to the wrong person. Now imagine if that was your client that got your message you intended to send to your mom.

Using your personal cell phone number for business text messaging comes with risks that could be highly detrimental to your business. Enabling texting service for business using your business landline can eliminate these concerns but still keep your work mobile.

Your landline connects to your email, so you can still view messages on the go. Just hit reply or type the mobile number in the “to” field and your email message gets sent as a text.

2. Increase customer satisfaction through business text messaging
Like it or not, your customers may already be trying to text you via your landline. The bad news of this is, you’re missing out on customer opportunities and perhaps even ostracizing your customers.

In the digital age, customers are seeking ways to interact via their phones, whether that be through social media or text messaging.

“By 2020, 85 percent of all business interactions will take place without human interaction.” – Gartner, a leading research and advisory company

But waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction now. Customers also want interactions to be in their timing and waiting for return phone calls doesn’t fit into this.

By opening another line of communication with your clients, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for businesses.

3. Business text messaging offers better analytics
A customer might engage with the business owner via his or her personal cell phone and then be transferred to a customer service representative. If these conversations are held via personal cell phones the whole time, it will be difficult to follow the conversation through.

This means that customer service representatives would need to gather the customer’s details again, which can cause frustration. By moving to a texting service for business, not only can those conversations be viewed by others, but you can set up analytics and reporting.

Analytics can help you track what is successful in addressing a customer’s complaint so that you can use the tactic in future interactions. In fact, these conversations can be automatically uploaded into your CRM via texting-services offered by TextBetter™. Ultimately giving you a holistic view of a customer.

4. Collaboration across employees
Ready to actually unplug when you go on vacation? When you move away from giving out your personal cell phone for customers to text you, employees can now collaborate to respond.

This collaboration means a customer won’t be left without a response for days while an employee is out of the office or swamped with other work. Additionally, your speed to respond to customer inquiries will likely be faster when multiple individuals can collaborate.

5. Beat your competitors with customer service
The marketplace for many businesses is well saturated. Your company could just be a name among others in your industry unless you find a way to stand out.

If you’re in a medical practice, providing texting for appointments and reminders can be what keeps your patients loyal. If you operate a restaurant, allowing customers to text for reservations and receive a message when their table is ready will make you unique.

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.”

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.” – According to the Huffington Post

Texting service for business can be greatly advantageous for you and your customers. The especially great part is, it seamlessly integrates into your normal business operations and is fast and easy to set up. 


Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112. You can start reaping the benefits of your landline outside of traditional phone calls by text-enabling the number.

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Reach More Customers Using An Online Texting Service For Business

Connect with your customers using an online texting service for business

Despite how connected people have become with smartphones, it can still be challenging to reach customers via phone calls. That’s why many B2C companies are now capitalizing on the popularity of text.

Using an online texting service for business allows you to connect with your customers the way they want to be contacted. And in the age of sophisticated preference centers, keeping up with the consumer is a must.

Businesses that rely on B2C sales must maintain good relations with their consumers to ensure they come back. In fact, some would argue their success is almost entirely predicated on customer satisfaction.

In this article we take a deeper look into why business text messaging is so effective, especially for B2C businesses. And more specifically, how using an online texting service for business can transform your customer satisfaction and ease of reaching your customers.

Use business text messaging to meet your customers’ preferences

Smartphones are not often used for phone calls anymore. Applications for making phone calls are only the fifth most popular apps on the average millennial’s phone. This is due to phone call aversion as Forbes reports.

On the flip side, 68 percent of millennials say they text a lot because texting is instant and can be responded to from anywhere, anytime. As technology speeds up communication, people have come to expect the immediacy of texting facilitates.

Using an online texting service for business is also ideal because it enables users to respond quickly and go about their lives. This means your business gets the information it needs more quickly, like appointment confirmations or reservation reminders. The overall experience is optimized for both sides by providing this speed and preference of communication.

Online Texting Service for Business

Use an online texting service for business to document customer conversations

You could certainly provide a cell phone to all your employees and invite them to interact your customers through that avenue. However, it doesn’t provide clear and easy-to-retrieve documentation of conversations between your company and its customers.

Using an online texting service for business makes it possible to track and document customer conversations. This can be great for compliance and for employee education – especially when looking for ways to improve interactions and overall customer service.

It also creates transparency among your employee network. Allowing any member of your team to pick up where others left off at a shift change or on sick days.

Business text messaging without disruption

TextBetter™ offers an online texting service for business that is customizable and can seamlessly integrate into your current operation. It works by paring your existing landline number with your email, ultimately allowing your business to send and receive texts without having to juggle between multiple devices.

It also means that your business can receive and send texts without making any changes to your contact information or internal processes. Ultimately making the implementation process so simple and stress free, it can be rolled out in less than a day.

A tailored approach to business texting

The TextBetter™ approach is as unique as your business. Ultimately allowing users to personalize several key features based on their customer, business needs and existing processes.

With TextBetter™ you can archive text messages, automatically upload text conversations into your CRM, and schedule automatic responses over text based on key words, or during a specified time frame. It even pairs text with mail merge, allowing users to send personalized messages to 100+ recipients at a time. – All with one click of a button.

The service is also ideal for B2C businesses because it allows for sharing images. This means your client can send images of a product defect or issue to help your customer service respond appropriately.

Have a large list of people you repeatedly contact? With TextBetter™ you can send mass texts using our distribution feature to a designated group of recipients. Allowing you to quickly coordinate employees with a single text – making it perfect for an “all hands-on deck” situation. They’re also good for spreading information about emergencies, since they’re more likely to be read immediately than emails.

Questions? Just get in touch

Call or text us today at 800-322-1112. Our Support Team to walk you through how TextBetter™ can make business text messaging work for you.