Articles

Reach More Customers Using An Online Texting Service For Business

Connect with your customers using an online texting service for business

Despite how connected people have become with smartphones, it can still be challenging to reach customers via phone calls. That’s why many B2C companies are now capitalizing on the popularity of text.

Using an online texting service for business allows you to connect with your customers the way they want to be contacted. And in the age of sophisticated preference centers, keeping up with the consumer is a must.

Businesses that rely on B2C sales must maintain good relations with their consumers to ensure they come back. In fact, some would argue their success is almost entirely predicated on customer satisfaction.

In this article we take a deeper look into why business text messaging is so effective, especially for B2C businesses. And more specifically, how using an online texting service for business can transform your customer satisfaction and ease of reaching your customers.

Use business text messaging to meet your customers’ preferences

Smartphones are not often used for phone calls anymore. Applications for making phone calls are only the fifth most popular apps on the average millennial’s phone. This is due to phone call aversion as Forbes reports.

On the flip side, 68 percent of millennials say they text a lot because texting is instant and can be responded to from anywhere, anytime. As technology speeds up communication, people have come to expect the immediacy of texting facilitates.

Using an online texting service for business is also ideal because it enables users to respond quickly and go about their lives. This means your business gets the information it needs more quickly, like appointment confirmations or reservation reminders. The overall experience is optimized for both sides by providing this speed and preference of communication.

Online Texting Service for Business

Use an online texting service for business to document customer conversations

You could certainly provide a cell phone to all your employees and invite them to interact your customers through that avenue. However, it doesn’t provide clear and easy-to-retrieve documentation of conversations between your company and its customers.

Using an online texting service for business makes it possible to track and document customer conversations. This can be great for compliance and for employee education – especially when looking for ways to improve interactions and overall customer service.

It also creates transparency among your employee network. Allowing any member of your team to pick up where others left off at a shift change or on sick days.

Business text messaging without disruption

TextBetter™ offers an online texting service for business that is customizable and can seamlessly integrate into your current operation. It works by paring your existing landline number with your email, ultimately allowing your business to send and receive texts without having to juggle between multiple devices.

It also means that your business can receive and send texts without making any changes to your contact information or internal processes. Ultimately making the implementation process so simple and stress free, it can be rolled out in less than a day.

A tailored approach to business texting

The TextBetter™ approach is as unique as your business. Ultimately allowing users to personalize several key features based on their customer, business needs and existing processes.

With TextBetter™ you can archive text messages, automatically upload text conversations into your CRM, and schedule automatic responses over text based on key words, or during a specified time frame. It even pairs text with mail merge, allowing users to send personalized messages to 100+ recipients at a time. – All with one click of a button.

The service is also ideal for B2C businesses because it allows for sharing images. This means your client can send images of a product defect or issue to help your customer service respond appropriately.

Have a large list of people you repeatedly contact? With TextBetter™ you can send mass texts using our distribution feature to a designated group of recipients. Allowing you to quickly coordinate employees with a single text – making it perfect for an “all hands-on deck” situation. They’re also good for spreading information about emergencies, since they’re more likely to be read immediately than emails.

Questions? Just get in touch

Call or text us today at 800-322-1112. Our Support Team to walk you through how TextBetter™ can make business text messaging work for you.

Articles

Successful Job Recruiting Using a Texting Service for Businesses

The Recruiting Case: Using a Texting Service for Businesses

The best time to find a job is when you have a job. That’s why the best candidates are usually working full-time while in search of a new career.

It is also why the best recruiting firms take a more nuanced approach to the hiring process. They understand that, while their job is to place the candidate in a better fitting position, their candidate must remain respectful to their current employer.

For this reason and more, recruiting firms are now turning to text messaging; and using texting service for businesses to communicate with candidates and hiring managers.

Keeping Up with Business Text Messaging

Opportunities come very quickly in the world of job searching – and recruiters need answers. Fast.

By using texting service for businesses, recruiters can send messages ‘under cover’ while also keeping up with the fast pace of the job market.

Are you available for an interview?
Are you interested in this position?
Have you applied with this business recently?

For most candidates these questions are easy to answer; however, the real challenge is finding the time (and privacy) to answer them.

A delayed response could hold up the application process, be perceived as disinterest, and even cost the candidate the job of their dreams.

A delayed response could also present a challenge to the recruiter as well.

– Withholding feedback prolongs the hiring process which reflects negatively on the recruiter. Placement stats, like ‘time to fill’, are skewed and both hiring managers and candidates can become frustrated with a perceived lack of progress.

