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Reach More Customers Using An Online Texting Service For Business

Connect with your customers using an online texting service for business

Despite how connected people have become with smartphones, it can still be challenging to reach customers via phone calls. That’s why many B2C companies are now capitalizing on the popularity of text.

Using an online texting service for business allows you to connect with your customers the way they want to be contacted. And in the age of sophisticated preference centers, keeping up with the consumer is a must.

Businesses that rely on B2C sales must maintain good relations with their consumers to ensure they come back. In fact, some would argue their success is almost entirely predicated on customer satisfaction.

In this article we take a deeper look into why business text messaging is so effective, especially for B2C businesses. And more specifically, how using an online texting service for business can transform your customer satisfaction and ease of reaching your customers.

Use business text messaging to meet your customers’ preferences

Smartphones are not often used for phone calls anymore. Applications for making phone calls are only the fifth most popular apps on the average millennial’s phone. This is due to phone call aversion as Forbes reports.

On the flip side, 68 percent of millennials say they text a lot because texting is instant and can be responded to from anywhere, anytime. As technology speeds up communication, people have come to expect the immediacy of texting facilitates.

Using an online texting service for business is also ideal because it enables users to respond quickly and go about their lives. This means your business gets the information it needs more quickly, like appointment confirmations or reservation reminders. The overall experience is optimized for both sides by providing this speed and preference of communication.

Online Texting Service for Business

Use an online texting service for business to document customer conversations

You could certainly provide a cell phone to all your employees and invite them to interact your customers through that avenue. However, it doesn’t provide clear and easy-to-retrieve documentation of conversations between your company and its customers.

Using an online texting service for business makes it possible to track and document customer conversations. This can be great for compliance and for employee education – especially when looking for ways to improve interactions and overall customer service.

It also creates transparency among your employee network. Allowing any member of your team to pick up where others left off at a shift change or on sick days.

Business text messaging without disruption

TextBetter™ offers an online texting service for business that is customizable and can seamlessly integrate into your current operation. It works by paring your existing landline number with your email, ultimately allowing your business to send and receive texts without having to juggle between multiple devices.

It also means that your business can receive and send texts without making any changes to your contact information or internal processes. Ultimately making the implementation process so simple and stress free, it can be rolled out in less than a day.

A tailored approach to business texting

The TextBetter™ approach is as unique as your business. Ultimately allowing users to personalize several key features based on their customer, business needs and existing processes.

With TextBetter™ you can archive text messages, automatically upload text conversations into your CRM, and schedule automatic responses over text based on key words, or during a specified time frame. It even pairs text with mail merge, allowing users to send personalized messages to 100+ recipients at a time. – All with one click of a button.

The service is also ideal for B2C businesses because it allows for sharing images. This means your client can send images of a product defect or issue to help your customer service respond appropriately.

Have a large list of people you repeatedly contact? With TextBetter™ you can send mass texts using our distribution feature to a designated group of recipients. Allowing you to quickly coordinate employees with a single text – making it perfect for an “all hands-on deck” situation. They’re also good for spreading information about emergencies, since they’re more likely to be read immediately than emails.

Questions? Just get in touch

Call or text us today at 800-322-1112. Our Support Team to walk you through how TextBetter™ can make business text messaging work for you.

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Successful Job Recruiting Using a Texting Service for Businesses

The Recruiting Case: Using a Texting Service for Businesses

The best time to find a job is when you have a job. That’s why the best candidates are usually working full-time while in search of a new career.

It is also why the best recruiting firms take a more nuanced approach to the hiring process. They understand that, while their job is to place the candidate in a better fitting position, their candidate must remain respectful to their current employer.

For this reason and more, recruiting firms are now turning to text messaging; and using texting service for businesses to communicate with candidates and hiring managers.

Keeping Up with Business Text Messaging

Opportunities come very quickly in the world of job searching – and recruiters need answers. Fast.

By using texting service for businesses, recruiters can send messages ‘under cover’ while also keeping up with the fast pace of the job market.

