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If you’re a business sending emails to customers, it’s essential to understand what an SMS Gateway is and why you need it.

SMS GatewayBusinesses rely on a variety of communication channels, typically email and phone, to connect with customers. By today’s standards, email is slow but ingrained into nearly all businesses. The telephone is excellent, but not everyone answers or is available to speak when you need to connect with them. There is a critical channel that is often overlooked in business to consumer communications. Any guesses what that is? If your answer is text messaging, give yourself a high five!

Everyone sends text messages. It has increasingly become an expectation for businesses to communicate through text as well. Whether it’s sending appointment reminders or scheduling updates, consumers want messages sent to their phones that they can reply to in their own time. And, as a business owner, you want to send texts, too. With incredibly high open rates and quick response rates, text messaging helps improve communications all of the way around.

What is an SMS Gateway?

To explain what an SMS Gateway is, in the simplest of terms, think of it as a bridge between two places, linking together where information can be shared. An SMS gateway is a useful tool that helps businesses connect with customers one on one, or to reach a large group of customers at one time.

Why you should use an SMS Gateway

Increased efficiency

By using an Email to SMS Gateway (and our patented pairing process), TextBetter lets you transmit texts to/from your existing landline number via email. It gives you the power to send, receive & manage texts from any computer (or device) with access to email.

It’s fast & reliable

With SMS Gateway integration, you can send 1 text message or hundreds of text messages in just a few seconds directly from your email to your customers’ mobile devices. How much easier (and faster) is it to type on a full-size keyboard?

Text messages are delivered virtually instantly. You can reach customers wherever they are. What’s more, the CTIA reports that the estimated spam rate for text is only 2.8%, whereas email is an estimated 53%. What other communication method offers that reliability?

SMS Gateway

It’s preferred

Business texting solutions are not just one of the most convenient and effective ways to engage with customers today; it’s also preferred. Yes, that’s right. Customers like to send and receive texts from your business.

The fact is, texts are short and are intended to the point across faster than in an email. Unlike emails or phone calls, they’re not all that involved, which can take a lot of time. Business texting solutions provide options for customers as they can quickly read and respond from virtually anywhere.

Convenience for the customer and business

Open rates are as high as 98% for text messages; comparatively, only 20% of emails are opened. That’s a solid case for using text messaging in your business.

People have their cell phones with them all of the time. We need to communicate so that messages will be received, read, and action is taken.

Time to open and respond

Not only are nearly all SMS messages opened, but they’re also typically read within 90 seconds of being sent.

TextBetter’ s SMS Gateway makes texting easy

You already have what you need to send and receive texts. We text enable your business phone number(s) and pair that phone number with your email address. Your email is simply just the tool that lets you send and receive text messages. Texting from your business number is as simple as sending an email. Your customers will get a text message that is from your business phone number. When you receive a text message, it will show up in your email, giving you a quick way to respond. All text conversations are threaded in each email, and all conversations are searchable and archivable in your email.

It’s easy to get started. Try for free today! Call us at 1-800-322-1222

About TextBetter

TextBetter provides business texting solutions that make it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models without having to download or install new software. Businesses of all sizes are served through three distinct product offerings; TextBetter Team, TextBetter Business, and TextBetter Enterprise. More information about the company and services can be found at  www.textbetter.com.