I found an article the other day titled “How Text Messages Are Being Killed and Replaced” that was written in December 2014. In the article, it was concluded that since
- Text messaging is a 20+ year old technology (so now it is REALLY old technology),
- Has character limitations (160 characters per message) and
- You can’t send special characters such as emojis,
that other applications will replace it such as Facebook Messenger, Snapchat and many others.
According to the CTIA, 1.6T text messages were sent in 2016 — That’s “T” for TRILLION!
That was two and a half years ago and text messaging is still as strong as ever. The argument could be made that perhaps texting from a social perspective has declined with the introduction of WhatsApp, Snapchat, and other apps. This might be true but when it comes to a communication channel, nothing beats texting. When I need a reminder for a Doctors appointment or to tell me my table is ready at the restaurant, I would rather get a text message than even an email. In fact I even prefer when my accountant text me important reminders or requesting documentation. Email is now too full of spam, whereas text barely has any spam (less than 1%).
Think about it, how many text messages have you sent, just today? Definitely text messaging is not dead, and businesses need to figure out how to leverage this form of communication in order to better connect with their customers and employees.
Millennials prefer text over any other means of communications. They are grown up now and have cash. If you want to engage with them, then Business texting is the way to go.
TextBetter.com is an example of a reasonably priced service that takes 15 minutes to get up and running. As with most of these services get your 30 day free trial.