Business Text Messaging Service for Credit Unions

The most significant shift in customer service since the 1-800 number is under way. Credit Unions are choosing to implement business text messaging service to support communicating through text as members have come to prefer this method with other businesses they engage with. Credit Unions are realizing that their members want to do more than talk and email when it comes to personal banking. Since we live in technology driven and dependent times, its essential that Credit Unions implement a mobile technology strategy that provides an alternative communication solution like business text messaging for its’ members. The strategy should address timeliness, convenience and accessibility with having the member relationship top of mind. Implementing business text messaging for your Credit Union supports each of these aspects.


Technology is best when it’s simple to use.  Members desire swift responses to their questions that do not necessarily require a lengthy phone call. Not only is it effortless to use text to answer simple questions, it supports the member relationship with the Credit Union in a positive light by providing timely answers to simple questions. Leverage text messaging service to send automatic responses to members after hours, when a Loan Officer is out of the office or over the weekends to share banking hours. This means your doors are always open to the members.

Texting Service for Business

A Business text messaging service helps support the Credit Union staff as well as the members as the dialogue is always open and transparent. By using text messaging throughout the loan process, Credit Unions have been transformative while eliminating several days overall to the entire process. Additionally, text can be used for:

  • Share loan application status
  • Provide detailed next steps and what to expect in the loan process
  • Schedule appointments to sign documents at a specific branch
  • Request additional or missing documentation needed to move the loan process forward
  • Get answers to time sensitive questions faster during busy day time hours
  • Hours of operation
  • Out of the office responders
  • Member satisfaction/Branch surveys
  • Sharing disclosures


Using business text messaging service makes it very convenient for the members and the Credit Union to communicate. Credit Unions are seeing a reduction in loan processing time by having the ability to collect loan documents through text. It’s never been easier to both send and receive necessary documentation such as photos of required paperwork, forms, and more via text message. Gather all supporting documentation in seconds and eliminate unnecessary phone calls and emails. The goal of implementing business text messaging is to provide and secure and convenient way for members to communicate with you. The ability to send real time answers to their questions directly to their mobile device is exactly what members want.


As mobile usage continues to grow, members increasingly are expecting interactive mobile capabilities. The majority of people choose texting over calling in their personal lives due to the seamless nature that texting provides. A Credit Union that is accessible to its’ members via text provides a great opportunity for business. While Credit Unions are notorious for great interest rates, leading technological enhancements for its’ members hasn’t been at the forefront.

Business text messaging service enables the ability to deliver actionable information in a preferred and a more engaging way, giving members more of what they want. Let’s think about this for a minute, texting is quicker than a phone conversation; it does not require small talk or niceties such as “how is the weather” that takes up valuable time. Text is a highly accessible way to respond and to be available to members that do not wish to have a phone conversation, and who may otherwise avoid having important questions answered.


Your business is built on relationships, and relationships are built on communication. These days, people prefer to communicate by text message, both personally and professionally. Text is personal and is what members want, and it shows. The data shows that in the financial services industry, emails have less than a 3% click rate. Comparatively with text, it’s under 3 minutes. Is text more effective and easier to use/respond to? Yes, it absolutely is. When making it easier for your members to do business with you, stronger relationships are built which is great for the Credit Union and member. Business Text messaging service helps facilitate and continue to build upon the member-Credit Union relationship. Continue building on the great relationships that you’ve established and working on establishing with integrating text into the day-to-day process.

About us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Business Text Messaging Service Supports Challenges in Recruiting

Recruiting is tough work and the competition for good talent is high. With unemployment rates very low, recruiters and staffing agencies are feeling the strain more so of attracting and hiring top talent. While most people can agree that a lower unemployment rate is good, there are a lot of ways that it can make being an HR professional a lot more challenging. However, sourcing, recruiting and hiring can absolutely be successful in today’s low-unemployment environment with doing things a little differently. It’s time to get creative and move faster to secure the right talent your company needs.

