TextBetter News | Business Texting Use Cases

Convenience drives our everyday lives. Consumers want immediacy and the ability to multitask when interacting with businesses. To meet this demand, you need a texting service for business.

Imagine being able to quickly zip off a text in the grocery store when you think about that pediatrician appointment you need to make. Stand in line at the pharmacy and ask your insurance agent about adding another driver to your policy. Check in with your pet’s veterinarian while waiting for your friend at happy hour.

Providing this convenience to your customers can make you the company of choice and help you reach your target audience. And the best part is, you don’t even need to memorize an additional business phone number. You can enable your business landline to receive messages from your customers.

There are many benefits to using business text messaging. These benefits range from customer satisfaction to analytics on your customer interactions. Here are the top five reasons you should add texting service for business via your landline.

1. Separate business and personal texts
If you’re an avid texter that carries on multiple conversations with family and friends all at once, you’ve likely mistakenly sent a text to the wrong person. Now imagine if that was your client that got your message you intended to send to your mom.

Using your personal cell phone number for business text messaging comes with risks that could be highly detrimental to your business. Enabling texting service for business using your business landline can eliminate these concerns but still keep your work mobile.

Your landline connects to your email, so you can still view messages on the go. Just hit reply or type the mobile number in the “to” field and your email message gets sent as a text.

2. Increase customer satisfaction through business text messaging
Like it or not, your customers may already be trying to text you via your landline. The bad news of this is, you’re missing out on customer opportunities and perhaps even ostracizing your customers.

In the digital age, customers are seeking ways to interact via their phones, whether that be through social media or text messaging.

“By 2020, 85 percent of all business interactions will take place without human interaction.” – Gartner, a leading research and advisory company

But waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction now. Customers also want interactions to be in their timing and waiting for return phone calls doesn’t fit into this.

By opening another line of communication with your clients, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for businesses.

3. Business text messaging offers better analytics
A customer might engage with the business owner via his or her personal cell phone and then be transferred to a customer service representative. If these conversations are held via personal cell phones the whole time, it will be difficult to follow the conversation through.

This means that customer service representatives would need to gather the customer’s details again, which can cause frustration. By moving to a texting service for business, not only can those conversations be viewed by others, but you can set up analytics and reporting.

Analytics can help you track what is successful in addressing a customer’s complaint so that you can use the tactic in future interactions. In fact, these conversations can be automatically uploaded into your CRM via texting-services offered by TextBetter™. Ultimately giving you a holistic view of a customer.

4. Collaboration across employees
Ready to actually unplug when you go on vacation? When you move away from giving out your personal cell phone for customers to text you, employees can now collaborate to respond.

This collaboration means a customer won’t be left without a response for days while an employee is out of the office or swamped with other work. Additionally, your speed to respond to customer inquiries will likely be faster when multiple individuals can collaborate.

5. Beat your competitors with customer service
The marketplace for many businesses is well saturated. Your company could just be a name among others in your industry unless you find a way to stand out.

If you’re in a medical practice, providing texting for appointments and reminders can be what keeps your patients loyal. If you operate a restaurant, allowing customers to text for reservations and receive a message when their table is ready will make you unique.

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.”

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.” – According to the Huffington Post

Texting service for business can be greatly advantageous for you and your customers. The especially great part is, it seamlessly integrates into your normal business operations and is fast and easy to set up.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112. You can start reaping the benefits of your landline outside of traditional phone calls by text-enabling the number.

Events

TextBetter exhibits at SHRM18

July 5, 2018 | Heather Zimmerman

The Team at TextBetter traveled to Chicago, Illinois this past June for the SHRM18 Annual Conference and Exposition. It was a great experience. We met so many amazing HR professionals and had some great conversations about how using text messaging to communicate with both job seekers as well as employees can be very effective and efficient.

If we didn’t get a chance to chat at the conference, please give us a call at (800) 322-1112 to discuss how we can text enable your existing business line so you can reach job seekers and employees more quickly. Or fill out our contact form.

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Modernize Your Company With Business Texting Services

May 25, 2018 | Angela Garfinkel

Inside ‘The Era of Innovation’ with Business Texting Services

What are business texting services, and how to make them work for you?

