Why a text messaging service for small business is essential for strategic growth

As an SMB company, perhaps you’ve imagined what the perfect text messaging service for small business owners would look like and what it could do if you could wave a magic wand and develop it yourself. As a small business owner, you know the landscape of your business and industry inside and out. You know that there is great need to have a variety of marketing methods that are effective, reliable and affordable and that relying on just one method isn’t going to cut it. Integrating a text messaging service for small business is a powerful, cost-effective way to help grow your business.

The TextBetter team has created a text messaging service for small business that helps modernize the current landscape of communication. 

A text messaging service for small business starts and ends with TextBetter

Why use text?

Studies show that your customers prefer texting over email and that it is wildly more effective than any other communication channel out there today. There is no way around the fact that using a text messaging service for small business enables growth by developing better relationships with customers, increasing engagement and retention and recognizing higher sales volumes. 

Text messaging is fast and personal

Having a real-time 2-way text conversation with customers by answering questions, scheduling appointments, closing deals, confirming meetings, providing directions….it all can be done by using a text messaging service for small business. Text messaging is for every business, regardless of industry, market or size. 

Time is money

It may sound cliché; however, it is true. A text messaging service for small business allows the business and staff to assist more customers more effectively in so much less time. Text provides the flexibility you need and the convenience customers demand. Leveraging a text messaging service for small business as part of a communication strategy allows more effective and convenient options for customer engagement.

Text Messaging Service

Strategy #1: Provide better customer service

Using a text messaging service for small business will help you facilitate a better customer experience for your customers. Making an investment into the customer service that is received from your business will help retain current customers while attracting new ones. When customers have a positive experience, it influences their willingness to speak and share their encounter with your business.

Enabling the business and staff to respond to customer service inquiries or issues on demand is powerful. 

As it relates to customer experience, TextBetter connects your landline number with your email address by simply pairing the two. Your customers do not have to learn a new number and can use the one that they have been familiar with from the start. There is zero disruption to the customer or business!

Strategy #2: Maximize business effectiveness

A text messaging service for small business will help track customer communication and information. By unifying your business communications through text messaging, sales, marketing, and customer support teams can work more effectively and proactively using the same common process. Because text conversations are converted into emails and then stored in your inbox, syncing with any CRM is easy. This simple process allows visibility for everyone in the business to know what is going on with any particular customer in any given moment.

TextBetter seamlessly integrates with hundreds of CRMs, so more likely than not, you already have what you need. TextBetter customers use Salesforce, SugarCRM, Microsoft Dynamics, Infusionsoft and more.

Strategy #3: Acquire more customers

How many phone calls do you miss after business hours? How many customers or potential customers are trying to text your business number but are unsuccessful? Using a text messaging service for small business provides the ability for customers to reach your business at their convenience, not just on the timeframe you’ve established for your business.

Consider this…incorporating a text messaging service for small business into the communication strategy can dramatically chisel down long hold times. Providing a customer or prospective customer the various ways to reach your business, including text, another thumbs up will be given, as leads will appreciate the convenience, immediacy, and ease-of-access that text messaging provides. A text message for small business ultimately leads to a great customer experience.

Strategy #4: Use text to follow up and follow through

Salespeople say that getting responses from customers and prospects is often times challenging. This is where a text messaging service for small business comes in. Texting is fast and reliable. 97% of texts are read and responded to within 15 minutes. It is the way we as consumers communicate and is what we are accustomed to. 

The saying “the early bird gets the worm” is especially true in this scenario. Be the first company to reach out to a lead who has expressed interest…this is the highest chance of closing any deal.

Text Messaging Service for businesses to provide a better customer service

How does a text messaging service for small business work?

We simply text enable your business phone number(s) and pair the phone number with your email address. Your email is just the tool that lets you send and receive text messages. Easy, right? Texting from your business number is as simple as sending an email and the receiver of your message, will get a text message, that is from your business phone number.  When you receive a text message from a customer, it will show up in your email, giving you a quick way to respond to the sender. Conversation threading is contained in each email. Best yet, all text conversations are searchable and archivable in your email.

Think this sounds complicated? It’s not. Your landline number can be enabled for texting in these 4 easy steps:

1. Pick Your Plan

Whether you’re a team of 5 or company of 5,000 – we have a plan that’s right for you. Our plans are flexible, affordable and designed to give you everything you need and a little more.

