Articles, Favorites

The Communication Conundrum Solved: Using a Texting Service for Business

There is a hierarchy among the most efficient ways to get somewhere. You can fly, you can drive, you can take a train – you could even walk.

The fact is: every second of everyday, someone, somewhere, is making this choice.

But why?

These choices happen so often and so fast, sometimes we don’t even realize we are making them. And yet, somehow, every choice is made with purpose.

Just ask yourself:

If you’re rushing to meet the newest addition to your family, would you walk or drive?

If you have an ailing loved one, will you take a boat or fly?

Well, there’s a hierarchy in communicating, too. And when it comes to consumers, experts agree, using a texting service for business puts you at the top of the totem pole.

‘The Communication Conundrum’

In 2018, you can communicate with someone in 100 different ways. From Snapchat to Facebook Messenger, from GChat to emails, texting, and more.

Much like your mode of transportation: how (and where) you communicate is a choice. So as a business owner, how do you choose?

Fortunately, the solution is simple. And to understand the equation, you don’t have to be good at math either. Just ask yourself:

Why send a letter to confirm an appointment, when you could send a quick text?

If I cancel at the last minute, should I email or text?

These questions are also, ironically, the answer to what I like to call ‘The Communication Conundrum’.

Which, when more simply put, begs the question: with so many modes of communication, as business owners, how do we choose how to best connect with our customers?

Well it depends.

If you are looking for speed, efficiency, and customer preference, you should be choosing a texting service for business.

Texting Service for Business

Customer Engagement is Better when using a Texting Service for Business

Customer engagement is quick, easy, and generally better when using a texting service for business. Here’s why:

  • Customers are much more likely to respond when you make it simple and top of mind.
  • Customers will appreciate one less number to remember: gone are the days of: “…call me at XXX or text me at XXX….”
  • Your texts are stored in a central location and therefore easy to reference: Your email inbox.
    • Companies like TextBetter™ pair your landline number with your email, making conversations with multiple customers easy to manage and impossible to miss.
  • Your email response to any text will always be sent back to your customer as a text.

From confirming appointments to refilling prescriptions, even when it comes to requesting feedback from a job candidate – these actions can be sent, read, and responded to in a matter of moments.

Customer engagement is at its best when you’re using a texting service for business.

Business Text Messaging is Personal and Preferred

As long as the United States Post Office has existed, spam has existed. From coupons and chain letters, to pages of junk mail and email blasts.

This type of contact is impersonal. It pervades in all forms of our communication – and frankly, can be confusing at times.

Most consumers would agree, it is almost impossible to tell the difference between a meaningful email and promotional spam.

Think of the stack of papers on your kitchen counter.

How many of those letters will be trashed without even opening the envelope?

Well, thanks to companies like TextBetter™ – it’s easy to separate yourself from the spammers.

TextBetter offers a texting service for business that is conversational and customized to each recipient. Messages are always sent out individually, creating a 1:1 conversation between you and the recipient that is private and easy to manage.

TextBetter Case Study with Jack the Dentist

Business Case:

Every Monday, Jack’s receptionist, Belle, is responsible for sending out patient appointment reminders. And while an important task, it can also be extremely time consuming. Last week she made over 50+ phone calls in one day!

Jack knows that an appointment reminder requires a personal touch – but Belle is also falling behind on her paperwork. There must be a better way!

In search of a more efficient – yet, equally effective solution – Jack contacted the team at TextBetter.

TextBetter Solution:

Thanks to TextBetter, Belle’s manual phone calls have been replaced with one click of a button.

Every Monday, she uploads a list of appointments into a single email template and hits send. In 15 minutes or less, each patient receives a personalized text messaged with their name, appointment time/date and office location.

As an added bonus, patients can simply reply to her text if they want to reschedule, cancel, or contact her directly. Belle receives each response real-time and can even reply/continue the conversation as needed – all over text!
—-

So, the next time you find yourself plagued by communication conundrum, think about using a texting service for business. If you’re looking for fast, efficient, and preferred by customers – it’s the perfect solution for you.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112.

Articles, Favorites

Texting Service For Business: A Sales Operations Perspective

As a sales operations professional, my goal is to maximize the effectiveness of a sales organization. It means I must be proactive in identifying areas of improvement, well-versed in implementing solutions, and proficient in using both technology and process to drive efficiency.  To be successful, the initiatives I implement must enable management to achieve their business goals while maintaining constant focus on the end customer. For these reasons and others, I have become particularly vocal about the benefits of using a texting service for business.

How is Business Text Messaging More Efficient than Email?

