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6 Best Practices for Business Text Messaging

Business text messaging is quickly becoming one of the most cost-effective and efficient tools for communicating with buyers. With incredibly high open rates compared to email, it’s not a surprise that more and more organizations are integrating business text messaging in their outreach and communication strategies.

Business text messaging should be strategic. It needs to be thoughtful, well-executed and provide value to today’s savvy buyers in order to stand out from bombardment of communications they receive each and every day from your competitors.

Below is a list of proven best practices to help guide your business text messaging communication strategy and generate better results.

1. Be personal

How many times have you received a message from a business that you thought was spam because it wasn’t personalized? Whether you’re using a business text messaging service for one on one texting or using it for multiple people, the messages should be well thought out and personalized.

One of the easiest ways to start personalizing a text or SMS message is to use the customer’s name. To take it to the next level, use your business text messaging service to send text messages that are customized for the individual, such as talking about products or services the customer has purchased. For example, sending a text a few days or a week after the customer has purchased a specific product and asking them specifically how the product is working out for them. Ask for feedback on the product or provide a few tips on how to best take advantage of the product.

2. Be responsive

Texting is one of, if not the most, immediate forms of digital communication. When using a business text messaging service, responsiveness is something to highly consider. By text enabling your business number, you are committing to another way of communication, both sending and receiving. Make sure there are clear guidelines in place for your teams, so buyers are receiving a response or exchange from you in a timely manner.

Business Text Messaging

3. Be relevant

A great customer experience helps demonstrate what kind of interaction to expect from your business and helps set a standard. What phone number are you sending the text from? Is it recognizable, such as your business landline or main business phone number? Are you using common language? Are your messages so long that no one will want to read them? Keep the messages short and make every text worthwhile.

Consider this: If you are sending appointment reminders through business text messaging, put the date, time and address of the appointment. Your customer should be able to just click on the details of the message and create a calendar item without having to type anything. This helps create a great customer experience!

4. Use common language

Leave the LOL’s, BRB’s and emojis to your exchanges outside of your business interactions. When using a business text messaging service, be conscious of the language you choose and cognizant of the company you represent. Be articulate in the delivery of your messaging.

5. Text within business hours

Be courteous and conscientious of your buyers. Take time zones into consideration and be aware of  common business hours. It can be counterproductive and annoying to text outside of your optimal hours. The last thing you want to do is wake one of your customers up with a text or interrupt them while they are binge watching their favorite Netflix show after they have put their kids to bed at the end of a long day.

6. Be aware of security concerns

It’s important to keep in mind that text messages are not secure, even through landline texting. If part of your interaction with your customer is to take a credit card number or other Personal Identifiable Information, PII, then you should consider receiving that information in a different method, such as through a secure online web form. DO NOT ask for credit card information through texting.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Enterprise sales teams win with business text messaging

The struggle is real. Each and every day, businesses just like yours wrestle with finding the best methods to connect with prospects and customers. We all know that these connections and discussions are essential for the continued success and growth of any business or organization. In today’s competitive landscape, it’s crucial and an absolute must to set your company apart from competition and equip your sales team with the right tools to succeed. The most successful enterprise sales organizations leverage the strength and effectiveness of a business text messaging service to connect with buyers.

The upside of using a business text messaging service

Integrating a business text messaging service into the sales process offers enormous opportunity for sales teams. Not only is texting more efficient than email, it is delivered quickly and is often open and read immediately. With text being so embedded into our personal lives, there is a natural tendency to read and respond quickly. Combining a business text messaging service in the communication mix provides sales teams ability to deliver highly applicable messages, at the right time and exactly when it’s needed.

Reps can use text to help further facilitate the momentum they’ve gained with a lead. Using a business text messaging service also helps provide the opportunity to establish an open channel of communication both ways. Often times it allows the sales rep to gain further access to the organization’s decision-making process when they quickly check in with a prospect.

