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Using a Texting Service for Business: Benefits of MMS Messaging with Customers

They say a picture is worth a thousand words, but how easy do you make it for your customers to share photos with your business?  If email is your only avenue for photo sharing, it’s probably time to evaluate a texting service for business.  Business text messaging is quick, easy and more importantly, preferred by customers.

Texting Service for Business

That’s why TextBetterTM offers a business text messaging service that makes it easy to send and receive text messages from your landline number. With TextBetter, you can also enable MMS (multimedia messaging service) to make sharing photos between you and your customers a breeze.  

How it works

TextBetter uses your email account to transmit text messages to & from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email.  Simple, right?

And when it comes to picture messaging, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business. And while there are many ways in which your business can benefit from sending and receiving picture messages, we’ve outlined a few of our favorites here.

Benefits of MMS Messaging with Customers

Warranties and repair

If you sell products that include a warranty, picture messaging makes it simple for customers to prove a defect. Your texting service for business means customers can text your business landline. You then receive that message as an email with the photo included.

Your customer service team can collaborate to respond to the request, and the conversation thread can be uploaded to the customer account record in CRM. This advanced record-keeping makes texting service for business an ideal solution.

MMS is also great for service industries that provide repairs, quotes, and damage assessments.

If you’re an auto repair shop, customers can send a photo of their vehicle and receive a quote from your business. They don’t need to make an appointment (which is convenient), and you have the flexibility to respond when business is light.

If your business is household repair, using a texting service for business can also make you more efficient. Customers can send a photo of their leaky faucet, for example, and you can arrive at the job with the appropriate tools already in hand.

Business text messaging is also great for insurance companies or insurance agents. Insurance professionals can now assess flooded basements or vehicle repairs from photos to advise their clients on next steps.

Promotions

Not only will your customer service team love the benefits of texting service for business, but so will your marketing and sales team.

Running an outstanding holiday sale and want to grab the attention of your most loyal customers? Send a picture message to your contact list with a stunning graphic showcasing the sale and your product.

Seeing your product or service in action can help customers feel compelled to buy. Texting also tends to have higher read rates than email, meaning your ROI on marketing initiatives can be much higher.

Office location

When you move office locations or rebrand, MMS is a great way to familiarize your clients with your new look. Send a photo of the outside of your office along with an appointment reminder to help customers navigate to you.

This can help keep your office appointments on time as customers won’t be driving circles around your location trying to find it. It also provides greater satisfaction for customers because they’ll be more confident in how to find you.

If your office location hasn’t moved but you’ve heard it’s hard to find, texting service for business can help here too. Send the image of a map with other local landmarks indicated to help customers use what they know to find you.

Doctor’s office diagnosis

If you operate a doctor’s office or other patient care center, a picture message can be especially helpful in providing patients with peace of mind. Patients can send a photo of a rash, for example, to determine what medical attention, if any, is required.

Additionally, images can help doctors provide care instructions for less serious injuries, like a scrape; allowing them to provide patient care outside of office hours and in-person appointments.

Interested in using a texting service for business?  You should be. By incorporating picture messaging into your customer service program, you’ll increase efficiency and customer satisfaction. So, if you have questions on how TextBetter can make business text messaging work for you, call or text us today at 800-322-1112.

Articles

Using a Texting Service for Business: Top 5 Benefits of Landline Texting

Convenience drives our everyday lives. Consumers want immediacy and the ability to multitask when interacting with businesses. To meet this demand, you need a texting service for business.

Imagine being able to quickly zip off a text in the grocery store when you think about that pediatrician appointment you need to make. Stand in line at the pharmacy and ask your insurance agent about adding another driver to your policy. Check in with your pet’s veterinarian while waiting for your friend at happy hour.

Texting Service for Business

Providing this convenience to your customers can make you the company of choice and help you reach your target audience. And the best part is, you don’t even need to memorize an additional business phone number. You can enable your business landline to receive messages from your customers.

There are many benefits to using business text messaging. These benefits range from customer satisfaction to analytics on your customer interactions. Here are the top five reasons you should add texting service for business via your landline.

1. Separate business and personal texts 
If you’re an avid texter that carries on multiple conversations with family and friends all at once, you’ve likely mistakenly sent a text to the wrong person. Now imagine if that was your client that got your message you intended to send to your mom.

Using your personal cell phone number for business text messaging comes with risks that could be highly detrimental to your business. Enabling texting service for business using your business landline can eliminate these concerns but still keep your work mobile.

Your landline connects to your email, so you can still view messages on the go. Just hit reply or type the mobile number in the “to” field and your email message gets sent as a text.

2. Increase customer satisfaction through business text messaging
Like it or not, your customers may already be trying to text you via your landline. The bad news of this is, you’re missing out on customer opportunities and perhaps even ostracizing your customers.

In the digital age, customers are seeking ways to interact via their phones, whether that be through social media or text messaging.

“By 2020, 85 percent of all business interactions will take place without human interaction.” – Gartner, a leading research and advisory company

But waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction now. Customers also want interactions to be in their timing and waiting for return phone calls doesn’t fit into this.

By opening another line of communication with your clients, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for businesses.

3. Business text messaging offers better analytics
A customer might engage with the business owner via his or her personal cell phone and then be transferred to a customer service representative. If these conversations are held via personal cell phones the whole time, it will be difficult to follow the conversation through.

This means that customer service representatives would need to gather the customer’s details again, which can cause frustration. By moving to a texting service for business, not only can those conversations be viewed by others, but you can set up analytics and reporting.

Analytics can help you track what is successful in addressing a customer’s complaint so that you can use the tactic in future interactions. In fact, these conversations can be automatically uploaded into your CRM via texting-services offered by TextBetter™. Ultimately giving you a holistic view of a customer.

4. Collaboration across employees
Ready to actually unplug when you go on vacation? When you move away from giving out your personal cell phone for customers to text you, employees can now collaborate to respond.

This collaboration means a customer won’t be left without a response for days while an employee is out of the office or swamped with other work. Additionally, your speed to respond to customer inquiries will likely be faster when multiple individuals can collaborate.

5. Beat your competitors with customer service
The marketplace for many businesses is well saturated. Your company could just be a name among others in your industry unless you find a way to stand out.

If you’re in a medical practice, providing texting for appointments and reminders can be what keeps your patients loyal. If you operate a restaurant, allowing customers to text for reservations and receive a message when their table is ready will make you unique.

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.”

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.” – According to the Huffington Post

Texting service for business can be greatly advantageous for you and your customers. The especially great part is, it seamlessly integrates into your normal business operations and is fast and easy to set up. 


Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112. You can start reaping the benefits of your landline outside of traditional phone calls by text-enabling the number.