Businesses of all sizes and in all industries, are using business texting services as a way to communicate with employees and customers. Text messages are a quick, easy way to ask a question, relay a short message or to provide more information without a voice call and without sending an email message which can be more formal and more time consuming. Continue reading “Business texting services: most common phrases used”
If you are reading this, chances are that your company is using a toll free or 800 number. Businesses use a toll-free number instead of a local phone number for a variety of reasons.
Common benefits include:
- Gives company a national presence.
- Makes it easy and free for customers to call the company.
- Number can be easier to remember, especially in larger areas that have more than one area code, such as Los Angeles, New York City, or Phoenix.
- Makes the company appear larger and more professional.
- Used for brand awareness such as companies like 1-800-FLOWERS.
As we can see, a company’s 800 number can be very important. Now what about texting? In previous articles we have talked about why every business should use texting as a tool. Let’s dive into why specifically a company should enable text messaging for their existing business toll free number instead of setting up a new number just for texting.
Using text messages to confirm appointments is not a new idea. However, until now landline texting for business has not been possible using your existing business phone number.
Customers, patients and other consumers appreciate it when they get a reminder and have an opportunity to confirm the appointment. It not only ensures they haven’t forgotten, but also allows a quick interaction that is minimally disruptive to their day.
Appointments Are Important!
Medical clinics, dentist offices, insurance brokers, beauty salons, massage therapists, real estate brokers, tax preparers, accountants, bookkeepers, bankers, financial advisors, and many other professionals offer appointments to their customers as a standard part of how they operate their business. Can you imagine, showing up to your hair stylist and finding out that 3 more people are ahead of you and it would be a 3 hour wait? On the other hand, missed appointments cost those professionals hundreds and sometimes thousands of dollars in lost income.
According to one study published in the Journal of Taibah University Medical Sciences, missed medical appointments is a major problem. In a random study conducted in 2014, when a text message was used to remind a patient and confirm their appointment, missed appointments dropped by 25%. The study’s key finding was that regardless of medical specialty, all medical practices can benefit significantly from using SMS text messages to confirm appointments.
The Solution (Landline Texting for Business)
TextBetter™ is a patent-pending solution where we text enable your business landline phone number (or any of your staff’s phone numbers) to send and receive SMS and MMS (Pictures) text messages. TextBetter customers are able to send and receive text messages from their email client on their computer. There is no software to install and we don’t need to own your phone number.
TextBetter helps brand your primary business phone number as the primary point of communication with your customers. Customers can call you on the same phone number that they text you, without you giving up your personal mobile phone number.
Why is business texting important?
Times are changing. How businesses communicate with customers has certainly changed over the years as well. At one point in time almost every business communication was hand written or spoken face to face. That has evolved to talking over the phone and email. The new channel that has entered into the game is business landline texting.
In the beginning, there were phone calls. Then there were call centers to handle those phone calls. More recently, businesses found that customers and prospects prefer to communicate with businesses through different channels, other than a phone call. Call centers now became contact centers and the single channel strategy was replaced by multichannel. First came email, followed by chat, social media and more recently, video calls. So what is missing with this strategy? Texting.
According to the CITA, over 6 billion text are sent every day and Americans text twice as much as they call, on average.
Obviously if most people prefer a text to a phone call, then we as businesses need to figure out how to effectively use this medium to communicate with our customers and prospects as part of our telemarketing services strategy. Here are a few ideas on how to incorporate text into your overall telemarketing services program. Continue reading “Why Use Texting in Your Telemarketing Services Campaign”