The world has become a fast-paced place to live and work. Minute to minute things are moving all around us. Businesses have to work harder than ever to keep up, and stay relevant in such a marketplace. Finding the balance between cost efficacy and innovation is an art form of its own. Let our business texting services help you achieve both of those goals.

Using a Texting Service for Business: What it is, and How it works.

We all act like money is the number one commodity in our global economy. Those of us heavily invested in business know that the true commodity is time.

Time is the one thing that we can never get back. Each moment used to communicate with a client should be as direct and efficient as possible.

Sometimes the best solution is often the one that is the most obvious. Everywhere you look people are typing away on their smartphones. What if you could communicate with your clientele base right through the smart phone or tablet that they are already using so much. Well, now you can with business text messaging.

Our company offers a texting service for business that allows you to communicate with your customers via text message, all from your office landline. It may sound like something only a professional IT guy could understand, but we promise, business text messaging is very simple to use.

When you are ready to send a text to a client, all you do is enter their phone number into the recipient column where an email address would normally go, then type your message and hit send, our high-tech staff will handle the rest. If you receive a return text it will go through your landline, and then be sent directly to your email.

Benefits of Being on the Cutting Edge

What makes our texting service for business so great, and why should you invest in it? Well, good question! Let’s run over the key benefits.

Texting is the way of the present and the future. We all love the occasional phone call, but texting is clean, easy, and a direct way to literally get your message across. Most people keep their phones with them at all times, and business text messaging allows you to be wherever your clients are and communicate with them in a speedy and direct manner.

Another reason to use business texting services, is that it is a fantastic way to keep track of conversations with clients. Whether you have a large business or a very small one, our program will log your conversations and help you to keep up with all the important details, such as who helped the customer, what was said, and when the conversation occurred.

More simply put: business text messaging automatically syncs with your CRM and seamlessly integrates into your existing data management process.

Switching to a texting service for business isn’t difficult, either. We work hard to make the transition as smooth as possible. We use your current landline and email address, all of the current information that you have archived, like old emails from clients will remain in the same place.

The benefit to our service that our clients love the most is how customizable it is. We love that we market a product that truly works for your individual needs as a small or large business.

Texts can be sent out to one person or to many, being able to mass text like this saves a company money by allowing employees to complete several tasks in one movement. This is a great option for companies offering sales, or appointment reminders. Business text messaging also allows you to send pictures. This comes in handy when looking to mass disrepute flyers or receive pictures from customers of damaged products.

Subscribing to the Times with Business Texting Services

Gone are the days of formality. Almost everyone you know puts as much into their day as possible. It is time for businesses to cater to the busy everyday person, by contacting them in a place that they are already accessing several times a day, their smart phone. Using our texting service for business is the perfect way to meet the needs of the modern consumer and expand your clientele base.

All you need to do is ask us how. Call or text us today at 800-322-1112.

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Reach More Customers Using An Online Texting Service For Business

May 7, 2018 | Dean Garfinkel

Connect with your customers using an online texting service for business

Despite how connected people have become with smartphones, it can still be challenging to reach customers via phone calls. That’s why many B2C companies are now capitalizing on the popularity of text.

Using an online texting service for business allows you to connect with your customers the way they want to be contacted. And in the age of sophisticated preference centers, keeping up with the consumer is a must.

Businesses that rely on B2C sales must maintain good relations with their consumers to ensure they come back. In fact, some would argue their success is almost entirely predicated on customer satisfaction.

In this article we take a deeper look into why business text messaging is so effective, especially for B2C businesses. And more specifically, how using an online texting service for business can transform your customer satisfaction and ease of reaching your customers.

Use business text messaging to meet your customers’ preferences

Smartphones are not often used for phone calls anymore. Applications for making phone calls are only the fifth most popular apps on the average millennial’s phone. This is due to phone call aversion as Forbes reports.

On the flip side, 68 percent of millennials say they text a lot because texting is instant and can be responded to from anywhere, anytime. As technology speeds up communication, people have come to expect the immediacy of texting facilitates.

Using an online texting service for business is also ideal because it enables users to respond quickly and go about their lives. This means your business gets the information it needs more quickly, like appointment confirmations or reservation reminders. The overall experience is optimized for both sides by providing this speed and preference of communication.

