Is texting dead?

I found an article the other day titled “How Text Messages Are Being Killed and Replaced” that was written in December 2014. In the article, it was concluded that since

  1. Text messaging is a 20+ year old technology (so now it is REALLY old technology),
  2. Has character limitations (160 characters per message) and
  3. You can’t send special characters such as emojis,

that other applications will replace it such as Facebook Messenger, Snapchat and many others.

According to the CTIA, 1.6T text messages were sent in 2016 — That’s “T” for TRILLION!

That was two and a half years ago and text messaging is still as strong as ever. The argument could be made that perhaps texting from a social perspective has declined with the introduction of WhatsApp, Snapchat, and other apps. This might be true but when it comes to a communication channel, nothing beats texting. When I need a reminder for a Doctors appointment or to tell me my table is ready at the restaurant, I would rather get a text message than even an email. In fact I even prefer when my accountant text me important reminders or requesting documentation. Email is now too full of spam, whereas text barely has any spam (less than 1%).

Think about it, how many text messages have you sent, just today? Definitely text messaging is not dead, and businesses need to figure out how to leverage this form of communication in order to better connect with their customers and employees.

Millennials prefer text over any other means of communications. They are grown up now and have cash. If you want to engage with them, then Business texting is the way to go.

TextBetter.com is an example of a reasonably priced service that takes 15 minutes to get up and running. As with most of these services get your 30 day free trial.

SMS marketing made easy, with TextBetterSend a personalized texts hundreds of recipients at once, like appointment reminders & special announcements.

Our SMS Marketing Wizard instantly sends a personalized text to each recipient individually, creating a 1:1 conversation that is private and easily managed. And when someone replies, we'll convert their SMS into an email and delivered it right back to your inbox.

How It Works

1. Upload Your File: using our online portal, you can easily upload your list of recipients and desired message. File type must be csv. or txt.; you can view a sample file, here.

 

2. Tell Us Your Email: 30 minutes after your job is completed, our SMS Marketing Wizard will automatically email a delivery report to this address. The report confirms when the job is complete and tells you if any of your telephone numbers were invalid*

* (most landlines, and many VoIP numbers, do not accept text. In these scenarios, our delivery report will identify these numbers as 'invalid' and forward you the results; giving you the power to pick the right medium for your message, and ensure it's delivered).
 

3. Click Send! Within minutes, your personalized message is delivered. And when someone replies, we'll convert their SMS into an email and deliver it right back to your inbox. We automatically handle opt-outs... and, did we mention replies are free?

Pricing Info

>> Pay-as-you-go: text as many numbers as like, for just $0.04 a message. No contracts, no hidden fees and no fine print. Replies are free, and we automatically handle out-opts for you | For Business & Enterprise customers only.
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