A business text messaging service just makes sense for your sales team

Texting is fast, efficient and it’s effective. Text messages provide a convenient way to send appointment reminders, updates, and other notifications to customers. It’s also a simple way to show that you’re on top of their business. Using a business text messaging service lets you combine the benefits of real-time communications and helps to increase urgency and conversions.

Business Text Messaging

Is your enterprise sales team already texting?

Chances are some if not many of your teams are already texting their clients and prospects today without you knowing. Using your personal cell phone number comes with risks that could be highly detrimental to your business. By using a business text messaging service, you can eliminate these concerns, while still benefiting from the ease and speed of text.

Archiving is a benefit of business text messaging

If your teams are currently using their personal devices to text message buyers, you’re most likely not archiving those conversations to your CRM. Think about territory changes or if that sales rep leaves your organization? They take all of that information with them. It is imperative to keep a record of all conversation history for each account and their respective contacts. TextBetter automatically archives your text conversations and stores them in your email.

How TextBetter™ Works

TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. Simple, right? And when it comes to sending picture messages, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business.

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business.

Have questions on how TextBetter can make a business text messaging service work for your company? Call or text us today at 800-322-1112.

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Why Implement Texting Service for Business Sales Teams

You can’t argue with the trends. Customers preferences for engaging virtually are growing, texting is included in this. Your customers and prospects also prefer to have options in the way they interact and communicate with you and your business. They expect to be able to engage with you the way that they desire, not necessarily how you’d prefer. If your company has a phone number chances are many of your customers are likely texting you already, but you just didn’t know it. What have you missed out on? If you’re not currently using a texting service for business in your sales process right now, here’s why you need to implement one.

Communicate faster and more effectively by using a texting service for business

Sales teams have relied on phone calls and email to interact with prospects and customers for years. Phone calls are often seen as interruptive and aggravating while emails are slow and often ignored. Customer preferences and expectations are changing, including the channels they use. Sales teams must adopt a multi-channel approach to keep pace. This includes implementing a texting service for business for your company.

Texting Service for Business

Build a stronger connection with more conversation by using a texting service for business

A conversation by nature is back and forth dialogue, right? When texting the buyer, the fact that it’s held on their mobile device is huge. They ask, you answer; you ask, they answer. Text enables you to develop camaraderie and familiarity with your prospects. The more casual and conversational tone of text messages makes it much easier to build relationships. How easy is it to ask for a 5-10-minute phone call when engaged in a conversation by text? It’s likely a buyer would jump on a phone call should the need for further clarification or discussion arise.

Accelerate the sales cycle by using a texting service for business

Integrating a texting service for business will help eliminate phone tag and enable you to stay on top of prospects and customers which increases productivity. Use text to schedule product demonstrations, confirm attendance to appointments or send a reminder for renewal. Saving time waiting on buyers to respond and speeding up time close deals is what to expect when using text. Afterall, time is money.

It’s easy to use and uncomplicated to implement a texting service for business into to your workflow

We all know how to text. People are already doing it and prefer to do so. Your sales teams would appreciate the ability to have an additional method to reach their buyers. It’s easy. Each team member will have their existing line text-enabled. All text communications are searchable as 100% of all employee/customer text conversations are archived and can be stored in your CRM. Use a texting service for business for 1 team member or 10,000…it’s scalable to your business needs.

Implementing a texting service for business is key to stay relevant and evolve with customer preferences. Using text messaging as part of your outreach strategy not only personalizes the sales process but also champions your company as personal, easy to work with, and exceedingly responsive.

About us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Best Landline Texting Service for any size Business

By now, I bet you’re sold on the fact that texting is changing the way businesses communicate with their customers. You’ve done your research and are considering text messaging solutions for business. You already understand the limitless benefits and power of incorporating texting into your process. But now what?

Choosing the right text messaging solution for business provider likely seems overwhelming given the number of vendors in the mix today. I’m sure today you did a search and there were several paid ads that perhaps were interesting enough to look at. I get it. It’s hard to know which is the best. Here are a handful of considerations when making a decision of text messaging solutions for business.