Online Texting Service for Business

Use an online texting service for business to document customer conversations

You could certainly provide a cell phone to all your employees and invite them to interact your customers through that avenue. However, it doesn’t provide clear and easy-to-retrieve documentation of conversations between your company and its customers.

Using an online texting service for business makes it possible to track and document customer conversations. This can be great for compliance and for employee education – especially when looking for ways to improve interactions and overall customer service.

It also creates transparency among your employee network. Allowing any member of your team to pick up where others left off at a shift change or on sick days.

Business text messaging without disruption

TextBetter™ offers an online texting service for business that is customizable and can seamlessly integrate into your current operation. It works by paring your existing landline number with your email, ultimately allowing your business to send and receive texts without having to juggle between multiple devices.

It also means that your business can receive and send texts without making any changes to your contact information or internal processes. Ultimately making the implementation process so simple and stress free, it can be rolled out in less than a day.

A tailored approach to business texting

The TextBetter™ approach is as unique as your business. Ultimately allowing users to personalize several key features based on their customer, business needs and existing processes.

With TextBetter™ you can archive text messages, automatically upload text conversations into your CRM, and schedule automatic responses over text based on key words, or during a specified time frame. It even pairs text with mail merge, allowing users to send personalized messages to 100+ recipients at a time. – All with one click of a button.

The service is also ideal for B2C businesses because it allows for sharing images. This means your client can send images of a product defect or issue to help your customer service respond appropriately.

Have a large list of people you repeatedly contact? With TextBetter™ you can send mass texts using our distribution feature to a designated group of recipients. Allowing you to quickly coordinate employees with a single text – making it perfect for an “all hands-on deck” situation. They’re also good for spreading information about emergencies, since they’re more likely to be read immediately than emails.

Questions? Just get in touch

Call or text us today at 800-322-1112. Our Support Team to walk you through how TextBetter™ can make business text messaging work for you.

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Successful Job Recruiting Using a Texting Service for Businesses

April 23, 2018 | Dean Garfinkel

The Recruiting Case: Using a Texting Service for Businesses

The best time to find a job is when you have a job. That’s why the best candidates are usually working full-time while in search of a new career.

It is also why the best recruiting firms take a more nuanced approach to the hiring process. They understand that, while their job is to place the candidate in a better fitting position, their candidate must remain respectful to their current employer.

For this reason and more, recruiting firms are now turning to text messaging; and using texting service for businesses to communicate with candidates and hiring managers.

Keeping Up with Business Text Messaging

Opportunities come very quickly in the world of job searching – and recruiters need answers. Fast.

By using texting service for businesses, recruiters can send messages ‘under cover’ while also keeping up with the fast pace of the job market.

Are you available for an interview?
Are you interested in this position?
Have you applied with this business recently?

For most candidates these questions are easy to answer; however, the real challenge is finding the time (and privacy) to answer them.

A delayed response could hold up the application process, be perceived as disinterest, and even cost the candidate the job of their dreams.

A delayed response could also present a challenge to the recruiter as well.

– Withholding feedback prolongs the hiring process which reflects negatively on the recruiter. Placement stats, like ‘time to fill’, are skewed and both hiring managers and candidates can become frustrated with a perceived lack of progress.

So as a recruiter asking these questions; why not use texting service for businesses?

The average person does not have the time or privacy to answer a personal phone call at work. And answering personal email is not much easier either.

Some organizations even block mail services, like Gmail, from employee computers making it nearly impossible to monitor during business hours…

And while applications like Gmail can almost always be accessed from a smart phone device, I’d ask you to consider this:

When you glance down at your phone, are you quicker to respond to text or email?

Texting service for businesses

Improve Candidate Experience with Business Text Messaging

Even though candidates are actively looking for a new job, it is important they appear focused and dedicated to their current role. If not, they risk losing their current position or face a lifetime plagued by a poor reference.

So, how can recruiters help candidates strike the right balance?

The answer is through text.

Texting is easy, private and a widely accepted form of communication that allows candidates to multi-task at the office without appearing unavailable.

