So, you’ve made the decision to purchase a business text messaging solution so your company can send and receive text by email. That was the easy part. The difficulty comes from knowing which company to select as there are so many text messaging companies out in the marketplace today.
Selecting a company isn’t as cut and dry as you may think. The basic function to send and receive text by email is a given. What about all of the other capabilities you may not know about?
One of the advantages of sending a text message from an email is that there’s an efficiency gain. It’s SIMPLE and EASY to have texts from customers and prospects funnel directly into an email inbox! There’s also another advantage…all emails can be archived and synced with CRM’s or other internal operating systems to keep a record of communication exchanges.
Not all business text messaging companies are the same. Here’s a handful of things to consider when homing in on a provider.
Can the existing business phone number be used to send and receive text by email?
Continuity is important for your business. It has a significant impact on customer experience as a whole. To provide the option for your customers to simply text the same number they are familiar with speaks to the importance of seamlessly integrating texting options for your business. Also, did you know that your 800 number can be enabled to send and receive text by email?
It is easy for a customer to reach out to your business by texting a phone number they are familiar with, rather than having to use a different one for the text option.
How are records kept of the emails being sent and received?
This is an essential question to ask early on in the discovery process when exploring business text messaging service providers.
How often are your employees engaging in text message conversations with customers right now? Chances are you’re not able to answer that question. There isn’t a way for you to track the frequency of communication let alone what the communication exchanges actually are.
There are many business text message service providers that integrate with CRM’s or have the ability to archive all text communications. Rather than using a separate system to track communications, this will allow for a continued efficient workflow and minimal disruption for your teams while keeping customer communications in a centralized location.
Training, best practices, and use cases
In general, business text messaging is pretty easy. Look for service providers who are willing to take the time you need to ensure a smooth and seamless implementation. Business text messaging providers should have supporting materials in the form of best practices, practical examples, and how specific industries, teams, or businesses are using text to reach their customers and prospects and achieve their business goals.
The user experience should not be complicated or clunky. It should not require a user to undergo hours of training just to be able to use the service.
Additional features and capabilities to consider
The bottom line is that more businesses than ever before are adding text messaging to their communication toolbox. Choosing a service provider that stands out from the masses, that supports your goals as a business is important.
How it works
The TextBetter patented solution uses a 2-Way Email to SMS Gateway – a unique pairing process – to transmit text messages to and from your existing landline number(s). When an email is sent to a recipient’s mobile phone, we convert your email into a text message and deliver it, with your landline number listed as the sender. When someone replies, it converts their SMS into an email while delivering it right back to your inbox. And because you manage text conversations directly from your existing email client, there is nothing to download or install.
Ready to text enable landline numbers with your business? Call or text 1-800-322-1112.
TextBetter provides business texting solutions that make it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models, without having to download or install new software. Businesses of all sizes are served through three distinct product offerings; TextBetter Team, TextBetter Business, and TextBetter Enterprise. More information about the company and services can be found at www.textbetter.com.