With 2019 behind us and 2020 underway, it is likely that as an organization you have already established goals for this new year or at least very close to it. Setting goals is obviously a necessary part of running a successful business. It is also important that the teams and individuals who support the business and its goals have the proper tools and resources necessary to facilitate achieving company objectives. One of the most effective tools today is the use of landline phone text messaging used as a medium to communicate with customers.
A LinkedIn Learning course compares trying to hit goals without the right resources to trying to run a marathon without shoes (see transcript). Who wants that? No one.
Sometimes there can be a hesitation with business leaders when it comes to incorporating text into processes. They think of the potential emoji’s and the LOL’s that their team may send to clients and not having visibility into the type of communication being sent. While the actual process between personal and business texting isn’t wildly different, there are some elements that are, which is great and helps address the skepticism.
Let’s take a look at the differences between personal and business texting as it stands today.
Continuity is important
Customers want a seamless experience and to have hassle-free interactions when it comes to your business. They want to communicate with you the way that they would like to. Phone calls aren’t always an option when your customers are available.
Landline phone text messaging provides the continuity customers appreciate and expect. The benefit to your business is that customers can use the same number that they are accustomed to calling. If it’s a general 800 number, a department-specific number or direct contact with a team member, customers text the same number that they call. Pretty easy, right?
How often do employees leave your company, voluntarily or otherwise? How often do territories change or accounts reassigned to different team members? Should employees use text as a medium to communicate with customers, it’s likely the exchanges are not being logged or entered into the CRM or otherwise. This causes heartburn for the new account representative as they don’t have insight into prior interactions. From the top, how is there any visibility into discussions employees are having with customers? Are there potential compliance violations that need to be addressed regarding the type of communication being exchanged?
Unlike personal text messages, a landline phone text messaging service ensures that messages both sent and received are archived in your CRM or other client-specific databases. This is an essential process for all businesses to implement to maintain a high level of customer satisfaction.
Customers use text; businesses use emails
It’s highly likely that there are established processes and workflows that each employee uses within your business. If they are a tenured employee, they’ve found what works for them as they move through their various responsibilities throughout the day. The goal isn’t to disrupt or distract from that process by adding landline phone text messaging as an option to communicate with customers — it’s to complement and provide another method to communicate effectively.
Email is used as the medium to deliver responses to text messages from customers. This provides zero disruption from current workflows as it funnels directly into the respective email box for the user. How does this work? Great question.
TextBetter’s patented technology uses an Email to SMS Gateway – and unique pairing process – to convert your emails into text messages. This means, when you send an email to a recipient’s mobile phone, your message is delivered as a text message and your landline number is shown as the sender.
In fact, our SMS Gateway works both ways (by also converting text messages into emails).
So, when someone replies (or sends a text to your landline number), their message will arrive as an email in your inbox. To text back, simply reply!
No unique landline number? No problem. TextBetter can provide you with enough dedicated telephone numbers to get your entire organization texting in a day. Our support team will work with you to ensure everything down to the area-code fits your needs.
TextBetter will work with any 11-digit telephone number, including toll-free & VoIP numbers. And unlike our competitors, we’ll never take ownership or port your numbers.
Ready to start incorporating landline phone text messaging into your business process? It’s easy to get started! User set-up is completed in minutes, with just these 4 simple steps.
1. Pick Your Plan
Whether you’re a team of 5 or a company of 5,000 – we have a plan that’s right for you. Our plans are flexible, affordable and designed to give you everything you need (and none of the stuff you don’t).
2. Send Us Your User Info
Next, send us an email with the name, email address & landline number for each user, so we can get started on a free trial. Did we mention it takes less than a day?
3.Verify Your Number
Once we’ve called you on your landline and authenticated your telephone number, we’ll text-enable each user by pairing their landline number with their email account. The entire pairing process takes just a few minutes, without any downloads, applications or new software to install.
4. Start Texting
And once you get an email confirming that set-up is complete, you’re ready for step 4, which is simply to start texting.
Make sure your business has shoes, they’re laced up and ready to run the marathon. 2020 will be a great year with the right resources to accomplish company objectives.
Have questions for us? Get in touch with our experts. Call us at 800-322-1112 or send us an email at [email protected]
TextBetter provides business texting solutions that makes it easy for businesses to send and receive text messages using their landline number(s). The cloud-based service effortlessly integrates into existing business models, without having to download or install new software. Businesses of all sizes are served through three distinct product offerings; TextBetter, TextBetter Business, TextBetter Enterprise. More information about the company and services can be found at www.textbetter.com.