So as a recruiter asking these questions; why not use texting service for businesses?

The average person does not have the time or privacy to answer a personal phone call at work. And answering personal email is not much easier either.

Some organizations even block mail services, like Gmail, from employee computers making it nearly impossible to monitor during business hours…

And while applications like Gmail can almost always be accessed from a smart phone device, I’d ask you to consider this:

When you glance down at your phone, are you quicker to respond to text or email?

Texting service for businesses

Improve Candidate Experience with Business Text Messaging

Even though candidates are actively looking for a new job, it is important they appear focused and dedicated to their current role. If not, they risk losing their current position or face a lifetime plagued by a poor reference.

So, how can recruiters help candidates strike the right balance?

The answer is through text.

Texting is easy, private and a widely accepted form of communication that allows candidates to multi-task at the office without appearing unavailable.

Consider this:

You are a candidate looking for a new job and your recruiter calls on Monday at 10AM. Naturally, you’re eager to answer but chances are, you can’t.

More likely than not, you’re in a meeting or with your team and – either way – your response will have to wait until after lunch…

Skip to an hour later, and that last-minute interview slot you were hoping for just got offered to another candidate…

Now consider the same scenario when the recruiter is using texting service for businesses:

Recruiter: “She has an opening tomorrow at 2PM. Can you make it?”
Candidate: “Yes.
Recruiter: “I will email you the details. Pls bring 2 copies of your resume.

Ultimately the candidate experience is better when recruiting firms use a texting service for businesses.

It makes the process less stressful, less disruptive and less time consuming. It gets the recruiters the information they need to get the job done – and fast. And most importantly, it is how most people prefer to communicate altogether.

Improve the Hiring Process with Business Text Messaging

As a recruiter, feedback is key.

Regardless of whether an offer is extended, a recruiter cannot move forward in the hiring process without hearing from the hiring manager and the candidate.

Unfortunately, as a recruiter it can be difficult at times – almost impossible –to get the feedback you need after the interview.

Now throw in the 5 other interviews you have scheduled for the 3 other open roles you are working to fill and there just isn’t enough time in the day… Unless you are using a texting service for businesses.

Recruiting firms love business text messaging because responses are easy to type and almost always yield a better response rate when compared with email.

So – as a recruiter – would you rather send an email and wait an entire business day for that one-word response…

“Are you available tomorrow at 2PM for an interview?”

Or send a text and get the interview scheduled immediately:

“Great. I’ll email you the location and details.”

Ultimately, the recruiting case for using a texting service for businesses is as strong as it is fast.

A quick text can be just as effective, and some would argue, is a more efficient way for recruiters to coordinate interview schedules and gauge interest in an open role or resume. It is perceived as private and immediate – ultimately giving candidates the means they need to look for a new job while remaining respectful of their current employer.

Articles, Favorites

The Communication Conundrum Solved: Using a Texting Service for Business

There is a hierarchy among the most efficient ways to get somewhere. You can fly, you can drive, you can take a train – you could even walk.

The fact is: every second of everyday, someone, somewhere, is making this choice.

But why?

These choices happen so often and so fast, sometimes we don’t even realize we are making them. And yet, somehow, every choice is made with purpose.

Just ask yourself:

If you’re rushing to meet the newest addition to your family, would you walk or drive?

If you have an ailing loved one, will you take a boat or fly?

Well, there’s a hierarchy in communicating, too. And when it comes to consumers, experts agree, using a texting service for business puts you at the top of the totem pole.

‘The Communication Conundrum’

In 2018, you can communicate with someone in 100 different ways. From Snapchat to Facebook Messenger, from GChat to emails, texting, and more.

Much like your mode of transportation: how (and where) you communicate is a choice. So as a business owner, how do you choose?

Fortunately, the solution is simple. And to understand the equation, you don’t have to be good at math either. Just ask yourself:

Why send a letter to confirm an appointment, when you could send a quick text?

If I cancel at the last minute, should I email or text?

These questions are also, ironically, the answer to what I like to call ‘The Communication Conundrum’.

Which, when more simply put, begs the question: with so many modes of communication, as business owners, how do we choose how to best connect with our customers?

Well it depends.

If you are looking for speed, efficiency, and customer preference, you should be choosing a texting service for business.

Texting Service for Business

Customer Engagement is Better when using a Texting Service for Business

Customer engagement is quick, easy, and generally better when using a texting service for business. Here’s why:

  • Customers are much more likely to respond when you make it simple and top of mind.
  • Customers will appreciate one less number to remember: gone are the days of: “…call me at XXX or text me at XXX….”
  • Your texts are stored in a central location and therefore easy to reference: Your email inbox.
    • Companies like TextBetter™ pair your landline number with your email, making conversations with multiple customers easy to manage and impossible to miss.
  • Your email response to any text will always be sent back to your customer as a text.