I get this question a lot, and the simple answer is that it’s not. Let me explain:

As any sales operations professional will tell you; when it comes to creating efficiencies, there is never a one-size-fits-all approach. In fact, the most successful solutions solve for a variety of business needs unique to an organization, it’s employees, and their end-customer or prospect.

So when thinking of efficiencies through the lens of our earlier question – instead of asking ourselves text or email, we need to be thinking about the uses cases, areas of opportunity, and as always, taking a blended – and streamlined – approach to communication.

By way of example, the below use case demonstrates how a local moving company leveraged a texting service for business to create capacity for their administrative team, drive efficiencies throughout the organization and enhance the overall customer journey — all the way from quote to cash.

Moving Company Uses TextBetter™ for Their Texting Service For Business

A 50-person moving company (“John’s Movers”) uses 3 logistics coordinators to answer phones, book appointments, and coordinate schedules for their movers in the field.  After limited office space prevented John from hiring a 4th coordinator during peak season, he called the team at TextBetter.

The Challenge? How can we get John’s team of logistic coordinators to work smarter and not harder? Here’s two examples of how the TextBetter team delivered.

Auto-Generated Text Message Reminders from Business to Consumer

  • Decreased ‘no show’ appointments;
  • Made it easier for customers to reply / reschedule appointments over text.
  • Since customer replies over text are received via email, logistics coordinators spend less time on the phone tracking down customers;
  • They also became more effective as having a documented conversation history to reference ultimately decreased human error.

Streamlined and Documented Employee Communication

  • Real-time communication made the staffing process easier and quicker; especially helpful when someone from the moving team is out with a last-minute flu or a family emergency.
  • Documented communication also created the additional visibility John didn’t know he needed. Once a mover texts ‘I’m running late’ or ‘customer no show’, the message is received by email.  This can be forwarded to the billing department.
  • Lastly, through enabling text you are also enabling better data – although this feature is not widely offered within the industry – the team at TextBetter can help you deploy a texting service that is received by email and automatically logged in CRM.

Ultimately, the use cases for business text messaging are as far reaching as they are meaningful. This is true as long as they cater to the people you are communicating with.

So what are the specific, tangible benefits of a texting service for business?

There are many.

First, and perhaps most importantly, customer engagement is enhanced and improved.  Response time is increased, interaction is efficient and personable; perception of your value offering is elevated.  As a result, customer loyalty is immeasurably strengthened, and referral activity proactive and permeating.  The result? B2C text messaging service that caters to your customers’ desired mode of communication without the sacrifice of lost information and process inefficiencies.

Second, business texting services eliminate the manual effort of transferring customer conversations via text messaging to CRM or email. Data entry and pertinent customer information is seamlessly integrated into existing email workflows as if it were through a single mode of transmission.

Lastly, using a business text messaging service creates a real-time communication environment. In this, customers are less inclined to call your help desk and more likely to have a better customer experience.  It also means that B2C texting services create measurable efficiencies for customer service reps by enabling them to multiple task – communicating both professionally and efficiently.

Have questions on TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112 so we can text enable your business phone number and set you up with our text to landline solution. Test drive TextBetter for 15 days.

Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.

Articles, Favorites

Texting Services For Business Could Be The Boost Your Company Needs

The Next Generation of Texting Services for Business

The digital landscape is ever-changing and as business professionals we are constantly searching for new and innovative ways to connect with our customers. In recent years the rise of instant-applications and mobile technologies have redefined the way in which we do business: it’s not what we say, but how we say it. And for 97% of Americans, what we say is generally communicated over text.

Texting Service for business

Introducing Business Texting

Instant, concise and low-cost, it’s easy to understand why any organization would want to tap into business text messaging. According to recent data, U.S. smartphone owners between the ages of 18 to 24 sent over 2,000 text messages per month and received just over 1,800 text messages on average.
And while the use of text messages may not surprise, I can tell you the level of engagement is shocking – did you know 98% of text messages are responded to within 10 minutes or less?

I’m starting to feel bad for email.

However, the benefits of texting services for business reach far beyond the popularity of the channel itself – in fact, when integrated correctly with pre-existing marketing efforts, the advantages of using texting services for business are further amplified. The result? Experts say enhanced customer experience, increased consumer retention and a stronger overall brand.

Integrating a Texting Service into your Marketing Plan

Business text messaging is a powerful (yet underutilized) way to engage or communicate with your customers. In fact, more and more we are seeing industry giants across multiple verticals seamless integrate texting services into their pre-existing marketing efforts; effectively creating what marketing pros refer to as an omni-channel, multi-device strategy.