What Matters Most

Experience

Before committing to a solution provider, it’s crucial that you check that they have sufficient knowledge and experience. Consider how long they’ve been in operation and what type of clients they work with. It’s also helpful to ask how those clients use the services as you can learn a lot from this and learn where opportunities may be for you to integrate.

Ease of use

Who wants to learn another complicated piece of technology? Think of how this piece could impact your team. If it isn’t intuitive, this could detract from their day to day work. It may be wise to consider a provider that will allow you to try their messaging solution and ensure their platform is one you can use with ease before you make the financial investment and time commitment. In the long run, this step could save you time and valuable resources. With TextBetter™, our landline texting service offers a free trial to give you an opportunity to test it out before you buy.

Landline Texting Service

Think about future growth

Perhaps initially you’re considering just starting with a few hundred messages a month while you’re integrating SMS into your process. Thinking down the road, you’ll want to select a text messaging solution for business that will accommodate anticipated future needs. By selecting a provider that supports the desired growth now, this will eliminate the need to change providers as you desire to increase usage across your business.

Integrations

Opt for a platform that can be easily integrated with your existing CRM or desired infrastructure. Integrations can help establish more automated workflows which can help reduce overall operating costs. Our landline texting service with your CRM system to help drive employee productivity and engagement to a higher level while giving customers a first-class experience.

Cloud-based

Text messaging solutions for business should work seamlessly with your existing telephone system and carrier without any hardware or software to install. Choose a company where no changes will be made to your telephone system or carrier. Some providers have the ability to have your telephone number(s) text enabled quickly…in some cases, you can be sending/receiving text messages in less than 30 minutes right from your existing email account. Our landline text service lets you send and receive text messages using your own email account. With our landline texting service, there is no software to configure or install.

Service and support

A reputable landline texting service provider will have a team that will offer support when it is needed most. In your vetting process, choose a company that won’t make you feel that you’ll need to be the solution expert overnight.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

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Credit Union Text Messaging Solutions

Credit Unions exist to serve their members — and provide the members the experience they seek. If retailers, pharmacies, banks, and many other industries are already enabling their customers to engage via text messaging, then why should credit unions lag behind?

Traditionally, credit unions have communicated with members by phone or email. This process can make it difficult to quickly obtain member information, which inevitably delays the process to approve loan applications, and impedes other critical daily operations. Why not provide members with their preferred way to communicate? Text Messaging Solutions for credit unions is a way to meet member demands, by providing an additional way to communicate. With 95% of text messages read and responded to within 15 minutes or less, it’s clear to see why business text messaging is a powerful way to engage with members.

Two-way text messaging is a powerful addition to any credit union’s list of contact methods — and a necessary one, considering texting’s role as a primary point of business communications.

Text Messaging Solutions

The Benefits of Text Messaging Solutions for Credit Unions

Texting is not the newest or most cutting-edge form of communication; however, it is extremely convenient and effective. When considering credit union members, many don’t have the time or would prefer not to engage in a full phone conversation to ask a simple question. By leveraging text messaging solutions for credit unions, teams are empowered to provide members with actionable information in a more engaging and meaningful way while communicating in a manner that is preferred.

Member Satisfaction Elevated

Your members may already be trying to text you via your landline. The bad news of this is, you’re missing out on opportunities. In the digital age, members are seeking ways to interact via their phones, whether that be through social media or text messaging. Gartner, a leading research and advisory company, shared that by 2020, 85 percent of all business interactions will take place without human interaction. Waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction today. Customers also want interactions to be on their time and waiting for return phone calls just doesn’t fit into this. By opening another line of communication with members, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for credit unions. Why not start now?

Boost Engagement

Member engagement is quick, easy, and generally better when using a business texting service. Credit union members are much more likely to respond when you make it simple and top of mind. Providing members with the additional method to engage and communicate via text adds a touch of personalization.

Preserve Text Conversations

When sending information out to members, requesting information from them, or even communication with internal employees, it is important to keep a record of conversation history. It’s also imperative to note that not all text messaging solutions for credit unions are the same. To get the most out of your investment, choose a solution that automatically archives your text conversations and stores them in your email. This way the information can be accessed anytime as needed.