Utilizing modern technology to improve recruiter productivity and a create world class candidate experience is what helps set organizations apart from others in securing top tier talent. Using a business text messaging service as another method in communicating with candidates is proving to be wildly successful. A business text messaging service supports recruiting success.

Welcome to the new way of connecting with candidates.

Higher open rates

If you don’t believe that text messages have a higher open rate, pause from reading this article and look at your email inbox. Now look at your text messages. It’s likely that your inbox has 10x or more unread emails than your phone does texts.

Business Text Messaging gives higher open rates

Text provides a quicker and more efficient way of communicating as 97% of texts are read and responded to within 15 minutes. Using business text messaging software helps facilitate how timely your candidates and recruits respond to you, in comparison with other organizations they are in cycle with.

Text is easy and flexible

Everyone texts. It’s convenient and can be done from anywhere. When it comes to using text in the recruiting process, it literally can be used anywhere.

Use business text messaging to:

  • Acknowledge applications are received and expected next steps
  • Prescreening
  • Scheduling initial and subsequent interviews
  • Specific instructions for the interview (location, directions, parking)
  • Post interview follow up
  • Feedback about the entire candidate experience from start to finish
  • Onboarding of new hires
  • Referrals
  • Reminders for interviews and other relevant information
  • Brief check in’s

Text builds relationships and establishes trust

Candidates can feel disconnected and unsure when a company takes too long to acknowledge their interest in a job. According to a survey from Indeed, building connected relationships with candidates is an essential part to being a great recruiter. Trust is built when a company views your application and promptly reaches out. When a company takes too long to respond, candidates probably ask themselves why they would want to work for a company that makes them feel undervalued. Using text messaging software will help facilitate that vital connection from the very beginning interaction with candidates.

Text increases recruiter productivity and decreases time to hire

Imagine a day where improved time to hire is a reality by modifying a few processes. Just by streamlining a few steps in the recruitment process, that can be a reality. As recruiter productivity increases, time to hire decreases.  There are so many steps in the full recruitment process which means a lot of time spent on tedious tasks. Adding a business text messaging service into the daily process helps laborious processes become exponentially more dynamic.  Business text messaging technology offers a variety of features like auto responders to address the issues plaguing recruiter and staffing productivity.

Use text to maintain contact with candidates for future opportunities

As a recruiter you’re fully aware that you can’t make contact with someone and cross your fingers that they will keep your company in mind for a position in the future. It just doesn’t work. To keep your pipeline of candidates warm, it’s vital to maintain regular contact. These pools are generally candidates that were not hired for the position they applied for but there is agreement that they should be considered for other similar opportunities when they arise. If you don’t stay in contact, you’ll most likely lose the opportunity to connect with them for future positions. This regular and proactive contact is yet another demonstration of an excellent candidate experience, which speaks volumes of your company. Using business text messaging to facilitate this regular contact is a streamlined and simple way to stay engaged.

The TextBetter business text messaging service uses email as the vehicle to communicate. The candidate receives the content sent as a text message to their device, just as they are accustomed to. Both candidates and recruiters can send and receive attachments via text, including pictures. With continuity being vital to the candidate experience, the same phone number is used for both text and phone communication.

Business text messaging is certainly changing the playing field and the changing the way recruiting takes place. Partnering with a business text messaging company like TextBetter will strengthen communication and recruitment efforts in conjunction with successfully help support your 2019 recruiting and hiring organizational goals.

About us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Team, TextBetter Basic, TextBetter Enterprise

How Law Firms Should use Business Text Messaging

The rise in technology has dramatically changed the way we communicate. A significant change in modern business today is the prevalence of mobile technology. People are busier and oftentimes don’t have or want to make time for a phone call. Texting is no longer just for our personal conversations; it’s become a powerful communication tool for law practices. If you’re not using a business text messaging service to text your clients yet, it’s time to really seriously consider it.