Are you available for an interview?
Are you interested in this position?
Have you applied with this business recently?

For most candidates these questions are easy to answer; however, the real challenge is finding the time (and privacy) to answer them.

A delayed response could hold up the application process, be perceived as disinterest, and even cost the candidate the job of their dreams.

A delayed response could also present a challenge to the recruiter as well.

– Withholding feedback prolongs the hiring process which reflects negatively on the recruiter. Placement stats, like ‘time to fill’, are skewed and both hiring managers and candidates can become frustrated with a perceived lack of progress.

So as a recruiter asking these questions; why not use texting service for businesses?

The average person does not have the time or privacy to answer a personal phone call at work. And answering personal email is not much easier either.

Some organizations even block mail services, like Gmail, from employee computers making it nearly impossible to monitor during business hours…

And while applications like Gmail can almost always be accessed from a smart phone device, I’d ask you to consider this:

When you glance down at your phone, are you quicker to respond to text or email?

Texting service for businesses

Improve Candidate Experience with Business Text Messaging

Even though candidates are actively looking for a new job, it is important they appear focused and dedicated to their current role. If not, they risk losing their current position or face a lifetime plagued by a poor reference.

So, how can recruiters help candidates strike the right balance?

The answer is through text.

Texting is easy, private and a widely accepted form of communication that allows candidates to multi-task at the office without appearing unavailable.

Consider this:

You are a candidate looking for a new job and your recruiter calls on Monday at 10AM. Naturally, you’re eager to answer but chances are, you can’t.

More likely than not, you’re in a meeting or with your team and – either way – your response will have to wait until after lunch…

Skip to an hour later, and that last-minute interview slot you were hoping for just got offered to another candidate…

Now consider the same scenario when the recruiter is using texting service for businesses:

Recruiter: “She has an opening tomorrow at 2PM. Can you make it?”
Candidate: “Yes.
Recruiter: “I will email you the details. Pls bring 2 copies of your resume.

Ultimately the candidate experience is better when recruiting firms use a texting service for businesses.

It makes the process less stressful, less disruptive and less time consuming. It gets the recruiters the information they need to get the job done – and fast. And most importantly, it is how most people prefer to communicate altogether.

Improve the Hiring Process with Business Text Messaging

As a recruiter, feedback is key.

Regardless of whether an offer is extended, a recruiter cannot move forward in the hiring process without hearing from the hiring manager and the candidate.

Unfortunately, as a recruiter it can be difficult at times – almost impossible –to get the feedback you need after the interview.

Now throw in the 5 other interviews you have scheduled for the 3 other open roles you are working to fill and there just isn’t enough time in the day… Unless you are using a texting service for businesses.

Recruiting firms love business text messaging because responses are easy to type and almost always yield a better response rate when compared with email.

So – as a recruiter – would you rather send an email and wait an entire business day for that one-word response…

“Are you available tomorrow at 2PM for an interview?”

Or send a text and get the interview scheduled immediately:

“Great. I’ll email you the location and details.”

Ultimately, the recruiting case for using a texting service for businesses is as strong as it is fast.

A quick text can be just as effective, and some would argue, is a more efficient way for recruiters to coordinate interview schedules and gauge interest in an open role or resume. It is perceived as private and immediate – ultimately giving candidates the means they need to look for a new job while remaining respectful of their current employer.

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Supplementing Your CRM With Business Texting Services

Why your CRM needs SMS (think, Business Text Messaging) …

How do I increase sales and profit?” said Every Sales Leader, Everywhere.

Yes, it is true. Sales Leaders are constantly searching for ways to increase sales and profit. So much so, each year sales executives pour hundreds of thousands of dollars into advertising campaigns and marketing budgets hoping to increase their bottom line.

While at the same time (and without intension), sales executives often fail to focus on their most powerful driver of sales: their customer.

Business Texting Services, texting service for business

As a short disclaimer before I move forward; it must be said that I am in no way, trying to discredit or diminish the value of marketing and advertising resources. They are both, in fact, critical aspects of the sales process.