Real Time Reports

When choosing text messaging solutions for credit unions, it’s ideal to select a tool that provides you the ability to keep track of conversations between internal employees and your members by simply running a report. Having access to these reports helps branch managers stay ‘in the know’ and gives you the confidence that your credit union is using every tool to its advantage.

Using Text Messaging in Your Credit Union

How a credit union utilizes text messaging is as important as the decision to use it. The most important point to remember is that text messaging goes two ways — both back and forth.

Loan application hassles solved

How many times have you started the loan application process, discovered you needed more information, and then had to play phone tag over hours or days before you could get that piece of information, then finally complete processing the application? It’s an expensive headache that that plagues credit unions today. Luckily, this can be solved by investing in a text messaging solution. Enabling loan officers with an alternate and preferred communication method for members while efficiently obtaining information needed to complete the loan process is a substantial game changer. How great would it be to open more accounts and process more loans, by simply using text messaging solutions for credit unions?

Enhanced Customer Service and Support

With customer service being a primary focus of most credit unions today, the advantages of texting are obvious and substantial. A credit union that allows its members to engage in an ongoing, threaded text conversation certainly opens the door to higher member satisfaction. With that being said, the same member representative who answers the phone can just as easily reply to a text via their computer. Members who might be hesitant to call with questions can now send a quick text, receive an answer, and decide whether and how to continue engaging.

Consider integrating text messaging as part of your process. Whether it’s to provide general member service and support, answer questions about products or asking for and providing information needed to complete a loan.

Ready to get started? It’s easy. TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. No downloads or software installs either. Simple, right?

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112

Other Articles You Might Find Interesting:

Using a Texting Service for Business: Top 5 Benefits of Landline Texting

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Using a Texting Service for Business: A Spotlight on Appointment Reminders

Customer satisfaction can be greatly enhanced by how you communicate with your customers. Customers today are constantly on the go and their attention spans are short.

Using a texting service for business enables you to cater to customers how they want to be communicated with. It’s especially ideal for industries that send out appointment reminders.

With business text messaging, your ability to send appointment reminders is simple and easy, so you get added efficiencies. Your customer gets the text sent directly to their phone’s home screen. So, the customer wins too by receiving quick and easy communication.

Let’s take a look at how TextBetter makes texting for business simple for appointment reminders.

HomeFix Case Study: how they use business text messaging for appointment reminders

HomeFix, a home maintenance company, has been in business for 60 years. While they’re well established in their community, they’re anything but old school. That’s because HomeFix uses TextBetter to send appointment reminders and communicate with their customers.

HomeFix provides premier service from roofing to plumbing to satisfy the diverse needs of their customers. The way they communicate with their customers matches that commitment to service.

By using a texting service for business, HomeFix is able to provide regular updates to enable customers to go about their lives instead of waiting for their service technician. In the morning, the customer receives a text message. It says, “Your HomeFix technician will arrive between 2 and 4 p.m. We look forward to serving you.”As lunchtime approaches, the customer receives another text message. This time it has a more specific timeframe. “Your HomeFix technician will arrive at 3:30 p.m. We’ll see you then!”

The customer now knows what time to leave work to use as little vacation hours as possible for the service call. The customer also didn’t have to leave a meeting to take the call confirming the service time. The customer reads the text message on his own time, thanks to texting service for business.

At 3, the customer receives one more text message about the appointment. This time, it’s accompanied by a headshot.

“Your service technician, Alan, is on his way. Alan looks forward to meeting you in person, but in the meantime, here’s a photo so you can get familiar.”

HomeFix has made the service call seem friendlier and more focused on the customer. Alan is able to fix the leaking roof that day, and thanks the customer for choosing HomeFix.

Texting Service for Business

Dentistry for Tots Case Study: how they use business text messaging for appointment reminders

Many of our customers are medical practices, who are able to keep their office on schedule by texting appointment reminders to patients. Let’s see how another business uses texting service for business to enhance their relationship with the customer.