Consider this:

You are a candidate looking for a new job and your recruiter calls on Monday at 10AM. Naturally, you’re eager to answer but chances are, you can’t.

More likely than not, you’re in a meeting or with your team and – either way – your response will have to wait until after lunch…

Skip to an hour later, and that last-minute interview slot you were hoping for just got offered to another candidate…

Now consider the same scenario when the recruiter is using texting service for businesses:

Recruiter: “She has an opening tomorrow at 2PM. Can you make it?”
Candidate: “Yes.”
Recruiter: “I will email you the details. Pls bring 2 copies of your resume.”

Ultimately the candidate experience is better when recruiting firms use a texting service for businesses.

It makes the process less stressful, less disruptive and less time consuming. It gets the recruiters the information they need to get the job done – and fast. And most importantly, it is how most people prefer to communicate altogether.

Improve the Hiring Process with Business Text Messaging

As a recruiter, feedback is key.

Regardless of whether an offer is extended, a recruiter cannot move forward in the hiring process without hearing from the hiring manager and the candidate.

Unfortunately, as a recruiter it can be difficult at times – almost impossible –to get the feedback you need after the interview.

Now throw in the 5 other interviews you have scheduled for the 3 other open roles you are working to fill and there just isn’t enough time in the day… Unless you are using a texting service for businesses.

Recruiting firms love business text messaging because responses are easy to type and almost always yield a better response rate when compared with email.

So – as a recruiter – would you rather send an email and wait an entire business day for that one-word response…

“Are you available tomorrow at 2PM for an interview?”

Or send a text and get the interview scheduled immediately:

“Great. I’ll email you the location and details.”

Ultimately, the recruiting case for using a texting service for businesses is as strong as it is fast.

A quick text can be just as effective, and some would argue, is a more efficient way for recruiters to coordinate interview schedules and gauge interest in an open role or resume. It is perceived as private and immediate – ultimately giving candidates the means they need to look for a new job while remaining respectful of their current employer.

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The Communication Conundrum Solved: Using a Texting Service for Business

April 11, 2018 | Dean Garfinkel

There is a hierarchy among the most efficient ways to get somewhere. You can fly, you can drive, you can take a train – you could even walk.

The fact is: every second of everyday, someone, somewhere, is making this choice.

But why?

These choices happen so often and so fast, sometimes we don’t even realize we are making them. And yet, somehow, every choice is made with purpose.

Just ask yourself:

If you’re rushing to meet the newest addition to your family, would you walk or drive?

If you have an ailing loved one, will you take a boat or fly?

Well, there’s a hierarchy in communicating, too. And when it comes to consumers, experts agree, using a texting service for business puts you at the top of the totem pole.

‘The Communication Conundrum’

In 2018, you can communicate with someone in 100 different ways. From Snapchat to Facebook Messenger, from GChat to emails, texting, and more.

Much like your mode of transportation: how (and where) you communicate is a choice. So as a business owner, how do you choose?

Fortunately, the solution is simple. And to understand the equation, you don’t have to be good at math either. Just ask yourself:

Why send a letter to confirm an appointment, when you could send a quick text?

If I cancel at the last minute, should I email or text?

These questions are also, ironically, the answer to what I like to call ‘The Communication Conundrum’.

Which, when more simply put, begs the question: with so many modes of communication, as business owners, how do we choose how to best connect with our customers?

Well it depends.

If you are looking for speed, efficiency, and customer preference, you should be choosing a texting service for business.

Customer Engagement is Better when using a Texting Service for Business

Customer engagement is quick, easy, and generally better when using a texting service for business. Here’s why:

Customers are much more likely to respond when you make it simple and top of mind.
Customers will appreciate one less number to remember: gone are the days of: “…call me at XXX or text me at XXX….”
Your texts are stored in a central location and therefore easy to reference: Your email inbox.
- Companies like TextBetter™ pair your landline number with your email, making conversations with multiple customers easy to manage and impossible to miss.
Your email response to any text will always be sent back to your customer as a text.

From confirming appointments to refilling prescriptions, even when it comes to requesting feedback from a job candidate – these actions can be sent, read, and responded to in a matter of moments.

Customer engagement is at its best when you’re using a texting service for business.

