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Financial services should use a business texting service – Part 2

In our last post, we discussed why the financial services industry should consider using a business texting service. As a follow up, we wanted to share how text is being used as part of their everyday process. It goes beyond stating account balances and location hours. It’s more personal. Continue building on the great relationships that you’ve established and working on establishing with integrating text.

Using a business texting service has many advantages and is great for general customer service and support as well as product questions. Besides those uses, keep reading to learn how the financial services industry continues to incorporate text in their day to day.

Follow up on applications

It isn’t just the volume of loan documents that takes so much time, it’s all the calls and emails you have to send along the way. Utilize text as part of the process to reach out to clients to gather missing information you may need, sparing you the hassle of phone tag. Using a business texting service for application follow up will help improve the overall loan process.

Establish text for a lending line

Enabling customers to ask questions quickly and seamlessly during the loan process provides the level of support that customers expect. A quick status update on a loan, to schedule an appointment or inquire about next steps in the process, there are so many opportunities to establish a standard of excellence that will set you apart from the competition.

business texting service

Late payments and collections

One of the areas companies are seeing text as being effective is with collections. Because text communication is preferred over calling, customers who have fallen behind in their payments are more responsive to collections text messages. Using a business texting service to send reminders to late payers can help facilitate that collections process. Incorporate text as part of your debt collection strategy in order to reduce expenses and maintain good relations with your customers.

Build stronger relationships

Your business is built on relationships, and relationships are built on communication. These days, people prefer to communicate by text message. Texting is what people want, and it shows. According to Mailchimp, financial services industry emails only have less than a 3% click rate. Comparatively with text, it’s under 3 minutes. Is text more effective and easier to use/respond to? Absolutely. When making it easier for customers to do business with you, stronger relationships are built which is great for business.

Social and online reviews

Consumers read an average of 10 online reviews before feeling able to trust a local business. People want to know they can trust you and that they’ll have a good experience before they work with you. With customer reviews being so powerful, leverage text to help secure them. It’s as simple as sending a quick text to the customer after their loan has closed and ask if they’d mind leaving a review of their experience and provide the link. Studies show that you’ll get 4-5 times more reviews by sending a text vs. an email. This simple step can help increase business as well as revenue for you!

There are so many great opportunities to maintain the competitive edge and stay relevant for your customer base. Use a business texting service to communicate with them the way they’d prefer, through text.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Financial services should use a business texting service

There is a significant opportunity for financial institutions to create and strengthen borrower relationships while accelerating the loan process. It’s really as simple as making text part of the communications strategy by using a business texting service. Whether it’s processing a home mortgage, a personal loan or financing a new car, integrating text as part of the process, can help speed up loan processing time while improving customer satisfaction. Using a business texting service enables financial institutions to communicate with customers on another personal level.

Text provides convenience

With text being the preferred form of communication today, the increasing demand from potential borrowers to text with their financial institution is increasing. From the initial outreach and communication throughout the loan approval process, clients not just expect, but also appreciate their lender reaching out to them in a preferred and convenient way.

Customer lives have become busier, and the need for quick answers, easier connection while maintaining great customer service that fits with their lifestyle is essential.

Benefits from start to finish

It isn’t just the volume of loan documents that takes so much time, it’s the emails and phone calls you have to place throughout the process. Using a business texting service can be a considerable benefit across the entire lending cycle. Leads often come from a variety of places. In the initial prospecting stage, it’s critical to provide and allow a variety of communication channels. You’ll close prospects by allowing them to choose their communication method and will maintain the personal touch that they expect during the process.

Business texting service

Text messages get read

It is REALLY easy to overlook an email. It only takes a swipe or a push of a button to dismiss a phone call. Text messages get read and responded to fast! Using a business texting service enables your customers to respond to you by phone call or text, whichever is most convenient for them. The largest banks and financial institutions have been using text for years, and it’s no surprise why. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. This is much higher than email, which has an average open rate of 32% and even lower response rate.

In our next article, we’ll dive into the specifics of how financial institutions are using business text messaging as part of their everyday process. In the meantime, to learn more about integrating business text messaging in your process please reach out to us today.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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6 Best Practices for Business Text Messaging

Business text messaging is quickly becoming one of the most cost-effective and efficient tools for communicating with buyers. With incredibly high open rates compared to email, it’s not a surprise that more and more organizations are integrating business text messaging in their outreach and communication strategies.