Meet pediatric dental office Dentistry for Tots. No parent wants to face a toothache with a little one, but when they do, Dentistry for Tots is there to help.

The practice thrives on making children comfortable with colorful sunglasses and toys to make the experience more fun. A television in the treatment room distracts from what the dentist is doing.

With this technology in the office, Dentistry for Tots likes to carry that patient experience throughout the process.

Texting service for business makes it possible for parents to receive information about their child’s appointment.

One week prior to their scheduled appointment, the patient receives a message reminding them the date and time for their appointment. The text includes information about how to easily reschedule if needed.

Parents enjoy this reminder one week out because it gives them time to plan around the appointment.

The day before, the parent gets another message about the appointment. It includes all the important information, but this message also includes a photo. It’s Dentistry for Tots’ toy chest.

The child can now get excited about their experience because they can look forward to the treasure chest at the end. But the child still has some anxiety and concerns about what to expect.

The parent explains to the child that they know what the office is like because they’ve been there. The child shares that they are anxious there might be different tools or drills in other rooms.

The parent knows this is an opportunity to reach out to Dentistry for Tots to request the same exam room as last year. “Please put Timmy in exam room 2. That’s where we were last year, and it would make him very comfortable.”

The dental office receives the message in the form of an email to the mailbox the front desk regularly monitors. They respond with, “Certainly, anything to make your visit comfortable.” The parent receives that message as a text and gets to tell Timmy the good news.

Texting service for business improves relationships

Those are just two examples of ways texting service for business can enhance and improve your customer relationships. It all comes down to meeting the customer where they are at and enabling communication to meet their needs.

TextBetter makes it simple for businesses to cater to these needs. To learn more, call or text us at 800-322-1112.

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Using a Texting Service for Business: Benefits of MMS Messaging with Customers

They say a picture is worth a thousand words, but how easy do you make it for your customers to share photos with your business?  If email is your only avenue for photo sharing, it’s probably time to evaluate a texting service for business.  Business text messaging is quick, easy and more importantly, preferred by customers.

Texting Service for Business

That’s why TextBetterTM offers a business text messaging service that makes it easy to send and receive text messages from your landline number. With TextBetter, you can also enable MMS (multimedia messaging service) to make sharing photos between you and your customers a breeze.  

How it works

TextBetter uses your email account to transmit text messages to & from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email.  Simple, right?

And when it comes to picture messaging, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business. And while there are many ways in which your business can benefit from sending and receiving picture messages, we’ve outlined a few of our favorites here.

Benefits of MMS Messaging with Customers

Warranties and repair

If you sell products that include a warranty, picture messaging makes it simple for customers to prove a defect. Your texting service for business means customers can text your business landline. You then receive that message as an email with the photo included.

Your customer service team can collaborate to respond to the request, and the conversation thread can be uploaded to the customer account record in CRM. This advanced record-keeping makes texting service for business an ideal solution.

MMS is also great for service industries that provide repairs, quotes, and damage assessments.

If you’re an auto repair shop, customers can send a photo of their vehicle and receive a quote from your business. They don’t need to make an appointment (which is convenient), and you have the flexibility to respond when business is light.

If your business is household repair, using a texting service for business can also make you more efficient. Customers can send a photo of their leaky faucet, for example, and you can arrive at the job with the appropriate tools already in hand.

Business text messaging is also great for insurance companies or insurance agents. Insurance professionals can now assess flooded basements or vehicle repairs from photos to advise their clients on next steps.

Promotions

Not only will your customer service team love the benefits of texting service for business, but so will your marketing and sales team.

Running an outstanding holiday sale and want to grab the attention of your most loyal customers? Send a picture message to your contact list with a stunning graphic showcasing the sale and your product.

Seeing your product or service in action can help customers feel compelled to buy. Texting also tends to have higher read rates than email, meaning your ROI on marketing initiatives can be much higher.

Office location

When you move office locations or rebrand, MMS is a great way to familiarize your clients with your new look. Send a photo of the outside of your office along with an appointment reminder to help customers navigate to you.