Business Text Messaging is Personal and Preferred

As long as the United States Post Office has existed, spam has existed. From coupons and chain letters, to pages of junk mail and email blasts.

This type of contact is impersonal. It pervades in all forms of our communication – and frankly, can be confusing at times.

Most consumers would agree, it is almost impossible to tell the difference between a meaningful email and promotional spam.

Think of the stack of papers on your kitchen counter.

How many of those letters will be trashed without even opening the envelope?

Well, thanks to companies like TextBetter™ – it’s easy to separate yourself from the spammers.

TextBetter offers a texting service for business that is conversational and customized to each recipient. Messages are always sent out individually, creating a 1:1 conversation between you and the recipient that is private and easy to manage.

TextBetter Case Study with Jack the Dentist

Business Case:

Every Monday, Jack’s receptionist, Belle, is responsible for sending out patient appointment reminders. And while an important task, it can also be extremely time consuming. Last week she made over 50+ phone calls in one day!

Jack knows that an appointment reminder requires a personal touch – but Belle is also falling behind on her paperwork. There must be a better way!

In search of a more efficient – yet, equally effective solution – Jack contacted the team at TextBetter.

TextBetter Solution:

Thanks to TextBetter, Belle’s manual phone calls have been replaced with one click of a button.

Every Monday, she uploads a list of appointments into a single email template and hits send. In 15 minutes or less, each patient receives a personalized text messaged with their name, appointment time/date and office location.

As an added bonus, patients can simply reply to her text if they want to reschedule, cancel, or contact her directly. Belle receives each response real-time and can even reply/continue the conversation as needed – all over text!
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So, the next time you find yourself plagued by communication conundrum, think about using a texting service for business. If you’re looking for fast, efficient, and preferred by customers – it’s the perfect solution for you.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112.

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Supplementing Your CRM With Business Texting Services

March 16, 2018 | Stephanie Knapp

Why your CRM needs SMS (think, Business Text Messaging) …

“How do I increase sales and profit?” said Every Sales Leader, Everywhere.

Yes, it is true. Sales Leaders are constantly searching for ways to increase sales and profit. So much so, each year sales executives pour hundreds of thousands of dollars into advertising campaigns and marketing budgets hoping to increase their bottom line.

While at the same time (and without intension), sales executives often fail to focus on their most powerful driver of sales: their customer.

Business Texting Services, texting service for business

As a short disclaimer before I move forward; it must be said that I am in no way, trying to discredit or diminish the value of marketing and advertising resources. They are both, in fact, critical aspects of the sales process.

Having said that, the purpose of this article is to highlight what most sales leaders overlook or perhaps underestimate…. And that is the power of good customer relationship management, and how that can be enhanced simply by text.

Business Texting Services For Relationships and Management

Having a good relationship with your customer makes it easier to conduct business and generate revenue. That’s why many businesses use Customer Relationship Management software (CRMs) to help drive their sales cycle and customer campaigns.

For sales leaders, a CRM is a powerful database filled with valuable customer intel and sales team performance metrics such as the number of meetings per rep or performance ($$$) by sales team. It helps leadership quantify success, and enables management to measure performance across any product, sales rep or territory.

So, with so much value in having a good customer relationship program in place, what’s the problem?

Well there are two.

First, a CRM is only as powerful as you make it. Therefore, having strict requirements around data entry and management is a must – otherwise there won’t be anything to measure.

Unfortunately, we also know that sales reps (especially while on the road) do not enjoy or prioritize time spent on manual data entry – it is why so many organizations sync email with CRM. When it comes to data management, decreasing manual entry will always mean better data.

While email syncing is certainly an option, it also brings us to problem number two…. It is impossible to develop a deep and robust relationship with your client over email.

Business Text Messaging: The Unsung Hero of Relationship Management

What many people don’t realize is that a single solution to both problems already exists – it’s called using business texting services and as a side note, the implementation is even simpler than the concept itself.

For starters, a texting service will automatically sync with your CRM; seamlessly transmitting your text conversation into business email. Ultimately eliminating manual data entry while creating the additional documentation required by most organizations (think compliance).