Business text messaging should be strategic. It needs to be thoughtful, well-executed and provide value to today’s savvy buyers in order to stand out from bombardment of communications they receive each and every day from your competitors.

Below is a list of proven best practices to help guide your business text messaging communication strategy and generate better results.

1. Be personal

How many times have you received a message from a business that you thought was spam because it wasn’t personalized? Whether you’re using a business text messaging service for one on one texting or using it for multiple people, the messages should be well thought out and personalized.

One of the easiest ways to start personalizing a text or SMS message is to use the customer’s name. To take it to the next level, use your business text messaging service to send text messages that are customized for the individual, such as talking about products or services the customer has purchased. For example, sending a text a few days or a week after the customer has purchased a specific product and asking them specifically how the product is working out for them. Ask for feedback on the product or provide a few tips on how to best take advantage of the product.

2. Be responsive

Texting is one of, if not the most, immediate forms of digital communication. When using a business text messaging service, responsiveness is something to highly consider. By text enabling your business number, you are committing to another way of communication, both sending and receiving. Make sure there are clear guidelines in place for your teams, so buyers are receiving a response or exchange from you in a timely manner.

Business Text Messaging

3. Be relevant

A great customer experience helps demonstrate what kind of interaction to expect from your business and helps set a standard. What phone number are you sending the text from? Is it recognizable, such as your business landline or main business phone number? Are you using common language? Are your messages so long that no one will want to read them? Keep the messages short and make every text worthwhile.

Consider this: If you are sending appointment reminders through business text messaging, put the date, time and address of the appointment. Your customer should be able to just click on the details of the message and create a calendar item without having to type anything. This helps create a great customer experience!

4. Use common language

Leave the LOL’s, BRB’s and emojis to your exchanges outside of your business interactions. When using a business text messaging service, be conscious of the language you choose and cognizant of the company you represent. Be articulate in the delivery of your messaging.

5. Text within business hours

Be courteous and conscientious of your buyers. Take time zones into consideration and be aware of  common business hours. It can be counterproductive and annoying to text outside of your optimal hours. The last thing you want to do is wake one of your customers up with a text or interrupt them while they are binge watching their favorite Netflix show after they have put their kids to bed at the end of a long day.

6. Be aware of security concerns

It’s important to keep in mind that text messages are not secure, even through landline texting. If part of your interaction with your customer is to take a credit card number or other Personal Identifiable Information, PII, then you should consider receiving that information in a different method, such as through a secure online web form. DO NOT ask for credit card information through texting.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Enterprise sales teams win with business text messaging

The struggle is real. Each and every day, businesses just like yours wrestle with finding the best methods to connect with prospects and customers. We all know that these connections and discussions are essential for the continued success and growth of any business or organization. In today’s competitive landscape, it’s crucial and an absolute must to set your company apart from competition and equip your sales team with the right tools to succeed. The most successful enterprise sales organizations leverage the strength and effectiveness of a business text messaging service to connect with buyers.

The upside of using a business text messaging service

Integrating a business text messaging service into the sales process offers enormous opportunity for sales teams. Not only is texting more efficient than email, it is delivered quickly and is often open and read immediately. With text being so embedded into our personal lives, there is a natural tendency to read and respond quickly. Combining a business text messaging service in the communication mix provides sales teams ability to deliver highly applicable messages, at the right time and exactly when it’s needed.

Reps can use text to help further facilitate the momentum they’ve gained with a lead. Using a business text messaging service also helps provide the opportunity to establish an open channel of communication both ways. Often times it allows the sales rep to gain further access to the organization’s decision-making process when they quickly check in with a prospect.

A business text messaging service just makes sense for your sales team

Texting is fast, efficient and it’s effective. Text messages provide a convenient way to send appointment reminders, updates, and other notifications to customers. It’s also a simple way to show that you’re on top of their business. Using a business text messaging service lets you combine the benefits of real-time communications and helps to increase urgency and conversions.

Business Text Messaging

Is your enterprise sales team already texting?

Chances are some if not many of your teams are already texting their clients and prospects today without you knowing. Using your personal cell phone number comes with risks that could be highly detrimental to your business. By using a business text messaging service, you can eliminate these concerns, while still benefiting from the ease and speed of text.