This can help keep your office appointments on time as customers won’t be driving circles around your location trying to find it. It also provides greater satisfaction for customers because they’ll be more confident in how to find you.

If your office location hasn’t moved but you’ve heard it’s hard to find, texting service for business can help here too. Send the image of a map with other local landmarks indicated to help customers use what they know to find you.

Doctor’s office diagnosis

If you operate a doctor’s office or other patient care center, a picture message can be especially helpful in providing patients with peace of mind. Patients can send a photo of a rash, for example, to determine what medical attention, if any, is required.

Additionally, images can help doctors provide care instructions for less serious injuries, like a scrape; allowing them to provide patient care outside of office hours and in-person appointments.

Interested in using a texting service for business?  You should be. By incorporating picture messaging into your customer service program, you’ll increase efficiency and customer satisfaction. So, if you have questions on how TextBetter can make business text messaging work for you, call or text us today at 800-322-1112.

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Using a Texting Service for Business: Top 5 Benefits of Landline Texting

Convenience drives our everyday lives. Consumers want immediacy and the ability to multitask when interacting with businesses. To meet this demand, you need a texting service for business.

Imagine being able to quickly zip off a text in the grocery store when you think about that pediatrician appointment you need to make. Stand in line at the pharmacy and ask your insurance agent about adding another driver to your policy. Check in with your pet’s veterinarian while waiting for your friend at happy hour.

Texting Service for Business

Providing this convenience to your customers can make you the company of choice and help you reach your target audience. And the best part is, you don’t even need to memorize an additional business phone number. You can enable your business landline to receive messages from your customers.

There are many benefits to using business text messaging. These benefits range from customer satisfaction to analytics on your customer interactions. Here are the top five reasons you should add texting service for business via your landline.

1. Separate business and personal texts 
If you’re an avid texter that carries on multiple conversations with family and friends all at once, you’ve likely mistakenly sent a text to the wrong person. Now imagine if that was your client that got your message you intended to send to your mom.

Using your personal cell phone number for business text messaging comes with risks that could be highly detrimental to your business. Enabling texting service for business using your business landline can eliminate these concerns but still keep your work mobile.

Your landline connects to your email, so you can still view messages on the go. Just hit reply or type the mobile number in the “to” field and your email message gets sent as a text.

2. Increase customer satisfaction through business text messaging
Like it or not, your customers may already be trying to text you via your landline. The bad news of this is, you’re missing out on customer opportunities and perhaps even ostracizing your customers.

In the digital age, customers are seeking ways to interact via their phones, whether that be through social media or text messaging.

“By 2020, 85 percent of all business interactions will take place without human interaction.” – Gartner, a leading research and advisory company

But waiting until 2020 to implement a stronger digital presence and texting service for business could affect your customer satisfaction now. Customers also want interactions to be in their timing and waiting for return phone calls doesn’t fit into this.

By opening another line of communication with your clients, you’re also more likely to hear about complaints and be able to resolve them. In the world of online reviews and social media, this is great news for businesses.

3. Business text messaging offers better analytics
A customer might engage with the business owner via his or her personal cell phone and then be transferred to a customer service representative. If these conversations are held via personal cell phones the whole time, it will be difficult to follow the conversation through.

This means that customer service representatives would need to gather the customer’s details again, which can cause frustration. By moving to a texting service for business, not only can those conversations be viewed by others, but you can set up analytics and reporting.

Analytics can help you track what is successful in addressing a customer’s complaint so that you can use the tactic in future interactions. In fact, these conversations can be automatically uploaded into your CRM via texting-services offered by TextBetter™. Ultimately giving you a holistic view of a customer.

4. Collaboration across employees
Ready to actually unplug when you go on vacation? When you move away from giving out your personal cell phone for customers to text you, employees can now collaborate to respond.

This collaboration means a customer won’t be left without a response for days while an employee is out of the office or swamped with other work. Additionally, your speed to respond to customer inquiries will likely be faster when multiple individuals can collaborate.