Second, by using business texting services you are speaking directly to your most important driver of sales: your customer. While most consumers simply prefer to communicate over text, it also simplifies the follow-up dialogue and makes it easier to create a ‘personal touch’ – ensuring every customer feels special.

A Recruiting Case for Business Text Messaging

Case and point: consider the personal impact and importance of logging this text conversation between a recruiter and hiring manager:

Recruiter: Hey! Did you get my email on Monday? How did the interview go with Jason?

Hiring Manager: It went okay. Let’s pass.

Recruiter: Ok! Did you have any feedback? I will send over more resumes.

Hiring Manager: We need more excel experience. Maybe 3 years? Also, do u have anyone who can forecast a sales pipeline? If so, push them to the top of the interview pile.

While this conversation seems straight forward, there are a few factors to consider:

1. The recruiter’s initial email on Monday asked the same question but went unanswered. This is common problem within the recruiting industry that is easily resolved through text. – Getting interview feedback is key! In fact, data tells us that 98% of text messages are responded to within 10 minutes.

2. The hiring manager’s text provided 2 important and new pieces of information. First, the candidate must have at last 3 years of experience in excel and, second, candidates should also be screened for pipeline management and forecast experience. It would be wise to share this new information internally, so other colleagues can better help her fill the role. Since the recruiter is using business texting services, she does not need to waste time manually documenting the conversation over email or updating CRM.

3. Lastly, the recruiter’s manager should be aware of the recent change to the customer’s candidate profile. It is an important milestone to consider when evaluating the recruiter’s performance, like time to fill.

Ultimately, sales leaders looking to increase sales and profits should also look to enable business texting services.

A quick text can be just as effective, and some would argue, is a more efficient way for sales reps to develop deep relationships with their customers post sale. It is perceived as personal and does not require reps to log on to a secure exchange server or manually enter text conversations into CRM.

Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.

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Texting Service For Business: A Sales Operations Perspective

March 9, 2018 | Stephanie Knapp

As a sales operations professional, my goal is to maximize the effectiveness of a sales organization. It means I must be proactive in identifying areas of improvement, well-versed in implementing solutions, and proficient in using both technology and process to drive efficiency. To be successful, the initiatives I implement must enable management to achieve their business goals while maintaining constant focus on the end customer. For these reasons and others, I have become particularly vocal about the benefits of using a texting service for business.

How is Business Text Messaging More Efficient than Email?

I get this question a lot, and the simple answer is that it’s not. Let me explain:

As any sales operations professional will tell you; when it comes to creating efficiencies, there is never a one-size-fits-all approach. In fact, the most successful solutions solve for a variety of business needs unique to an organization, it’s employees, and their end-customer or prospect.

So when thinking of efficiencies through the lens of our earlier question – instead of asking ourselves text or email, we need to be thinking about the uses cases, areas of opportunity, and as always, taking a blended – and streamlined – approach to communication.

By way of example, the below use case demonstrates how a local moving company leveraged a texting service for business to create capacity for their administrative team, drive efficiencies throughout the organization and enhance the overall customer journey — all the way from quote to cash.

Moving Company Uses TextBetter™ for Their Texting Service For Business

A 50-person moving company (“John’s Movers”) uses 3 logistics coordinators to answer phones, book appointments, and coordinate schedules for their movers in the field. After limited office space prevented John from hiring a 4^th coordinator during peak season, he called the team at TextBetter.

The Challenge? How can we get John’s team of logistic coordinators to work smarter and not harder? Here’s two examples of how the TextBetter team delivered.

Auto-Generated Text Message Reminders from Business to Consumer

Decreased ‘no show’ appointments;
Made it easier for customers to reply / reschedule appointments over text.
Since customer replies over text are received via email, logistics coordinators spend less time on the phone tracking down customers;
They also became more effective as having a documented conversation history to reference ultimately decreased human error.

Streamlined and Documented Employee Communication

Real-time communication made the staffing process easier and quicker; especially helpful when someone from the moving team is out with a last-minute flu or a family emergency.
Documented communication also created the additional visibility John didn’t know he needed. Once a mover texts ‘I’m running late’ or ‘customer no show’, the message is received by email. This can be forwarded to the billing department.
Lastly, through enabling text you are also enabling better data – although this feature is not widely offered within the industry – the team at TextBetter can help you deploy a texting service that is received by email and automatically logged in CRM.

