The rise in technology has dramatically changed the way we communicate. A significant change in modern business today is the prevalence of mobile technology. People are busier and oftentimes don’t have or want to make time for a phone call. Texting is no longer just for our personal conversations; it’s become a powerful communication tool for law practices. If you’re not using a business text messaging service to text your clients yet, it’s time to really seriously consider it.
As texting has become the preferred form of communication, law firms across the country are discovering the significance of using business text messaging in their practices. While traditional forms of communication such as emails, physical letters and phone calls are still widely used and accepted, business text messaging is proving to be extremely effective and can be used throughout all areas of the law office. In order to respond to clients’ changing needs, attorneys and other office staff need to adapt.
Why should law firms use business text messaging?
Here are a few reasons why law firms can make the case that business text messaging helps their office run more efficiently.
- Both attorneys and clients can get questions answered quickly.
- Eliminate challenges that phone and email can present with timeliness.
- Communicate with multiple clients at the same time.
- Easily archive message history.
- Texts are read and responded to faster than email or a phone call; get a response faster.
- Communicate with clients from anywhere.
How are law firms using business text messaging?
Scheduling meetings typically involves a lot of back and forth phone calls or emails. Texting offers a streamlined and hassle-free way to reach clients to book and confirm appointments. Enable back office staff and paralegals with the ability to use a business text messaging service to conveniently schedule meetings and appointments while improving their productivity while doing so.
- New client consultations
If the practice is emailing and calling prospective clients as a way to follow up to a web form or phone call for a prospective client, add text in the mix as well. With text having a higher open and response rate, using a business text messaging service to receive texts inquiries and to respond to those with immediacy, demonstrates the excellence a new client can expect from your team in working with from your firm.
- Case updates
Text is perfect for clients who need a brief update to their case. You can provide a simple answer via text then schedule a phone call for another time if further discussion is necessary. This makes the most of both the attorney and clients time.
- Appointment reminders
Law firms are heavily calendar dependent for nearly every part of their day. Schedules tend to be driven by deadlines set by others. Using business text messaging to send appointment reminders to a client, another attorney or any other scheduled party helps avoid miscommunication and keeps everyone accountable. Text reminders have shown to significantly improve scheduling issues.
- Court date notifications
Use text to notify clients that a court date has been scheduled or changed. This is convenient for them as they can add it directly to their calendar.
- Documentation collection
Lawyers as well as their clients are busy, and neither wants to waste their time at a meeting without the proper documents. Improve efficiency and potentially avoid an unproductive meeting by using a business texting service to contact clients with specific reminders prior to appointments of what they need to bring. Business text messaging offers picture messaging capabilities allowing clients to send in photos from an accident or otherwise that may pertain to their case.
- Automated responses
Schedule out of the office replies and auto-responders based on designated time frames or key words. Clients can text “ADDRESS” or “HOURS” to help eliminate time consuming phone calls or emails that can be handled automatically.
Law firms have a responsibility to track all communications with clients, the courts and opposing counsel. Some of this data may be required to be kept electronically for several years. A business text messaging service will sync with your case management software allowing all communication to be archived according to the requirements.
How does it work?
For law firms to efficiently and effectively manage text communication with clients, a business grade text messaging service is needed. With our text services for businesses, law firms, attorneys and other employees can get their existing landline telephone number text enabled. We simply text enable your business phone number(s) and pair the phone number with your email address. Your email is just the tool that lets you send and receive text messages. Texting from your business number is as simple as sending an email and the receiver of your message, will get a text message, that is from your business phone number. When you receive a text message from a client, it will show up in your email, giving you a quick way to respond to the sender. Conversation threading is contained in each email. Best yet, all text conversations are searchable and archivable in your email which is easy to save to your case management system.
The bottom line is attorneys have a lot to do and never enough time to get it done. By utilizing business text messaging, it can help mitigate some of the challenges that may cause delays in case movement as well as strengthen client relationships.
TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.