In laymen’s terms an omni-channel, multi-device strategy boils down to customer experience – and more specifically, how to make your customers experience as seamless and positive as possible through each of the various channels (or devices) employed. It is characterized by providing your customer with real-time, personalized experiences just as they need them, and frankly, is a clear sign of the times.
So for any business trying to survive today’s digital boom, the natural next question is how?
From appointment reminders to recruiting efforts or even just a ‘soft touch’ – the TextBetter™ team has the solution for you. All you need to do is ask us how.

Call or text us today at 800-322-1112 so we can text enable your business phone number and set you up with our text to landline solution. Test drive TextBetter for 15 days.

Stephanie Knapp, Consultant with over 6 years of professional experience in process improvement, strategic planning, project management, and stakeholder relations.

Articles, Favorites

Text For Business: Enable My Landline Telephone Number

I remember the first time I received a text message from a client. It surprised me and then I realized how convenient it was for the client to text me if they were in a meeting or on a conference call and they couldn’t take my call. It surprised me even more to realize that my clients had been trying to text me for a while, but I wasn’t getting the messages because before February 2017, my business landline phone number was not text enabled.

We’re living and working in the age of convenience and speed. And usually speed equals convenience. Giving your customers, clients and business contacts the ease of confirming appointments, communicating quick messages, or sharing quick needed information is a convenience your contacts will appreciate.

Everyone has their mobile phone nearby or on their body. Did you know that 98% of people will answer a text message within 15 minutes? People can’t stand to leave a text message unread or unresponded to. And younger customers, clients and business contacts really don’t like to send and receive messages via email. They prefer text. Continue reading “Text For Business: Enable My Landline Telephone Number”

Articles, Favorites

Text Messaging Service Business – A Practical Guide

There are many text services available on the market. Text messaging for business is particularly challenging because there is no easy way to use a business landline telephone device to send and receive text messages. The phone on the desk doesn’t have a keypad or digital display that easily allows for text messaging use in the day to day operation of a business.

Some companies have tried using web based or desktop application for text messaging, some are using an application on their mobile phone, and some are using their personal cell phone numbers to send and receive text messages forwarding screen shots to email to save, but none of those options are as desirable by corporate America as TextBetter™.

Continue reading “Text Messaging Service Business – A Practical Guide”

Articles, Favorites

Employee Communication With Texting for Business

Landline texting is a great new concept for businesses.  In fact, using text messages to communicate with employees can ensure timely and efficient communication.

Landline texting user, landline text,Landline Texting,Text enable business lines,text enable landline telephone number,text enable landline telephone numbers,text enable my business phone number,text for business,Text Messaging for Business

Since launching TextBetter, I have talked with many small and medium businesses that have found employees are more responsive to text message communication.  The reason is that when they are no longer “at work” they often do not check email or receive email notifications on their smart phones.  Or if the employee is in a meeting or on a conference call, they may not see email messages.  Employees almost always see text messages and respond immediately.

Landline Texting

Here are some business-use text messaging facts:

  • 80% of the population age 24 and younger prefer to communicate via text.  But it’s not just young people.  70% of the population age 25 to 59 prefer to communicate via text.
  • 98% of text messages are responded to within 10 minutes or less

Tip:  Subscribe to TextBetter™ to enable landline texting on your existing business phone number.  Make it easy for everyone to know what phone number to reach you at – voice calls and text messages.

Business-based Texting Benefits

How are businesses communicating with employees via text messages?

  • Human Resource departments and Recruiters are using text to make an initial contact with prospective employees, to confirm interview times and to remind candidates about outstanding paperwork that needs to be completed.
  • Sales teams are using text to communicate with field sales staff
  • Supervisors are using text to ask employees if they want to work an extra shift or trade a shift with an employee.
  • Employees are using text to let their supervisor know if they are running late or will not be at work.

Downsides of Traditional Texting

The downside of using text messages to communicate with employees is that most systems don’t allow text message content to be stored for record keeping purposes.   With TextBetter™, all text messages are stored and archived in the company’s email system, ensuring that all messages are both searchable and retained just like emails are retained, according to the company’s policies.  In addition, with TextBetter™, the landline telephone number that is set up to send and receive text messages can be linked to a group email distro, allowing multiple people to see the incoming text messages and respond to them.

Tip:  Text enable your existing landline phone number to ensure your employees have this valuable tool for sending and receiving text messages using a system that stores messages and archives them to retrieve if needed in the future.  Main number for sales – Supervisors direct line for employees.

Make Your Business Communication More Efficient

More businesses than ever before are working to solve the problem of adding text messaging to their employee communication toolbox.  Text enabling your business landline (or each of you DID’s assigned to employees) helps provide one more avenue for timely and efficient communication.

Angela Garfinkel is the Chief Operating Officer for TextBetter™.