Archiving is a benefit of business text messaging

If your teams are currently using their personal devices to text message buyers, you’re most likely not archiving those conversations to your CRM. Think about territory changes or if that sales rep leaves your organization? They take all of that information with them. It is imperative to keep a record of all conversation history for each account and their respective contacts. TextBetter automatically archives your text conversations and stores them in your email.

How TextBetter™ Works

TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. Simple, right? And when it comes to sending picture messages, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business.

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business.

Have questions on how TextBetter can make a business text messaging service work for your company? Call or text us today at 800-322-1112.

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Why Implement Texting Service for Business Sales Teams

You can’t argue with the trends. Customers preferences for engaging virtually are growing, texting is included in this. Your customers and prospects also prefer to have options in the way they interact and communicate with you and your business. They expect to be able to engage with you the way that they desire, not necessarily how you’d prefer. If your company has a phone number chances are many of your customers are likely texting you already, but you just didn’t know it. What have you missed out on? If you’re not currently using a texting service for business in your sales process right now, here’s why you need to implement one.

Communicate faster and more effectively by using a texting service for business

Sales teams have relied on phone calls and email to interact with prospects and customers for years. Phone calls are often seen as interruptive and aggravating while emails are slow and often ignored. Customer preferences and expectations are changing, including the channels they use. Sales teams must adopt a multi-channel approach to keep pace. This includes implementing a texting service for business for your company.

Texting Service for Business

Build a stronger connection with more conversation by using a texting service for business

A conversation by nature is back and forth dialogue, right? When texting the buyer, the fact that it’s held on their mobile device is huge. They ask, you answer; you ask, they answer. Text enables you to develop camaraderie and familiarity with your prospects. The more casual and conversational tone of text messages makes it much easier to build relationships. How easy is it to ask for a 5-10-minute phone call when engaged in a conversation by text? It’s likely a buyer would jump on a phone call should the need for further clarification or discussion arise.

Accelerate the sales cycle by using a texting service for business

Integrating a texting service for business will help eliminate phone tag and enable you to stay on top of prospects and customers which increases productivity. Use text to schedule product demonstrations, confirm attendance to appointments or send a reminder for renewal. Saving time waiting on buyers to respond and speeding up time close deals is what to expect when using text. Afterall, time is money.

It’s easy to use and uncomplicated to implement a texting service for business into to your workflow

We all know how to text. People are already doing it and prefer to do so. Your sales teams would appreciate the ability to have an additional method to reach their buyers. It’s easy. Each team member will have their existing line text-enabled. All text communications are searchable as 100% of all employee/customer text conversations are archived and can be stored in your CRM. Use a texting service for business for 1 team member or 10,000…it’s scalable to your business needs.

Implementing a texting service for business is key to stay relevant and evolve with customer preferences. Using text messaging as part of your outreach strategy not only personalizes the sales process but also champions your company as personal, easy to work with, and exceedingly responsive.

About us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Best Landline Texting Service for any size Business

By now, I bet you’re sold on the fact that texting is changing the way businesses communicate with their customers. You’ve done your research and are considering text messaging solutions for business. You already understand the limitless benefits and power of incorporating texting into your process. But now what?

Choosing the right text messaging solution for business provider likely seems overwhelming given the number of vendors in the mix today. I’m sure today you did a search and there were several paid ads that perhaps were interesting enough to look at. I get it. It’s hard to know which is the best. Here are a handful of considerations when making a decision of text messaging solutions for business.

What Matters Most

Experience

Before committing to a solution provider, it’s crucial that you check that they have sufficient knowledge and experience. Consider how long they’ve been in operation and what type of clients they work with. It’s also helpful to ask how those clients use the services as you can learn a lot from this and learn where opportunities may be for you to integrate.

Ease of use

Who wants to learn another complicated piece of technology? Think of how this piece could impact your team. If it isn’t intuitive, this could detract from their day to day work. It may be wise to consider a provider that will allow you to try their messaging solution and ensure their platform is one you can use with ease before you make the financial investment and time commitment. In the long run, this step could save you time and valuable resources. With TextBetter™, our landline texting service offers a free trial to give you an opportunity to test it out before you buy.

