If you get a little squeamish at the thought of sending business text messages to potential candidates, take some Pepto because times have changed. Texting candidates is one of the most efficient and effective means of communicating, not to mention preferred, with job seekers today.
Why use text?
Business text messaging is proven to work engaging candidates, especially in a thriving job market. With more job openings than there are candidates, recruiters have a very tough job. The highly competitive job market demands recruiters to seek innovative ways to attract and secure talent faster than your competition. If you want to hire the best, most qualified applicants, engage them and keep them interested in having conversations with you through text messaging.
Benefits of using text
The benefits of using business text messaging in recruiting are substantial. Some of them are: Reduce time to fill
- Increase time to hire
- Communication sent by text is actually seen and read by the candidate
- Messages are personal which helps build relationships with candidates
- Texting is easy and flexible
- Increases recruiter productivity
- Candidate pipelines are built for future opportunities
- Text is discrete and can be responded to at the convenience of the candidate
- Increases candidate engagement
Business text messaging is certainly proving to be the preferred choice for both candidates and recruiters as it helps streamline the entire recruitment process. In some cases, HR departments are using text in place of or in addition to traditional pre-screening interviews.
Increased efficiency and productivity
Using text to communicate with candidates isn’t a new idea. In fact, recruiters have done this but have used their personal device for text communication. In the last several years companies that provide business text messaging solutions have emerged due to the demand and success that text messaging brings to organizations that use it.
Text can be used throughout the entire candidate lifecycle. From initial lead engagement, receiving applications, prescreening, scheduling and even onboarding.
Text as a screening tool
Replace or supplement the traditional phone screening. The advantage to using business text messaging is that you can facilitate many conversations, or screens at the same time. Use text as an option to dial in on the applicant if they meet the desired qualifications according to their application or resume. If they pass the text screening, they move on to the next step just like a traditional phone screen. Using text allows the recruiting organization to move many more candidates quickly through the process therefore increasing productivity and eliminating those that are unqualified. In turn, candidates appreciate the efficiency and different approach to screening as well.
Reduce time to hire
Through the use of business text messaging, efficiencies are gained throughout the entire recruiting process. The ability to communicate with candidates from the start with text, move them through the funnel and fill positions quickly with the right candidates reduces overall time to hire.
According to CTIA, 89% of the population has their phone within arm’s reach. Candidates are responsive to texts, given the fact that text messages have a 97% open rate.
Text for scheduling
When there is a candidate identified as being qualified, it’s important to connect with them immediately. The challenge is that calling usually results in a voicemail and a fun game of phone tag after. Using text to coordinate in person or phone interviews eliminates the hassles that come along with scheduling for both the recruiter and candidate. Use text to also confirm or reschedule appointments as needed.
Imagine a day where improved time to hire is a reality by modifying a few processes. Just by streamlining a few steps in the recruitment process, that can be a reality. As recruiter productivity increases, time to hire decreases and your job becomes easier. There are so many steps in the full recruitment process which means a lot of time spent on tedious tasks. Adding a business text messaging service into the daily process helps laborious processes become exponentially more dynamic. Business text messaging technology offers a variety of features like auto responders to address the issues plaguing recruiter and staffing productivity.
While these are just a few ways recruiters use business text messaging to improve productivity, there are dozens more. Check back regularly to learn more about text messaging in recruiting.
Interested in learning more? Call or text 800-322-1112 to speak with a TextBetter team member right away.
TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service seamlessly integrates with your business, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: Teams, Business or Enterprise.