2. Send Us Your User Information

Simply send us an email with the name, email address and landline number for each user so we can get started on account set-up. Text messages will be sent directly to and from the email address associated with each phone number. The TextBetter user will be able to send and receive text messages directly from their email account. 

3. Verify Your Number

Once we’ve called you on your landline and authenticated your telephone number, we’ll text-enable each user by pairing their landline number with their email account. The entire pairing process takes just a few minutes, without any downloads, applications or new software to install.

4. Start Texting

Once you get an email confirming that set-up is complete, you’re ready to start texting!

As a small business owner, you understand the value of making the right investments in marketing tools. A text messaging service for small business has been proven to be a game changer for businesses. Chances are, your competitors are already using text. It’s time for your business to capitalize on the opportunity to reach customers using the best text messaging service for small business, TextBetter.

About Us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service seamlessly integrates with your business, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: Teams, Business or Enterprise.   

Considerations for choosing a business text messaging provider

Once the decision is made to use business text messaging, the next step can be overwhelming…choosing the provider to work with. There are many options when it comes to this, however selecting the right company based off of your needs and what their business text messaging service provides is essential. It’s a competitive industry and each of these providers would like your business. There are several important factors to consider when doing your research and ultimately making the selection.

Here are 8 essentials to consider when choosing a business text messaging provider.

1. Complexity

There is nothing that says ‘failure to adopt’ from the beginning if it’s a complex set up or implementation. There shouldn’t be pages and pages of documentation of how to get up and running. It should require a minimal to no lift from your organization and users need to be able to get up to speed quickly. The key is that a business text messaging solution should be intuitive and easy to use, just as text messaging is designed to be. 

2. Support

What’s more frustrating than not having a team to help support questions that may need to be answered? Also, it’s worth considering how the support team can lend their insight and expertise when it comes to the practical application of business text messaging in your office. Excellent customer support teams are familiar with the usage of each client, best practices and how your business can make the most of the service. 

Business Text Messaging for supporting a team

3. Business needs

Business text messaging providers aren’t necessarily equipped to handle every business need. There are unique goals for each company based upon the need for text. Choosing a provider that has a ‘one size fits all’ methodology just isn’t prudent. It’s critical to select a partner that truly understands what you’re trying to accomplish and can share best practices based on other customers in your industry, market or have similar goal alignment.

4. Scalability

Any business text messaging service provider should be able to scale as your business grows. Choosing to work with a provider that has an enterprise grade business text messaging solution is prudent as they’ll have the infrastructure in place when your business is ready. If it’s 5 lines today and 5,000 lines 2 years from now, minimize the potential impact to your business by selecting a provider that has the experience and technology required to support your growth.

5. Features

What are the most important features to your business? Prioritize the needs then find suppliers that align with those. Is it important to have messages archived? What about integrating with a CRM or other internal software? Is there an importance to have autoresponders? Whatever the case, identify the features you can and can’t live without and go from there. It’s safe to say that not every available feature will be used by your business. 

6. Pricing

Consider business text messaging providers that offer flexible pricing options. Some providers have hidden fees and charge for each text that is sent. Many providers offer plans that are inclusive and do not limit the number of texts or content, such as pictures, being sent.  Be sure to understand the pricing structure to help eliminate unneeded and unwanted features.

7. Automation

Automation capabilities support increased efficiency and productivity when it comes to standard or common questions. Consider a text message provider that has the ability for automated keyword responses that can help streamline communication with customers.

8. Integration

Text messaging if for communication which means you’re probably want to save and archive each text that is being sent. Understanding the history of communication provides a significance that will be impactful over the life of the customer and can help determine future offers or steps with each and every customer. It can help guide conversation and help personalize responses. Choose a business text messaging provider that has the ability to interface with your CRM or other internal systems.

There are dozens and dozens of business text messaging providers that provide value and can make the case to help support your company. TextBetter is a world-class business text messaging solution that supports all size of businesses. Our industry experience is unparalleled and have experts to answer questions and offer solutions to help maximize using text in your business.

To learn more about our features or pricing, call or text us today.

About us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service seamlessly integrates with your business, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: Teams, Business or Enterprise.     

