There is a hierarchy among the most efficient ways to get somewhere. You can fly, you can drive, you can take a train – you could even walk.
The fact is: every second of everyday, someone, somewhere, is making this choice.
These choices happen so often and so fast, sometimes we don’t even realize we are making them. And yet, somehow, every choice is made with purpose.
Just ask yourself:
If you’re rushing to meet the newest addition to your family, would you walk or drive?
If you have an ailing loved one, will you take a boat or fly?
Well, there’s a hierarchy in communicating, too. And when it comes to consumers, experts agree, using a texting service for business puts you at the top of the totem pole.
‘The Communication Conundrum’
In 2018, you can communicate with someone in 100 different ways. From Snapchat to Facebook Messenger, from GChat to emails, texting, and more.
Much like your mode of transportation: how (and where) you communicate is a choice. So as a business owner, how do you choose?
Fortunately, the solution is simple. And to understand the equation, you don’t have to be good at math either. Just ask yourself:
Why send a letter to confirm an appointment, when you could send a quick text?
If I cancel at the last minute, should I email or text?
These questions are also, ironically, the answer to what I like to call ‘The Communication Conundrum’.
Which, when more simply put, begs the question: with so many modes of communication, as business owners, how do we choose how to best connect with our customers?
Well it depends.
If you are looking for speed, efficiency, and customer preference, you should be choosing a texting service for business.
Customer Engagement is Better when using a Texting Service for Business
Customer engagement is quick, easy, and generally better when using a texting service for business. Here’s why:
- Customers are much more likely to respond when you make it simple and top of mind.
- Customers will appreciate one less number to remember: gone are the days of: “…call me at XXX or text me at XXX….”
- Your texts are stored in a central location and therefore easy to reference: Your email inbox.
- Companies like TextBetter™ pair your landline number with your email, making conversations with multiple customers easy to manage and impossible to miss.
- Your email response to any text will always be sent back to your customer as a text.
From confirming appointments to refilling prescriptions, even when it comes to requesting feedback from a job candidate – these actions can be sent, read, and responded to in a matter of moments.
Customer engagement is at its best when you’re using a texting service for business.
Business Text Messaging is Personal and Preferred
As long as the United States Post Office has existed, spam has existed. From coupons and chain letters, to pages of junk mail and email blasts.
This type of contact is impersonal. It pervades in all forms of our communication – and frankly, can be confusing at times.
Most consumers would agree, it is almost impossible to tell the difference between a meaningful email and promotional spam.
Think of the stack of papers on your kitchen counter.
How many of those letters will be trashed without even opening the envelope?
Well, thanks to companies like TextBetter™ – it’s easy to separate yourself from the spammers.
TextBetter offers a texting service for business that is conversational and customized to each recipient. Messages are always sent out individually, creating a 1:1 conversation between you and the recipient that is private and easy to manage.
TextBetter Case Study with Jack the Dentist
Every Monday, Jack’s receptionist, Belle, is responsible for sending out patient appointment reminders. And while an important task, it can also be extremely time consuming. Last week she made over 50+ phone calls in one day!
Jack knows that an appointment reminder requires a personal touch – but Belle is also falling behind on her paperwork. There must be a better way!
In search of a more efficient – yet, equally effective solution – Jack contacted the team at TextBetter.
Thanks to TextBetter, Belle’s manual phone calls have been replaced with one click of a button.
Every Monday, she uploads a list of appointments into a single email template and hits send. In 15 minutes or less, each patient receives a personalized text messaged with their name, appointment time/date and office location.
As an added bonus, patients can simply reply to her text if they want to reschedule, cancel, or contact her directly. Belle receives each response real-time and can even reply/continue the conversation as needed – all over text!
So, the next time you find yourself plagued by communication conundrum, think about using a texting service for business. If you’re looking for fast, efficient, and preferred by customers – it’s the perfect solution for you.
Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112.