5. Beat your competitors with customer service
The marketplace for many businesses is well saturated. Your company could just be a name among others in your industry unless you find a way to stand out.

If you’re in a medical practice, providing texting for appointments and reminders can be what keeps your patients loyal. If you operate a restaurant, allowing customers to text for reservations and receive a message when their table is ready will make you unique.

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.”

“Customer service is one of the last frontiers of sustainable competitive advantage. It’s one of the strongest ways to grow your profits.” – According to the Huffington Post

Texting service for business can be greatly advantageous for you and your customers. The especially great part is, it seamlessly integrates into your normal business operations and is fast and easy to set up. 


Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112. You can start reaping the benefits of your landline outside of traditional phone calls by text-enabling the number.

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Reach More Customers Using An Online Texting Service For Business

Connect with your customers using an online texting service for business

Despite how connected people have become with smartphones, it can still be challenging to reach customers via phone calls. That’s why many B2C companies are now capitalizing on the popularity of text.

Using an online texting service for business allows you to connect with your customers the way they want to be contacted. And in the age of sophisticated preference centers, keeping up with the consumer is a must.

Businesses that rely on B2C sales must maintain good relations with their consumers to ensure they come back. In fact, some would argue their success is almost entirely predicated on customer satisfaction.

In this article we take a deeper look into why business text messaging is so effective, especially for B2C businesses. And more specifically, how using an online texting service for business can transform your customer satisfaction and ease of reaching your customers.

Use business text messaging to meet your customers’ preferences

Smartphones are not often used for phone calls anymore. Applications for making phone calls are only the fifth most popular apps on the average millennial’s phone. This is due to phone call aversion as Forbes reports.

On the flip side, 68 percent of millennials say they text a lot because texting is instant and can be responded to from anywhere, anytime. As technology speeds up communication, people have come to expect the immediacy of texting facilitates.

Using an online texting service for business is also ideal because it enables users to respond quickly and go about their lives. This means your business gets the information it needs more quickly, like appointment confirmations or reservation reminders. The overall experience is optimized for both sides by providing this speed and preference of communication.

Online Texting Service for Business

Use an online texting service for business to document customer conversations

You could certainly provide a cell phone to all your employees and invite them to interact your customers through that avenue. However, it doesn’t provide clear and easy-to-retrieve documentation of conversations between your company and its customers.

Using an online texting service for business makes it possible to track and document customer conversations. This can be great for compliance and for employee education – especially when looking for ways to improve interactions and overall customer service.

It also creates transparency among your employee network. Allowing any member of your team to pick up where others left off at a shift change or on sick days.

Business text messaging without disruption

TextBetter™ offers an online texting service for business that is customizable and can seamlessly integrate into your current operation. It works by paring your existing landline number with your email, ultimately allowing your business to send and receive texts without having to juggle between multiple devices.

It also means that your business can receive and send texts without making any changes to your contact information or internal processes. Ultimately making the implementation process so simple and stress free, it can be rolled out in less than a day.

A tailored approach to business texting

The TextBetter™ approach is as unique as your business. Ultimately allowing users to personalize several key features based on their customer, business needs and existing processes.

With TextBetter™ you can archive text messages, automatically upload text conversations into your CRM, and schedule automatic responses over text based on key words, or during a specified time frame. It even pairs text with mail merge, allowing users to send personalized messages to 100+ recipients at a time. – All with one click of a button.

The service is also ideal for B2C businesses because it allows for sharing images. This means your client can send images of a product defect or issue to help your customer service respond appropriately.

Have a large list of people you repeatedly contact? With TextBetter™ you can send mass texts using our distribution feature to a designated group of recipients. Allowing you to quickly coordinate employees with a single text – making it perfect for an “all hands-on deck” situation. They’re also good for spreading information about emergencies, since they’re more likely to be read immediately than emails.

Questions? Just get in touch

Call or text us today at 800-322-1112. Our Support Team to walk you through how TextBetter™ can make business text messaging work for you.