Landline Texting Service

Think about future growth

Perhaps initially you’re considering just starting with a few hundred messages a month while you’re integrating SMS into your process. Thinking down the road, you’ll want to select a text messaging solution for business that will accommodate anticipated future needs. By selecting a provider that supports the desired growth now, this will eliminate the need to change providers as you desire to increase usage across your business.

Integrations

Opt for a platform that can be easily integrated with your existing CRM or desired infrastructure. Integrations can help establish more automated workflows which can help reduce overall operating costs. Our landline texting service with your CRM system to help drive employee productivity and engagement to a higher level while giving customers a first-class experience.

Cloud-based

Text messaging solutions for business should work seamlessly with your existing telephone system and carrier without any hardware or software to install. Choose a company where no changes will be made to your telephone system or carrier. Some providers have the ability to have your telephone number(s) text enabled quickly…in some cases, you can be sending/receiving text messages in less than 30 minutes right from your existing email account. Our landline text service lets you send and receive text messages using your own email account. With our landline texting service, there is no software to configure or install.

Service and support

A reputable landline texting service provider will have a team that will offer support when it is needed most. In your vetting process, choose a company that won’t make you feel that you’ll need to be the solution expert overnight.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Text vs. Email: Why using landline texting service is best for sales

Recently I was having a discussion with a friend regarding the evolution of how we communicate during the sales process. He pointed out how several businesses that he is familiar with, are eager to try new and innovative ways, to not just gain market share, but to experiment with potentially more effective ways to communicate – landline texting comes to mind.

When we think of sending a text message, our knee jerk is to reach for our cell phone. We know how effective text is; to communicate urgency or to get a quick answer without the formality of setting up a call. Adoption of landline text services for business has been slow but shouldn’t be.

I use the term landline text service because business needs to text enable existing landline telephone numbers. Now customers can call or text the same number. Landline texting takes about 15 minutes to set up. The lift, thanks to service providers is small and the landline text service is inexpensive. In fact, many customers are probably texting you already – and you just don’t know it because until you text enable your landlines, these text message go into the black hole.

Most sales pros, HR teams or logistics teams have dedicated office lines. Why not text enable these numbers aka landline texting. Texting has become widely adopted and accepted as part of the communication process and it tends to be more effective at times than email.

landline texting service

The case for texting

As you very well know from your own personal experience, text messages do not pose a challenge for attracting your attention. When we receive a text, our phone lights up, buzzes (or does a somersault, lands with a “taaaadaaaaa” sound) and catches your eye…this certainly leads to a very high chance of looking to see what was just sent.

Now, if your phone isn’t within immediate reach, or if you’re not wearing a smartwatch to check messages, you’ll certainly read the texts you’ve missed by the end of the day. To take it one step further, to make sure we don’t miss the messages, most phones will continue to remind us that a text has been received until it’s opened/read. Now, let’s put this into perspective and what this means for your business.

Texts are immediate

Texts are delivered instantly and read quickly. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. In the context of your business, think about the immediacy and the impact it could have.

Using texts to get a swift response increases the chance of closing a deal quicker or improving response time in general. How could this immediacy of using a landline texting service impact your business? Perhaps it’s just letting a customer know that a quote is ready to view, that a document has been sent and ready for signature or perhaps a piece of information is missing that is critical for the next step.

Let’s discuss emails for a second…we know they aren’t THAT immediate. Email sent to prospects for example, just aren’t checked or replied to as frequently. Texts are anywhere customers are. That is why your teams need to use landline texting to get ahead of your competitors.

With customers being fully mobile, why aren’t you taking advantage of that? The benefits of being able to receive texts anywhere also apply to being able to send one. Using a landline texting service enables your business to reach customers or prospects no matter where they are.

No spam filters with a landline texting service

Think about this…customers are often flooded with hundreds of emails each and every day. That’s where the ‘junk folder’ and spam filters come in to the picture. Today, text messages aren’t filtered out and will be seen. This certainly promotes the case for why texting holds such a clear advantage.

It’s important to mention that there needs to be a way for customers to opt out of receiving texts at any point.

Stay top of mind and ahead of competition

With the inundation of emails, phone calls and social media pings, using a landline texting service for your business will help distinguish you from everyone else. Text is certainly more personal and can help build a lasting relationship. Your customers want communication that is personal, quick and convenient. What a better way to address those needs than through a text? With texts generally being the fastest way to communicate, it forces the purpose of the communication quickly. This being an advantage for both the customer and the business.