Having said that, the purpose of this article is to highlight what most sales leaders overlook or perhaps underestimate…. And that is the power of good customer relationship management, and how that can be enhanced simply by text.

Business Texting Services For Relationships and Management

Having a good relationship with your customer makes it easier to conduct business and generate revenue. That’s why many businesses use Customer Relationship Management software (CRMs) to help drive their sales cycle and customer campaigns.

For sales leaders, a CRM is a powerful database filled with valuable customer intel and sales team performance metrics such as the number of meetings per rep or performance ($$$) by sales team. It helps leadership quantify success, and enables management to measure performance across any product, sales rep or territory.

So, with so much value in having a good customer relationship program in place, what’s the problem?

Well there are two.

First, a CRM is only as powerful as you make it. Therefore, having strict requirements around data entry and management is a must – otherwise there won’t be anything to measure.

Unfortunately, we also know that sales reps (especially while on the road) do not enjoy or prioritize time spent on manual data entry – it is why so many organizations sync email with CRM. When it comes to data management, decreasing manual entry will always mean better data.

While email syncing is certainly an option, it also brings us to problem number two…. It is impossible to develop a deep and robust relationship with your client over email.

Business Text Messaging: The Unsung Hero of Relationship Management

What many people don’t realize is that a single solution to both problems already exists – it’s called using business texting services and as a side note, the implementation is even simpler than the concept itself.

For starters, a texting service will automatically sync with your CRM; seamlessly transmitting your text conversation into business email. Ultimately eliminating manual data entry while creating the additional documentation required by most organizations (think compliance).

Second, by using business texting services you are speaking directly to your most important driver of sales: your customer. While most consumers simply prefer to communicate over text, it also simplifies the follow-up dialogue and makes it easier to create a ‘personal touch’ – ensuring every customer feels special.

A Recruiting Case for Business Text Messaging

Case and point: consider the personal impact and importance of logging this text conversation between a recruiter and hiring manager:

Recruiter: Hey! Did you get my email on Monday? How did the interview go with Jason?

Hiring Manager: It went okay. Let’s pass.

Recruiter: Ok! Did you have any feedback? I will send over more resumes.

Hiring Manager: We need more excel experience. Maybe 3 years? Also, do u have anyone who can forecast a sales pipeline? If so, push them to the top of the interview pile.

While this conversation seems straight forward, there are a few factors to consider:

1. The recruiter’s initial email on Monday asked the same question but went unanswered. This is common problem within the recruiting industry that is easily resolved through text. – Getting interview feedback is key! In fact, data tells us that 98% of text messages are responded to within 10 minutes.

2. The hiring manager’s text provided 2 important and new pieces of information. First, the candidate must have at last 3 years of experience in excel and, second, candidates should also be screened for pipeline management and forecast experience. It would be wise to share this new information internally, so other colleagues can better help her fill the role. Since the recruiter is using business texting services, she does not need to waste time manually documenting the conversation over email or updating CRM.

3. Lastly, the recruiter’s manager should be aware of the recent change to the customer’s candidate profile. It is an important milestone to consider when evaluating the recruiter’s performance, like time to fill.

Ultimately, sales leaders looking to increase sales and profits should also look to enable business texting services.

A quick text can be just as effective, and some would argue, is a more efficient way for sales reps to develop deep relationships with their customers post sale. It is perceived as personal and does not require reps to log on to a secure exchange server or manually enter text conversations into CRM.

Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.

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Texting Services For Business Could Be The Boost Your Company Needs

The Next Generation of Texting Services for Business

The digital landscape is ever-changing and as business professionals we are constantly searching for new and innovative ways to connect with our customers. In recent years the rise of instant-applications and mobile technologies have redefined the way in which we do business: it’s not what we say, but how we say it. And for 97% of Americans, what we say is generally communicated over text.

Texting Services for business

Introducing Business Texting

Instant, concise and low-cost, it’s easy to understand why any organization would want to tap into business text messaging. According to recent data, U.S. smartphone owners between the ages of 18 to 24 sent over 2,000 text messages per month and received just over 1,800 text messages on average.
And while the use of text messages may not surprise, I can tell you the level of engagement is shocking – did you know 98% of text messages are responded to within 10 minutes or less?