Using Business Text Messaging in Contact Centers

Contact centers today support multiple communication methods including voice, text, email and social in both inbound and outbound settings. This omnichannel approach allows contact centers to support all aspects of its client’s business, if needed. With the rise in omnichannel support comes opportunities for contact centers to incorporate business text messaging as part of the products and services offered in their portfolio.

With the prevalence of business text messaging in a fair number of contact centers already, it’s not something that should be overlooked any longer. Incorporating business text messaging allows call center agents to interact with customers using a method they are familiar with and prefer to use. Texts are fully visible and transparent to anyone in the contact center as they are sent and received using the existing email client of the center.

If your contact center hasn’t adopted business text messaging as part of its’ omnichannel strategy, here are the top reasons that outline why you shouldn’t wait any longer. 

Customers prefer it

Pew Research reports that 96% of Americans own a cell phone of some kind. Of that, 81% own smartphones. Mobile phones offer many capabilities that customers prefer; text messaging is a quick and easy way for customers to communicate. Text is convenient, flexible and can be done on their time. Using business text messaging allows customers to avoid potentially long hold times they may experience during peak calling hours which overall helps your contact center, too. For outbound contact center programs, it’s necessary to reach out to customers. At times it’s challenging to reach them on the phone and email can be slower to respond to. It makes sense to communicate using the channel they prefer and use the most. 

Better customer service

Gone are the days of providing customer support solely by phone lines. Today’s consumers expect you to offer multiple channels of engagement and appreciate having multiple options. In today’s era where social media is front and center, customer experience is critical to a brands image. Offering a convenient option as text messaging, places the customer experience front and center of importance. When you offer business text messaging in your contact center as a means to communicate with your clients, you are offering comfort and convenience. 

Many solutions can be offered by text

Contact centers typically have a single use case that drives a large percentage of communication activity. For example, resetting passwords, order status, shipment details, etc). Often times these types of use cases can be handled via the web/chat or text rather than a traditional phone call. 

Text can be accessed virtually anywhere

Texting is portable. Customers can interact with a contact center agent from virtually anywhere, even if there is not an internet connection. In the event the text exchange necessitates a phone call with the customer, the agent and customer are able to seamlessly make the switch without having to start from square one again. Incorporating business text messaging into the contact center does not require a sharp learning curve from an agent perspective, as it is something they do regularly and are familiar with. 

Text is responsive

A recent Deloitte analysis reports that Americans are viewing their smartphones more often than ever before, on average 52 times per day. With most texts being read and responded to within a matter of minutes, text provides an opportunity for a two way communication exchange that can be taken care of quickly.

The case for offering business text messaging as part of an omnichannel approach in contact centers just makes sense. It provides efficiencies for agents and the company while providing a better customer experience and offering another way, the preferred way for customers to communicate with your business. 

Implementation is easy 

When you hear that implementation is simple or easy when it comes to a new technology that is being evaluated, it can be met with a lot of skepticism. We really mean it though. Our text solutions are easy to implement and simple to use. We intentionally set out to provide our TextBetter customers with the best customer experience possible and believe our cloud based business text messaging solutions absolutely meets that goal. 

Agents will not have to learn an entirely new software or need to keep another window open to begin messaging with customers as there are no new platforms to learn or install.  With our business text messaging solutions, texts will automatically sync with the desired CRM for the contact centers many clients. This ultimately eliminates the hassle of manually entering or copying and pasting texts. 

To learn more about our customized business text messaging solutions and how other contact centers are using text for their customers call or text us at 800-322-1112. 

About Us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Team, TextBetter Business, TextBetter Enterprise.

Financial services should use a business texting service – Part 2

In our last post, we discussed why the financial services industry should consider using a business texting service. As a follow up, we wanted to share how text is being used as part of their everyday process. It goes beyond stating account balances and location hours. It’s more personal. Continue building on the great relationships that you’ve established and working on establishing with integrating text.

Using a business texting service has many advantages and is great for general customer service and support as well as product questions. Besides those uses, keep reading to learn how the financial services industry continues to incorporate text in their day to day.