To learn how organizations just like yours have integrated a landline texting service in their communications process, please reach out to us, we’d love to share.

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Business Text Messaging & The College Recruiting Process

In the last few years leading up to 2018, the college recruiting effort has been the most effective of all HR practices at large corporations (think Geico, Deloitte, etc.). The competition in recruiting the most in demand students has become incredibly stiff. In order to successfully deliver the in-demand candidates, your corporation must implement new best practices. College recruits are demanding and need the most interaction, and this generation prefers instant gratification.

This is where business text messaging comes into play. Give your recruiters the capability to use text for business to communicate with their recruits. Allowing your college recruiting team use business text messaging as their primary method of communication will make your corporation stand out. Text messaging shows your recruits that you understand their preferences. Remaining relevant in corporate college recruiting efforts require you to use the channel of communication that your recruits prefer, i.e. Text Messaging!

Cell phones dominate student communication because college students have their cell phones on them 24/7. If you want to get a response from a potential recruit, send them a text message. You are likely to get a response quicker than any other form of communication. Ninety-seven percent of text messages are responded to within 15 minutes.

Business Text Messaging

There are different ways that you can use business text messaging throughout the cycle of onboarding a new hire:

  • Recruiters use business text to communicate with recruits.
  • Managers keep in touch with new hires via business text prior to start date.
  • HR texts the open enrollment link to new hires.
  • Etc.

How does it work?

  • TextBetter will text enable your office line. This will allow you to send and receive business text messages directly from your business email. By text enabling your landline phone number, you can now give out just one phone number for both phone calls and text.
  • TextBetter enables you to manage your texts just like you do your emails. You can now archive your conversations with your candidates.
  • By separating your business texts from personal texts, you can now avoid any accidental mixing of the two.

Ideas for how Business Text Messaging will make your College Recruiting team more efficient:

  • Have your students or potential candidates text the name of a specific job title, and have a Keyword set up to automatically respond with the job description or link to apply.
  • Worried about missing texts after hours? You can set up auto-responders stating that the text was received and will be responded to during normal business hours.

Text enable your college recruiters today! Don’t be afraid to shorten the recruiting cycle and try a different approach with your recruits. Edge out the competition by getting to them first.
Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112.

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Use Business Texting for the Best Customer Experience

The number one rule in business when it comes to customer service is that the customer is always right.

The landscape of communicating with your customers has changed in the last few years. Most of your customers are tech savvy and want to interact with your company in quick, small exchanges. Customers do not want to have to call a customer service 800 # and wait to speak with someone to handle their question or to solve their issue. And many large corporations are taking notice.

Ritz-Carlton Hotels has a personal concierge sending texts to make sure you have everything you need for your stay. Gone are the days where you must call down to the front desk. Customers just send a quick text.

Maui Jim sends their customers a text message to let them know when an item has been received for repair and the cost estimate for doing the repair. Then Maui Jim repair technicians let the customer know when their sunglasses are being shipped back.

If the large corporations are helping change the face of the customer experience game by offering the option for customers to utilize business texting, why aren’t you?

The fact of the matter is many of your customers may already be trying to text you via your business landline. This could be bad news if you’re missing out on customer opportunities and perhaps even alienating potential customers or clients because you don’t have the capability to receive those messages yet. If your customers are texting and you aren’t offering this yet, you may have broken rule number one of customer service! Don’t fall behind the communication trends of today.

Providing this convenience to your customers can make you the company of choice and help you reach your target audience. And the best part is, you don’t even need to memorize an additional business phone number. You can enable your business landline to receive messages from your customers with business texting.

Businesses of all size, mom & pop shops to large enterprises, can benefit from utilizing business texting to communicate with their customers. Get a leg up on your competitors by offering customers a simple and easy way to connect with you. With just one phone number your customer can reach you via TEXT or traditional phone call.

Business Texting

How It Works

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number.

TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. If it sounds simple, it’s because it truly is that easy!

The same goes for sending picture messages if you want that option. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business.

TextBetter’s cloud-based service easily integrates into your existing business model.

Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise. We are happy to work with you to ensure your business needs are met.