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Successful Job Recruiting Using a Texting Service for Businesses

The Recruiting Case: Using a Texting Service for Businesses

The best time to find a job is when you have a job. That’s why the best candidates are usually working full-time while in search of a new career.

It is also why the best recruiting firms take a more nuanced approach to the hiring process. They understand that, while their job is to place the candidate in a better fitting position, their candidate must remain respectful to their current employer.

For this reason and more, recruiting firms are now turning to text messaging; and using texting service for businesses to communicate with candidates and hiring managers.

Keeping Up with Business Text Messaging

Opportunities come very quickly in the world of job searching – and recruiters need answers. Fast.

By using texting service for businesses, recruiters can send messages ‘under cover’ while also keeping up with the fast pace of the job market.

Are you available for an interview?
Are you interested in this position?
Have you applied with this business recently?

For most candidates these questions are easy to answer; however, the real challenge is finding the time (and privacy) to answer them.

A delayed response could hold up the application process, be perceived as disinterest, and even cost the candidate the job of their dreams.

A delayed response could also present a challenge to the recruiter as well.

– Withholding feedback prolongs the hiring process which reflects negatively on the recruiter. Placement stats, like ‘time to fill’, are skewed and both hiring managers and candidates can become frustrated with a perceived lack of progress.

So as a recruiter asking these questions; why not use texting service for businesses?

The average person does not have the time or privacy to answer a personal phone call at work. And answering personal email is not much easier either.

Some organizations even block mail services, like Gmail, from employee computers making it nearly impossible to monitor during business hours…

And while applications like Gmail can almost always be accessed from a smart phone device, I’d ask you to consider this:

When you glance down at your phone, are you quicker to respond to text or email?

Texting service for businesses

Improve Candidate Experience with Business Text Messaging

Even though candidates are actively looking for a new job, it is important they appear focused and dedicated to their current role. If not, they risk losing their current position or face a lifetime plagued by a poor reference.

So, how can recruiters help candidates strike the right balance?

The answer is through text.

Texting is easy, private and a widely accepted form of communication that allows candidates to multi-task at the office without appearing unavailable.

Consider this:

You are a candidate looking for a new job and your recruiter calls on Monday at 10AM. Naturally, you’re eager to answer but chances are, you can’t.

More likely than not, you’re in a meeting or with your team and – either way – your response will have to wait until after lunch…

Skip to an hour later, and that last-minute interview slot you were hoping for just got offered to another candidate…

Now consider the same scenario when the recruiter is using texting service for businesses:

Recruiter: “She has an opening tomorrow at 2PM. Can you make it?”
Candidate: “Yes.
Recruiter: “I will email you the details. Pls bring 2 copies of your resume.

Ultimately the candidate experience is better when recruiting firms use a texting service for businesses.

It makes the process less stressful, less disruptive and less time consuming. It gets the recruiters the information they need to get the job done – and fast. And most importantly, it is how most people prefer to communicate altogether.

Improve the Hiring Process with Business Text Messaging

As a recruiter, feedback is key.

Regardless of whether an offer is extended, a recruiter cannot move forward in the hiring process without hearing from the hiring manager and the candidate.

Unfortunately, as a recruiter it can be difficult at times – almost impossible –to get the feedback you need after the interview.

Now throw in the 5 other interviews you have scheduled for the 3 other open roles you are working to fill and there just isn’t enough time in the day… Unless you are using a texting service for businesses.

Recruiting firms love business text messaging because responses are easy to type and almost always yield a better response rate when compared with email.

So – as a recruiter – would you rather send an email and wait an entire business day for that one-word response…

“Are you available tomorrow at 2PM for an interview?”

Or send a text and get the interview scheduled immediately:

“Great. I’ll email you the location and details.”

Ultimately, the recruiting case for using a texting service for businesses is as strong as it is fast.

A quick text can be just as effective, and some would argue, is a more efficient way for recruiters to coordinate interview schedules and gauge interest in an open role or resume. It is perceived as private and immediate – ultimately giving candidates the means they need to look for a new job while remaining respectful of their current employer.