Ultimately, the use cases for business text messaging are as far reaching as they are meaningful. This is true as long as they cater to the people you are communicating with.

So what are the specific, tangible benefits of a texting service for business?

There are many.

First, and perhaps most importantly, customer engagement is enhanced and improved. Response time is increased, interaction is efficient and personable; perception of your value offering is elevated. As a result, customer loyalty is immeasurably strengthened, and referral activity proactive and permeating. The result? B2C text messaging service that caters to your customers’ desired mode of communication without the sacrifice of lost information and process inefficiencies.

Second, business texting services eliminate the manual effort of transferring customer conversations via text messaging to CRM or email. Data entry and pertinent customer information is seamlessly integrated into existing email workflows as if it were through a single mode of transmission.

Lastly, using a business text messaging service creates a real-time communication environment. In this, customers are less inclined to call your help desk and more likely to have a better customer experience. It also means that B2C texting services create measurable efficiencies for customer service reps by enabling them to multiple task – communicating both professionally and efficiently.

Have questions on TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112 so we can text enable your business phone number and set you up with our text to landline solution. Test drive TextBetter for 15 days.

Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.

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Texting Services For Business Could Be The Boost Your Company Needs

March 2, 2018 | Stephanie Knapp

The Next Generation of Texting Services for Business

The digital landscape is ever-changing and as business professionals we are constantly searching for new and innovative ways to connect with our customers. In recent years the rise of instant-applications and mobile technologies have redefined the way in which we do business: it’s not what we say, but how we say it. And for 97% of Americans, what we say is generally communicated over text.

Introducing Business Texting

Instant, concise and low-cost, it’s easy to understand why any organization would want to tap into business text messaging. According to recent data, U.S. smartphone owners between the ages of 18 to 24 sent over 2,000 text messages per month and received just over 1,800 text messages on average.
And while the use of text messages may not surprise, I can tell you the level of engagement is shocking – did you know 98% of text messages are responded to within 10 minutes or less?

I’m starting to feel bad for email.

However, the benefits of texting services for business reach far beyond the popularity of the channel itself – in fact, when integrated correctly with pre-existing marketing efforts, the advantages of using texting services for business are further amplified. The result? Experts say enhanced customer experience, increased consumer retention and a stronger overall brand.

Integrating a Texting Service into your Marketing Plan

Business text messaging is a powerful (yet underutilized) way to engage or communicate with your customers. In fact, more and more we are seeing industry giants across multiple verticals seamless integrate texting services into their pre-existing marketing efforts; effectively creating what marketing pros refer to as an omni-channel, multi-device strategy.

In laymen’s terms an omni-channel, multi-device strategy boils down to customer experience – and more specifically, how to make your customers experience as seamless and positive as possible through each of the various channels (or devices) employed. It is characterized by providing your customer with real-time, personalized experiences just as they need them, and frankly, is a clear sign of the times.
So for any business trying to survive today’s digital boom, the natural next question is how?
From appointment reminders to recruiting efforts or even just a ‘soft touch’ – the TextBetter™ team has the solution for you. All you need to do is ask us how.

Call or text us today at 800-322-1112 so we can text enable your business phone number and set you up with our text to landline solution. Test drive TextBetter for 15 days.

Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.

Articles

Customers prefer using a texting service for business

February 20, 2018 | Kelsey Olsen

Your customers are texting you. Are you getting the messages?

Did you receive my text? Have your customers had to ask you this question? If you had to answer “no” or even worse, ask what number they text you on…your company maybe behind the times when it comes to communication. Business texting is fairly new but has caught on quickly. Customers love to text and have probably been texting your business number and not receiving a reply. TextBetter™ has an easy solution for this.

Texting Service for Business: TextBetter™

TextBetter™ allows businesses to send and receive text messages professionally, just like email. Forget about using a personal cell phone to communicate with your business contacts. TextBetter™ is a patent pending text service which text enables your business landline number and allows a user to send and receive text messages from their email. Continue reading “Customers prefer using a texting service for business”