I’m starting to feel bad for email.

However, the benefits of texting services for business reach far beyond the popularity of the channel itself – in fact, when integrated correctly with pre-existing marketing efforts, the advantages of using texting services for business are further amplified. The result? Experts say enhanced customer experience, increased consumer retention and a stronger overall brand.

Integrating a Texting Service into your Marketing Plan

Business text messaging is a powerful (yet underutilized) way to engage or communicate with your customers. In fact, more and more we are seeing industry giants across multiple verticals seamless integrate texting services into their pre-existing marketing efforts; effectively creating what marketing pros refer to as an omni-channel, multi-device strategy.

In laymen’s terms an omni-channel, multi-device strategy boils down to customer experience – and more specifically, how to make your customers experience as seamless and positive as possible through each of the various channels (or devices) employed. It is characterized by providing your customer with real-time, personalized experiences just as they need them, and frankly, is a clear sign of the times.
So for any business trying to survive today’s digital boom, the natural next question is how?
From appointment reminders to recruiting efforts or even just a ‘soft touch’ – the TextBetter™ team has the solution for you. All you need to do is ask us how.

Call or text us today at 800-322-1112 so we can text enable your business phone number and set you up with our text to landline solution. Test drive TextBetter for 15 days.

Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.

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Business texting services: most common phrases used

Businesses of all sizes and in all industries, are using business texting services as a way to communicate with employees and customers. Text messages are a quick, easy way to ask a question, relay a short message or to provide more information without a voice call and without sending an email message which can be more formal and more time consuming. Continue reading “Business texting services: most common phrases used”

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Text For Business: Enable My Landline Telephone Number

I remember the first time I received a text message from a client. It surprised me and then I realized how convenient it was for the client to text me if they were in a meeting or on a conference call and they couldn’t take my call. It surprised me even more to realize that my clients had been trying to text me for a while, but I wasn’t getting the messages because before February 2017, my business landline phone number was not text enabled.

We’re living and working in the age of convenience and speed. And usually speed equals convenience. Giving your customers, clients and business contacts the ease of confirming appointments, communicating quick messages, or sharing quick needed information is a convenience your contacts will appreciate.

Everyone has their mobile phone nearby or on their body. Did you know that 98% of people will answer a text message within 15 minutes? People can’t stand to leave a text message unread or unresponded to. And younger customers, clients and business contacts really don’t like to send and receive messages via email. They prefer text. Continue reading “Text For Business: Enable My Landline Telephone Number”

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Text Messaging Service Business – A Practical Guide

There are many text services available on the market. Text messaging for business is particularly challenging because there is no easy way to use a business landline telephone device to send and receive text messages. The phone on the desk doesn’t have a keypad or digital display that easily allows for text messaging use in the day to day operation of a business.

Some companies have tried using web based or desktop application for text messaging, some are using an application on their mobile phone, and some are using their personal cell phone numbers to send and receive text messages forwarding screen shots to email to save, but none of those options are as desirable by corporate America as TextBetter™.

Continue reading “Text Messaging Service Business – A Practical Guide”

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Why Enable Text Messaging For Your Business 800 Number

If you are reading this, chances are that your company is using a toll free or 800 number. Businesses use a toll-free number instead of a local phone number for a variety of reasons.

Common benefits include:

  • Gives company a national presence.
  • Makes it easy and free for customers to call the company.
  • Number can be easier to remember, especially in larger areas that have more than one area code, such as Los Angeles, New York City, or Phoenix.
  • Makes the company appear larger and more professional.
  • Used for brand awareness such as companies like 1-800-FLOWERS.

As we can see, a company’s 800 number can be very important. Now what about texting? In previous articles we have talked about why every business should use texting as a tool. Let’s dive into why specifically a company should enable text messaging for their existing business toll free number instead of setting up a new number just for texting.

 text messaging for business why enable text messages for your business 800 number

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