Follow up on applications

It isn’t just the volume of loan documents that takes so much time, it’s all the calls and emails you have to send along the way. Utilize text as part of the process to reach out to clients to gather missing information you may need, sparing you the hassle of phone tag. Using a business texting service for application follow up will help improve the overall loan process.

Establish text for a lending line

Enabling customers to ask questions quickly and seamlessly during the loan process provides the level of support that customers expect. A quick status update on a loan, to schedule an appointment or inquire about next steps in the process, there are so many opportunities to establish a standard of excellence that will set you apart from the competition.

Establish text for a lending line

Late payments and collections

One of the areas companies are seeing text as being effective is with collections. Because text communication is preferred over calling, customers who have fallen behind in their payments are more responsive to collections text messages. Using a business texting service to send reminders to late payers can help facilitate that collections process. Incorporate text as part of your debt collection strategy in order to reduce expenses and maintain good relations with your customers.

Build stronger relationships

Your business is built on relationships, and relationships are built on communication. These days, people prefer to communicate by text message. Texting is what people want, and it shows. According to Mailchimp, financial services industry emails only have less than a 3% click rate. Comparatively with text, it’s under 3 minutes. Is text more effective and easier to use/respond to? Absolutely. When making it easier for customers to do business with you, stronger relationships are built which is great for business.

Social and online reviews

Consumers read an average of 10 online reviews before feeling able to trust a local business. People want to know they can trust you and that they’ll have a good experience before they work with you. With customer reviews being so powerful, leverage text to help secure them. It’s as simple as sending a quick text to the customer after their loan has closed and ask if they’d mind leaving a review of their experience and provide the link. Studies show that you’ll get 4-5 times more reviews by sending a text vs. an email. This simple step can help increase business as well as revenue for you!

There are so many great opportunities to maintain the competitive edge and stay relevant for your customer base. Use a business texting service to communicate with them the way they’d prefer, through text.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Financial services should use a business texting service

There is a significant opportunity for financial institutions to create and strengthen borrower relationships while accelerating the loan process. It’s really as simple as making text part of the communications strategy by using a business texting service. Whether it’s processing a home mortgage, a personal loan or financing a new car, integrating text as part of the process, can help speed up loan processing time while improving customer satisfaction. Using a business texting service enables financial institutions to communicate with customers on another personal level.

Text provides convenience

With text being the preferred form of communication today, the increasing demand from potential borrowers to text with their financial institution is increasing. From the initial outreach and communication throughout the loan approval process, clients not just expect, but also appreciate their lender reaching out to them in a preferred and convenient way.

Customer lives have become busier, and the need for quick answers, easier connection while maintaining great customer service that fits with their lifestyle is essential.

Benefits from start to finish

It isn’t just the volume of loan documents that takes so much time, it’s the emails and phone calls you have to place throughout the process. Using a business texting service can be a considerable benefit across the entire lending cycle. Leads often come from a variety of places. In the initial prospecting stage, it’s critical to provide and allow a variety of communication channels. You’ll close prospects by allowing them to choose their communication method and will maintain the personal touch that they expect during the process.

Benefits of business texting services

Text messages get read

It is REALLY easy to overlook an email. It only takes a swipe or a push of a button to dismiss a phone call. Text messages get read and responded to fast! Using a business texting service enables your customers to respond to you by phone call or text, whichever is most convenient for them. The largest banks and financial institutions have been using text for years, and it’s no surprise why. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. This is much higher than email, which has an average open rate of 32% and even lower response rate.

In our next article, we’ll dive into the specifics of how financial institutions are using business text messaging as part of their everyday process. In the meantime, to learn more about integrating business text messaging in your process please reach out to us today.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Enterprise sales teams win with business text messaging

The struggle is real. Each and every day, businesses just like yours wrestle with finding the best methods to connect with prospects and customers. We all know that these connections and discussions are essential for the continued success and growth of any business or organization. In today’s competitive landscape, it’s crucial and an absolute must to set your company apart from competition and equip your sales team with the right tools to succeed. The most successful enterprise sales organizations leverage the strength and effectiveness of a business text messaging service to connect with buyers.

The upside of using a business text messaging service

Integrating a business text messaging service into the sales process offers enormous opportunity for sales teams. Not only is texting more efficient than email, it is delivered quickly and is often open and read immediately. With text being so embedded into our personal lives, there is a natural tendency to read and respond quickly. Combining a business text messaging service in the communication mix provides sales teams ability to deliver highly applicable messages, at the right time and exactly when it’s needed.