Give your customers the feeling of getting that VIP treatment, let them know you value them and understand their needs by text enabling your business line with TextBetter Business Texting. A texting service for business can be greatly advantageous for both you and your customers. The best part is, it seamlessly integrates into your normal business operations and is fast and easy to set up. Change your customer’s experience with your business by offering them the communication style they want!

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112. Are you ready to fully experience all aspects of your landline outside of traditional phone calls? You can do so today by text-enabling the number.

Other Articles You Might Find Interesting:

Using a Texting Service for Business Benefits MMS Messaging with Customers
Texting Services for Business Could Be The Boost Your Company Needs

 

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Credit Union Text Messaging Solutions

Credit Unions exist to serve their members — and provide the members the experience they seek. If retailers, pharmacies, banks, and many other industries are already enabling their customers to engage via text messaging, then why should credit unions lag behind?

Traditionally, credit unions have communicated with members by phone or email. This process can make it difficult to quickly obtain member information, which inevitably delays the process to approve loan applications, and impedes other critical daily operations. Why not provide members with their preferred way to communicate? Text Messaging Solutions for credit unions is a way to meet member demands, by providing an additional way to communicate. With 95% of text messages read and responded to within 15 minutes or less, it’s clear to see why business text messaging is a powerful way to engage with members.

Two-way text messaging is a powerful addition to any credit union’s list of contact methods — and a necessary one, considering texting’s role as a primary point of business communications.

Text Messaging Solutions

The Benefits of Text Messaging Solutions for Credit Unions

Texting is not the newest or most cutting-edge form of communication; however, it is extremely convenient and effective. When considering credit union members, many don’t have the time or would prefer not to engage in a full phone conversation to ask a simple question. By leveraging text messaging solutions for credit unions, teams are empowered to provide members with actionable information in a more engaging and meaningful way while communicating in a manner that is preferred.

Member Satisfaction Elevated

Your members may already be trying to text you via your landline. The bad news of this is, you’re missing out on opportunities. In the digital age, members are seeking ways to interact via their phones, whether that be through social media or text messaging. Gartner, a leading research and advisory company, shared that by 2020, 85 percent of all business interactions will take place without human interaction. Waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction today. Customers also want interactions to be on their time and waiting for return phone calls just doesn’t fit into this. By opening another line of communication with members, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for credit unions. Why not start now?

Boost Engagement

Member engagement is quick, easy, and generally better when using a business texting service. Credit union members are much more likely to respond when you make it simple and top of mind. Providing members with the additional method to engage and communicate via text adds a touch of personalization.

Preserve Text Conversations

When sending information out to members, requesting information from them, or even communication with internal employees, it is important to keep a record of conversation history. It’s also imperative to note that not all text messaging solutions for credit unions are the same. To get the most out of your investment, choose a solution that automatically archives your text conversations and stores them in your email. This way the information can be accessed anytime as needed.

Real Time Reports

When choosing text messaging solutions for credit unions, it’s ideal to select a tool that provides you the ability to keep track of conversations between internal employees and your members by simply running a report. Having access to these reports helps branch managers stay ‘in the know’ and gives you the confidence that your credit union is using every tool to its advantage.

Using Text Messaging in Your Credit Union

How a credit union utilizes text messaging is as important as the decision to use it. The most important point to remember is that text messaging goes two ways — both back and forth.

Loan application hassles solved

How many times have you started the loan application process, discovered you needed more information, and then had to play phone tag over hours or days before you could get that piece of information, then finally complete processing the application? It’s an expensive headache that that plagues credit unions today. Luckily, this can be solved by investing in a text messaging solution. Enabling loan officers with an alternate and preferred communication method for members while efficiently obtaining information needed to complete the loan process is a substantial game changer. How great would it be to open more accounts and process more loans, by simply using text messaging solutions for credit unions?

Enhanced Customer Service and Support

With customer service being a primary focus of most credit unions today, the advantages of texting are obvious and substantial. A credit union that allows its members to engage in an ongoing, threaded text conversation certainly opens the door to higher member satisfaction. With that being said, the same member representative who answers the phone can just as easily reply to a text via their computer. Members who might be hesitant to call with questions can now send a quick text, receive an answer, and decide whether and how to continue engaging.

Consider integrating text messaging as part of your process. Whether it’s to provide general member service and support, answer questions about products or asking for and providing information needed to complete a loan.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112

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