The integration of mobile communication in business has increased significantly over the last decade. Implementing a text reminder service for business is a powerful and effective way to reach customers and reduce no-show or late appointments that frustrate and negatively impact businesses.
Effectiveness of communication mediums
Studies show email open rates are 20%, with a 6% response rate. Emails tend to clutter inboxes and sit unread for days. Currently, 85% of all emails are considered spam. It can be difficult to easily and quickly decipher which emails need prompt attention.
Open rates for text messages are as high as 98%, with response rates hovering around 45%. Text messages are almost always read immediately after they are sent. Text messages are typically read and responded to in 90 seconds.
No one picks up the phone anymore. According to a new study by Pew Research, eight out of ten Americans say they do not generally answer their phone to unknown numbers. Phone calls are inconvenient, time-consuming, and can be ineffective.
Compared to email, text message open rates are much higher. This shows that most customers see texting as a more trusted, personal way to communicate.
An ample opportunity for businesses
We live in an exciting time where technology is constantly developing to make consumers’ lives a little easier. For companies to remain ahead of the game, it’s crucial to adapt to the times and implement new technologies.
Businesses need an effective way to stay in touch with customers before, after, and between their scheduled appointments in the event of a potential need to reschedule or cancel. The easier it is for customers to communicate, the more likely they are to do so.
The impact of late or no-show appointments
Missed appointments cause headaches for all businesses, regardless of the industry. On the surface, no-show or missed appointments may not seem like a big deal. However, the impact can be pretty significant.
- Staff productivity is impacted.
- Businesses experience a loss of revenue or potential revenue.
- The opportunity to engage with clients and build trust essential to long business relationships is missed.
- A possible domino effect happens, causing team members or clinicians to be late to their next appointment.
There is excellent news, though. A text reminder service for business can help reduce missed appointments and so much more.
Text reminder service for business
One of the best practices to maximize engagement and increase kept appointment rates is to implement a business texting service. Given the text-forward world we live in, text messages are helpful, appreciated, and very welcomed.
Keeping the appointment top of mind for clients, customers, patients, and prospects is a great way to minimize missed appointments and disruptions to your team and business.
Beyond appointment reminders
With the versatility that text messaging provides, consider using it beyond appointment reminders for:
- Job openings and recruitment
- Payment reminders and confirmation
- Surveys and polls
- Event reminders
- Shipping updates
- Customer service
- Ask for feedback
- Office closure or closure
- Upcoming vacation and out of office messages
- Send sales or marketing information
- Nurturing leads
- Scheduling and rescheduling appointments
- Close sales
Tap into the power of text messaging, the preferred communication channel for most consumers. Reduce missed appointments. Provide the convenience and ease your customers, patients, clients, and prospects expect.
A text reminder service for business could be just the tool you need to help elevate your company.
Reduce missed appointments. Stay productive. Maximize opportunities to grow your business.
Call us today at 800-322-1112 to try our text reminder service for your business for free.
TextBetter provides business texting solutions that make it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models without having to download or install new software. Businesses of all sizes are served through three distinct product offerings: TextBetter Team, TextBetter Business, and TextBetter Enterprise. More information about the company and services can be found at www.textbetter.com.