Reps can use text to help further facilitate the momentum they’ve gained with a lead. Using a business text messaging service also helps provide the opportunity to establish an open channel of communication both ways. Often times it allows the sales rep to gain further access to the organization’s decision-making process when they quickly check in with a prospect.

A business text messaging service just makes sense for your sales team

Texting is fast, efficient and it’s effective. Text messages provide a convenient way to send appointment reminders, updates, and other notifications to customers. It’s also a simple way to show that you’re on top of their business. Using a business text messaging service lets you combine the benefits of real-time communications and helps to increase urgency and conversions.

Business Text Messaging

Is your enterprise sales team already texting?

Chances are some if not many of your teams are already texting their clients and prospects today without you knowing. Using your personal cell phone number comes with risks that could be highly detrimental to your business. By using a business text messaging service, you can eliminate these concerns, while still benefiting from the ease and speed of text.

Archiving is a benefit of business text messaging

If your teams are currently using their personal devices to text message buyers, you’re most likely not archiving those conversations to your CRM. Think about territory changes or if that sales rep leaves your organization? They take all of that information with them. It is imperative to keep a record of all conversation history for each account and their respective contacts. TextBetter automatically archives your text conversations and stores them in your email.

How TextBetter™ Works

TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. Simple, right? And when it comes to sending picture messages, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business.

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business.

Have questions on how TextBetter can make a business text messaging service work for your company? Call or text us today at 800-322-1112.

Best Landline Texting Service for any size Business

By now, I bet you’re sold on the fact that texting is changing the way businesses communicate with their customers. You’ve done your research and are considering text messaging solutions for business. You already understand the limitless benefits and power of incorporating texting into your process. But now what?

Choosing the right text messaging solution for business provider likely seems overwhelming given the number of vendors in the mix today. I’m sure today you did a search and there were several paid ads that perhaps were interesting enough to look at. I get it. It’s hard to know which is the best. Here are a handful of considerations when making a decision of text messaging solutions for business.

What Matters Most

Experience

Before committing to a solution provider, it’s crucial that you check that they have sufficient knowledge and experience. Consider how long they’ve been in operation and what type of clients they work with. It’s also helpful to ask how those clients use the services as you can learn a lot from this and learn where opportunities may be for you to integrate.

Ease of use

Who wants to learn another complicated piece of technology? Think of how this piece could impact your team. If it isn’t intuitive, this could detract from their day to day work. It may be wise to consider a provider that will allow you to try their messaging solution and ensure their platform is one you can use with ease before you make the financial investment and time commitment. In the long run, this step could save you time and valuable resources. With TextBetter™, our landline texting service offers a free trial to give you an opportunity to test it out before you buy.

Landline Texting is simple to use

Think about future growth

Perhaps initially you’re considering just starting with a few hundred messages a month while you’re integrating SMS into your process. Thinking down the road, you’ll want to select a text messaging solution for business that will accommodate anticipated future needs. By selecting a provider that supports the desired growth now, this will eliminate the need to change providers as you desire to increase usage across your business.

Integrations

Opt for a platform that can be easily integrated with your existing CRM or desired infrastructure. Integrations can help establish more automated workflows which can help reduce overall operating costs. Our landline texting service with your CRM system to help drive employee productivity and engagement to a higher level while giving customers a first-class experience.

Cloud-based

Text messaging solutions for business should work seamlessly with your existing telephone system and carrier without any hardware or software to install. Choose a company where no changes will be made to your telephone system or carrier. Some providers have the ability to have your telephone number(s) text enabled quickly…in some cases, you can be sending/receiving text messages in less than 30 minutes right from your existing email account. Our landline text service lets you send and receive text messages using your own email account. With our landline texting service, there is no software to configure or install.

Service and support

A reputable landline texting service provider will have a team that will offer support when it is needed most. In your vetting process, choose a company that won’t make you feel that you’ll need to be the solution expert overnight.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Text vs. Email: Why using landline texting service is best for sales

Recently I was having a discussion with a friend regarding the evolution of how we communicate during the sales process. He pointed out how several businesses that he is familiar with, are eager to try new and innovative ways, to not just gain market share, but to experiment with potentially more effective ways to communicate – landline texting comes to mind.

