If you are reading this, chances are that your company is using a toll free or 800 number. Businesses use a toll-free number instead of a local phone number for a variety of reasons.
Common benefits include:
- Gives company a national presence.
- Makes it easy and free for customers to call the company.
- Number can be easier to remember, especially in larger areas that have more than one area code, such as Los Angeles, New York City, or Phoenix.
- Makes the company appear larger and more professional.
- Used for brand awareness such as companies like 1-800-FLOWERS.
As we can see, a company’s 800 number can be very important. Now what about texting? In previous articles we have talked about why every business should use texting as a tool. Let’s dive into why specifically a company should enable text messaging for their existing business toll free number instead of setting up a new number just for texting.
Continue reading “Why Enable Text Messaging For Your Business 800 Number”
In the beginning, there were phone calls. Then there were call centers to handle those phone calls. More recently, businesses found that customers and prospects prefer to communicate with businesses through different channels, other than a phone call. Call centers now became contact centers and the single channel strategy was replaced by multichannel. First came email, followed by chat, social media and more recently, video calls. So what is missing with this strategy? Texting.
According to the CITA, over 6 billion text are sent every day and Americans text twice as much as they call, on average.
Obviously if most people prefer a text to a phone call, then we as businesses need to figure out how to effectively use this medium to communicate with our customers and prospects as part of our telemarketing services strategy. Here are a few ideas on how to incorporate text into your overall telemarketing services program. Continue reading “Why Use Texting in Your Telemarketing Services Campaign”