From confirming appointments to refilling prescriptions, even when it comes to requesting feedback from a job candidate – these actions can be sent, read, and responded to in a matter of moments.

Customer engagement is at its best when you’re using a texting service for business.

Business Text Messaging is Personal and Preferred

As long as the United States Post Office has existed, spam has existed. From coupons and chain letters, to pages of junk mail and email blasts.

This type of contact is impersonal. It pervades in all forms of our communication – and frankly, can be confusing at times.

Most consumers would agree, it is almost impossible to tell the difference between a meaningful email and promotional spam.

Think of the stack of papers on your kitchen counter.

How many of those letters will be trashed without even opening the envelope?

Well, thanks to companies like TextBetter™ – it’s easy to separate yourself from the spammers.

TextBetter offers a texting service for business that is conversational and customized to each recipient. Messages are always sent out individually, creating a 1:1 conversation between you and the recipient that is private and easy to manage.

TextBetter Case Study with Jack the Dentist

Business Case:

Every Monday, Jack’s receptionist, Belle, is responsible for sending out patient appointment reminders. And while an important task, it can also be extremely time consuming. Last week she made over 50+ phone calls in one day!

Jack knows that an appointment reminder requires a personal touch – but Belle is also falling behind on her paperwork. There must be a better way!

In search of a more efficient – yet, equally effective solution – Jack contacted the team at TextBetter.

TextBetter Solution:

Thanks to TextBetter, Belle’s manual phone calls have been replaced with one click of a button.

Every Monday, she uploads a list of appointments into a single email template and hits send. In 15 minutes or less, each patient receives a personalized text messaged with their name, appointment time/date and office location.

As an added bonus, patients can simply reply to her text if they want to reschedule, cancel, or contact her directly. Belle receives each response real-time and can even reply/continue the conversation as needed – all over text!
—-

So, the next time you find yourself plagued by communication conundrum, think about using a texting service for business. If you’re looking for fast, efficient, and preferred by customers – it’s the perfect solution for you.

Have questions on how TextBetter can make business text messaging work for you? Call or text us today at 800-322-1112.

Articles

Appointment Reminders Made Simple with Easy Business Texting

TextBetter™ customers are finding out how easy it is to send appointment reminders to their customers. While sending appointment reminders is not a new concept, many businesses have found that the no-show rate for appointments is decreased substantially when a reminder is sent via a text message.

Why? Because 95% of text messages are read and responded to within 15 minutes or less. And according to Pew Foundation, 91% of Americans have their mobile phone within arm’s reach 24 hours a day. I’d venture to say that I’m one of the 9%, but I’m not the norm – especially at night. During the day, my phone is always within arm’s reach. Continue reading “Appointment Reminders Made Simple with Easy Business Texting”

Articles, Favorites

Text Messaging Service Business – A Practical Guide

There are many text services available on the market. Text messaging for business is particularly challenging because there is no easy way to use a business landline telephone device to send and receive text messages. The phone on the desk doesn’t have a keypad or digital display that easily allows for text messaging use in the day to day operation of a business.

Some companies have tried using web based or desktop application for text messaging, some are using an application on their mobile phone, and some are using their personal cell phone numbers to send and receive text messages forwarding screen shots to email to save, but none of those options are as desirable by corporate America as TextBetter™.

Continue reading “Text Messaging Service Business – A Practical Guide”

Articles

Why should every business use texting as a tool?

Businesses have email, voice mail, telephone numbers and web sites. But they are just learning that they need to add text messaging. Don’t buy a separate system – use your existing email to send and receive text message for as little as $19.95 per month, with this NEW patent pending text service.

Leave 2005 behind and embrace your new customers – here are 4 reasons why. Continue reading “Why should every business use texting as a tool?”

Awards, Press Releases

TextBetter™ suite of Text products Receives Technovation Award

Image of Kelsey Olsen Accepting PACE Technovation Award for TextBetter

TextBetter™ received the Technovation Award on April 4, 2017 during the Professional Association for Customer Engagement (PACE) Convention and Exposition in Tampa, FL. TextBetter is a simple patent pending service that allows businesses to send and receive text messages, known as business texting, from their email. TextDesk™ enables contact centers to have conversations between agents and customers via text. Continue reading “TextBetter™ suite of Text products Receives Technovation Award”