When we think of sending a text message, our knee jerk is to reach for our cell phone. We know how effective text is; to communicate urgency or to get a quick answer without the formality of setting up a call. Adoption of landline text services for business has been slow but shouldn’t be.

I use the term landline text service because business needs to text enable existing landline telephone numbers. Now customers can call or text the same number. Landline texting takes about 15 minutes to set up. The lift, thanks to service providers is small and the landline text service is inexpensive. In fact, many customers are probably texting you already – and you just don’t know it because until you text enable your landlines, these text message go into the black hole.

Most sales pros, HR teams or logistics teams have dedicated office lines. Why not text enable these numbers aka landline texting. Texting has become widely adopted and accepted as part of the communication process and it tends to be more effective at times than email.

The case for business landline texting

The case for texting

As you very well know from your own personal experience, text messages do not pose a challenge for attracting your attention. When we receive a text, our phone lights up, buzzes (or does a somersault, lands with a “taaaadaaaaa” sound) and catches your eye…this certainly leads to a very high chance of looking to see what was just sent.

Now, if your phone isn’t within immediate reach, or if you’re not wearing a smartwatch to check messages, you’ll certainly read the texts you’ve missed by the end of the day. To take it one step further, to make sure we don’t miss the messages, most phones will continue to remind us that a text has been received until it’s opened/read. Now, let’s put this into perspective and what this means for your business.

Texts are immediate

Texts are delivered instantly and read quickly. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. In the context of your business, think about the immediacy and the impact it could have.

Using texts to get a swift response increases the chance of closing a deal quicker or improving response time in general. How could this immediacy of using a landline texting service impact your business? Perhaps it’s just letting a customer know that a quote is ready to view, that a document has been sent and ready for signature or perhaps a piece of information is missing that is critical for the next step.

Let’s discuss emails for a second…we know they aren’t THAT immediate. Email sent to prospects for example, just aren’t checked or replied to as frequently. Texts are anywhere customers are. That is why your teams need to use landline texting to get ahead of your competitors.

With customers being fully mobile, why aren’t you taking advantage of that? The benefits of being able to receive texts anywhere also apply to being able to send one. Using a landline texting service enables your business to reach customers or prospects no matter where they are.

No spam filters with a landline texting service

Think about this…customers are often flooded with hundreds of emails each and every day. That’s where the ‘junk folder’ and spam filters come in to the picture. Today, text messages aren’t filtered out and will be seen. This certainly promotes the case for why texting holds such a clear advantage.

It’s important to mention that there needs to be a way for customers to opt out of receiving texts at any point.

Stay top of mind and ahead of competition

With the inundation of emails, phone calls and social media pings, using a landline texting service for your business will help distinguish you from everyone else. Text is certainly more personal and can help build a lasting relationship. Your customers want communication that is personal, quick and convenient. What a better way to address those needs than through a text? With texts generally being the fastest way to communicate, it forces the purpose of the communication quickly. This being an advantage for both the customer and the business.

To learn how organizations just like yours have integrated a landline texting service in their communications process, please reach out to us, we’d love to share.

Credit Union Text Messaging Solutions

Credit Unions exist to serve their members — and provide the members the experience they seek. If retailers, pharmacies, banks, and many other industries are already enabling their customers to engage via text messaging, then why should credit unions lag behind?

Traditionally, credit unions have communicated with members by phone or email. This process can make it difficult to quickly obtain member information, which inevitably delays the process to approve loan applications, and impedes other critical daily operations. Why not provide members with their preferred way to communicate? Text Messaging Solutions for credit unions is a way to meet member demands, by providing an additional way to communicate. With 95% of text messages read and responded to within 15 minutes or less, it’s clear to see why business text messaging is a powerful way to engage with members.

Two-way text messaging is a powerful addition to any credit union’s list of contact methods — and a necessary one, considering texting’s role as a primary point of business communications.

The Benefits of Text Messaging Solutions for Credit Unions

The Benefits of Text Messaging Solutions for Credit Unions

Texting is not the newest or most cutting-edge form of communication; however, it is extremely convenient and effective. When considering credit union members, many don’t have the time or would prefer not to engage in a full phone conversation to ask a simple question. By leveraging text messaging solutions for credit unions, teams are empowered to provide members with actionable information in a more engaging and meaningful way while communicating in a manner that is preferred.

