Articles

A Business Texting Solution Using Email as the Vehicle

With so many business texting solutions in the marketplace, it can seem like a daunting task to figure out which service is right for you. If you are like most medium to large companies, then you are using Microsoft Outlook as your email platform for communicating with employees, customers, vendors, client and prospects.

Since you are using email so much during your day, wouldn’t it make sense to choose a business texting solution that is integrated with it? TextBetter was built to work with email clients such as Outlook, Google and other most-used email clients. Here’s how Continue reading “A Business Texting Solution Using Email as the Vehicle”

Articles

Why Enable Text Messaging For Your Business 800 Number

If you are reading this, chances are that your company is using a toll free or 800 number. Businesses use a toll-free number instead of a local phone number for a variety of reasons.

Common benefits include:

  • Gives company a national presence.
  • Makes it easy and free for customers to call the company.
  • Number can be easier to remember, especially in larger areas that have more than one area code, such as Los Angeles, New York City, or Phoenix.
  • Makes the company appear larger and more professional.
  • Used for brand awareness such as companies like 1-800-FLOWERS.

As we can see, a company’s 800 number can be very important. Now what about texting? In previous articles we have talked about why every business should use texting as a tool. Let’s dive into why specifically a company should enable text messaging for their existing business toll free number instead of setting up a new number just for texting.

 text messaging for business why enable text messages for your business 800 number

Continue reading “Why Enable Text Messaging For Your Business 800 Number”

Articles

Top 6 Best Practices – Landline Texting for Business

First, here is a little background.  Businesses are increasingly using texting to communicate with current customer and prospects.  One of the primary ways that businesses send and receive text messages is by enabling their landline to send and receive text messages.  In short it’s called landline texting for business.   Yes, you can text to landlines!

With the surge of increased usage in using landline texting for business purposes, it is important to know how to most effectively use texting for a business. Here are my top 6 best practices and a few other tips when utilizing texting for business.

1 – Personalization

Nothing is worse than getting a text message from a company that totally looks like spam since it is not personalized at all.  Whether you are using an SMS platform for mass SMS marketing or something built more for 1-on-1 conversation, such as landline texting, the time should be taken to create well thought out messages that can be personalized. Continue reading “Top 6 Best Practices – Landline Texting for Business”

Articles

Why Use Texting in Your Telemarketing Services Campaign

In the beginning, there were phone calls. Then there were call centers to handle those phone calls. More recently, businesses found that customers and prospects prefer to communicate with businesses through different channels, other than a phone call. Call centers now became contact centers and the single channel strategy was replaced by multichannel. First came email, followed by chat, social media and more recently, video calls. So what is missing with this strategy? Texting.

According to the CITA, over 6 billion text are sent every day and Americans text twice as much as they call, on average.

Man on Phone

Obviously if most people prefer a text to a phone call, then we as businesses need to figure out how to effectively use this medium to communicate with our customers and prospects as part of our telemarketing services strategy. Here are a few ideas on how to incorporate text into your overall telemarketing services program. Continue reading “Why Use Texting in Your Telemarketing Services Campaign”

Events

TextBetter will be exhibiting at the NAEA National Conference in Las Vegas

NAEA - National Association of Enrolled Agents Logo

See you at NAEA! Come to our booth and get an extended Free-Trial!

TextBetter will be there to share our innovative product with accountants and accounting firms across the country. We will share war stories – how to reach your client in one call. Will you be in attendance? Stop by our booth and check out how TextBetter can help you enter 2017 and begin communicating by text with your clients!

The National Association of Enrolled Agents (NAEA) will be hosting their National Conference in Las Vegas from July 31 – August 3, 2017. From their website, this conference:

“is the premier tax representation conference. Over six hundred tax practitioners from across the country attend to earn National Tax Practice Institute (NTPI®) continuing education credits and NTPI Fellowship status, to get the most recent updates on taxpayer representation and tax preparation issues, to network with their peers, and to discover innovative products and services that can help them manage their businesses.”

Use Cases

Is texting dead?

I found an article the other day titled “How Text Messages Are Being Killed and Replaced” that was written in December 2014. In the article, it was concluded that since

  1. Text messaging is a 20+ year old technology (so now it is REALLY old technology),
  2. Has character limitations (160 characters per message) and
  3. You can’t send special characters such as emojis,

that other applications will replace it such as Facebook Messenger, Snapchat and many others. Continue reading “Is texting dead?”

Use Cases

Use Case: Dentist Office

Dr Perez Family Dentistry LogoDr Eric Perez, DDS purchased his own practice in Napa, California in 2010. He has 7 employees on staff including 2 receptionist that greet patients, set and confirm appointments, collect payments, work with insurance companies and keep the office running smoothly. Up until a few months ago, all communication was done with patients through phone calls and email.

Dr Perez has always known that texting was a great way to communicate with patients but the few times that he tried using a texting application, the application would be unreliable and not work as expected and quickly the front office would stop using it. It became more of a hassle than a help. Continue reading “Use Case: Dentist Office”

Articles

18 Stats That Show Why Businesses Need To Text

Business Texting StatAre you using texting in your business as part of your communications strategy with both customers and employees? If you aren’t, why not? Both customers and employees want to communicate more through texting. Remember, it isn’t 2005 any more. Check out these amazing stats to see why texting has become so popular.

• 97% of all text messages are opened in less than 15 minutes

• Less than 1% of all text messages are spam.

• 30% of consumers interact with a brand through text messages Continue reading “18 Stats That Show Why Businesses Need To Text”