Recently I was having a discussion with a friend regarding the evolution of how we communicate during the sales process. He pointed out how several businesses that he is familiar with, are eager to try new and innovative ways, to not just gain market share, but to experiment with potentially more effective ways to communicate – landline texting comes to mind.
When we think of sending a text message, our knee jerk is to reach for our cell phone. We know how effective text is; to communicate urgency or to get a quick answer without the formality of setting up a call. Adoption of landline text services for business has been slow but shouldn’t be.
I use the term landline text service because business needs to text enable existing landline telephone numbers. Now customers can call or text the same number. Landline texting takes about 15 minutes to set up. The lift, thanks to service providers is small and the landline text service is inexpensive. In fact, many customers are probably texting you already – and you just don’t know it because until you text enable your landlines, these text message go into the black hole.
Most sales pros, HR teams or logistics teams have dedicated office lines. Why not text enable these numbers aka landline texting. Texting has become widely adopted and accepted as part of the communication process and it tends to be more effective at times than email.
The case for texting
As you very well know from your own personal experience, text messages do not pose a challenge for attracting your attention. When we receive a text, our phone lights up, buzzes (or does a somersault, lands with a “taaaadaaaaa” sound) and catches your eye…this certainly leads to a very high chance of looking to see what was just sent.
Now, if your phone isn’t within immediate reach, or if you’re not wearing a smartwatch to check messages, you’ll certainly read the texts you’ve missed by the end of the day. To take it one step further, to make sure we don’t miss the messages, most phones will continue to remind us that a text has been received until it’s opened/read. Now, let’s put this into perspective and what this means for your business.
Texts are immediate
Texts are delivered instantly and read quickly. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. In the context of your business, think about the immediacy and the impact it could have.
Using texts to get a swift response increases the chance of closing a deal quicker or improving response time in general. How could this immediacy of using a landline texting service impact your business? Perhaps it’s just letting a customer know that a quote is ready to view, that a document has been sent and ready for signature or perhaps a piece of information is missing that is critical for the next step.
Let’s discuss emails for a second…we know they aren’t THAT immediate. Email sent to prospects for example, just aren’t checked or replied to as frequently. Texts are anywhere customers are. That is why your teams need to use landline texting to get ahead of your competitors.
With customers being fully mobile, why aren’t you taking advantage of that? The benefits of being able to receive texts anywhere also apply to being able to send one. Using a landline texting service enables your business to reach customers or prospects no matter where they are.
No spam filters with a landline texting service
Think about this…customers are often flooded with hundreds of emails each and every day. That’s where the ‘junk folder’ and spam filters come in to the picture. Today, text messages aren’t filtered out and will be seen. This certainly promotes the case for why texting holds such a clear advantage.
It’s important to mention that there needs to be a way for customers to opt out of receiving texts at any point.
Stay top of mind and ahead of competition
With the inundation of emails, phone calls and social media pings, using a landline texting service for your business will help distinguish you from everyone else. Text is certainly more personal and can help build a lasting relationship. Your customers want communication that is personal, quick and convenient. What a better way to address those needs than through a text? With texts generally being the fastest way to communicate, it forces the purpose of the communication quickly. This being an advantage for both the customer and the business.
To learn how organizations just like yours have integrated a landline texting service in their communications process, please reach out to us, we’d love to share.