Member Satisfaction Elevated

Your members may already be trying to text you via your landline. The bad news of this is, you’re missing out on opportunities. In the digital age, members are seeking ways to interact via their phones, whether that be through social media or text messaging. Gartner, a leading research and advisory company, shared that by 2020, 85 percent of all business interactions will take place without human interaction. Waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction today. Customers also want interactions to be on their time and waiting for return phone calls just doesn’t fit into this. By opening another line of communication with members, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for credit unions. Why not start now?

Boost Engagement

Member engagement is quick, easy, and generally better when using a business texting service. Credit union members are much more likely to respond when you make it simple and top of mind. Providing members with the additional method to engage and communicate via text adds a touch of personalization.

Preserve Text Conversations

When sending information out to members, requesting information from them, or even communication with internal employees, it is important to keep a record of conversation history. It’s also imperative to note that not all text messaging solutions for credit unions are the same. To get the most out of your investment, choose a solution that automatically archives your text conversations and stores them in your email. This way the information can be accessed anytime as needed.

Real Time Reports

When choosing text messaging solutions for credit unions, it’s ideal to select a tool that provides you the ability to keep track of conversations between internal employees and your members by simply running a report. Having access to these reports helps branch managers stay ‘in the know’ and gives you the confidence that your credit union is using every tool to its advantage.

Using Text Messaging in Your Credit Union

How a credit union utilizes text messaging is as important as the decision to use it. The most important point to remember is that text messaging goes two ways — both back and forth.

Loan application hassles solved

How many times have you started the loan application process, discovered you needed more information, and then had to play phone tag over hours or days before you could get that piece of information, then finally complete processing the application? It’s an expensive headache that that plagues credit unions today. Luckily, this can be solved by investing in a text messaging solution. Enabling loan officers with an alternate and preferred communication method for members while efficiently obtaining information needed to complete the loan process is a substantial game changer. How great would it be to open more accounts and process more loans, by simply using text messaging solutions for credit unions?

Enhanced Customer Service and Support

With customer service being a primary focus of most credit unions today, the advantages of texting are obvious and substantial. A credit union that allows its members to engage in an ongoing, threaded text conversation certainly opens the door to higher member satisfaction. With that being said, the same member representative who answers the phone can just as easily reply to a text via their computer. Members who might be hesitant to call with questions can now send a quick text, receive an answer, and decide whether and how to continue engaging.

Consider integrating text messaging as part of your process. Whether it’s to provide general member service and support, answer questions about products or asking for and providing information needed to complete a loan.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112

Other Articles You Might Find Interesting:

Using a Texting Service for Business: Top 5 Benefits of Landline Texting

SMS marketing made easy, with TextBetterSend a personalized texts hundreds of recipients at once, like appointment reminders & special announcements.

Our SMS Marketing Wizard instantly sends a personalized text to each recipient individually, creating a 1:1 conversation that is private and easily managed. And when someone replies, we'll convert their SMS into an email and delivered it right back to your inbox.

How It Works

1. Upload Your File: using our online portal, you can easily upload your list of recipients and desired message. File type must be csv. or txt.; you can view a sample file, here.

 

2. Tell Us Your Email: 30 minutes after your job is completed, our SMS Marketing Wizard will automatically email a delivery report to this address. The report confirms when the job is complete and tells you if any of your telephone numbers were invalid*

* (most landlines, and many VoIP numbers, do not accept text. In these scenarios, our delivery report will identify these numbers as 'invalid' and forward you the results; giving you the power to pick the right medium for your message, and ensure it's delivered).
 

3. Click Send! Within minutes, your personalized message is delivered. And when someone replies, we'll convert their SMS into an email and deliver it right back to your inbox. We automatically handle opt-outs... and, did we mention replies are free?

Pricing Info

>> Pay-as-you-go: text as many numbers as like, for just $0.04 a message. No contracts, no hidden fees and no fine print. Replies are free, and we automatically handle out-opts for you | For Business & Enterprise customers only.
Schedule a call with sales | click here