As texting has become the preferred form of communication, law firms across the country are discovering the significance of using business text messaging in their practices. While traditional forms of communication such as emails, physical letters and phone calls are still widely used and accepted, business text messaging is proving to be extremely effective and can be used throughout all areas of the law office. In order to respond to clients’ changing needs, attorneys and other office staff need to adapt.

Why should law firms use business text messaging?

Here are a few reasons why law firms can make the case that business text messaging helps their office run more efficiently. 

  • Both attorneys and clients can get questions answered quickly.
  • Eliminate challenges that phone and email can present with timeliness.
  • Communicate with multiple clients at the same time.
  • Easily archive message history.
  • Texts are read and responded to faster than email or a phone call; get a response faster.
  • Communicate with clients from anywhere.
How Law Firms Should use Business Text Messaging

How are law firms using business text messaging?

  • Scheduling

Scheduling meetings typically involves a lot of back and forth phone calls or emails. Texting offers a streamlined and hassle-free way to reach clients to book and confirm appointments. Enable back office staff and paralegals with the ability to use a business text messaging service to conveniently schedule meetings and appointments while improving their productivity while doing so.

  • New client consultations

If the practice is emailing and calling prospective clients as a way to follow up to a web form or phone call for a prospective client, add text in the mix as well. With text having a higher open and response rate, using a business text messaging service to receive texts inquiries and to respond to those with immediacy, demonstrates the excellence a new client can expect from your team in working with from your firm.

  • Case updates

Text is perfect for clients who need a brief update to their case. You can provide a simple answer via text then schedule a phone call for another time if further discussion is necessary. This makes the most of both the attorney and clients time.

  • Appointment reminders

Law firms are heavily calendar dependent for nearly every part of their day. Schedules tend to be driven by deadlines set by others. Using business text messaging to send appointment reminders to a client, another attorney or any other scheduled party helps avoid miscommunication and keeps everyone accountable. Text reminders have shown to significantly improve scheduling issues.

  • Court date notifications

Use text to notify clients that a court date has been scheduled or changed. This is convenient for them as they can add it directly to their calendar.

  • Documentation collection

Lawyers as well as their clients are busy, and neither wants to waste their time at a meeting without the proper documents. Improve efficiency and potentially avoid an unproductive meeting by using a business texting service to contact clients with specific reminders prior to appointments of what they need to bring. Business text messaging offers picture messaging capabilities allowing clients to send in photos from an accident or otherwise that may pertain to their case.

  • Automated responses

Schedule out of the office replies and auto-responders based on designated time frames or key words. Clients can text “ADDRESS” or “HOURS” to help eliminate time consuming phone calls or emails that can be handled automatically.

  • Archiving

Law firms have a responsibility to track all communications with clients, the courts and opposing counsel. Some of this data may be required to be kept electronically for several years. A business text messaging service will sync with your case management software allowing all communication to be archived according to the requirements.

How does it work?

For law firms to efficiently and effectively manage text communication with clients, a business grade text messaging service is needed.  With our text services for businesses, law firms, attorneys and other employees can get their existing landline telephone number text enabled. We simply text enable your business phone number(s) and pair the phone number with your email address. Your email is just the tool that lets you send and receive text messages. Texting from your business number is as simple as sending an email and the receiver of your message, will get a text message, that is from your business phone number.  When you receive a text message from a client, it will show up in your email, giving you a quick way to respond to the sender. Conversation threading is contained in each email. Best yet, all text conversations are searchable and archivable in your email which is easy to save to your case management system.

The bottom line is attorneys have a lot to do and never enough time to get it done. By utilizing business text messaging, it can help mitigate some of the challenges that may cause delays in case movement as well as strengthen client relationships.

About us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

SMS marketing made easy, with TextBetterSend a personalized texts hundreds of recipients at once, like appointment reminders & special announcements.

Our SMS Marketing Wizard instantly sends a personalized text to each recipient individually, creating a 1:1 conversation that is private and easily managed. And when someone replies, we'll convert their SMS into an email and delivered it right back to your inbox.

How It Works

1. Upload Your File: using our online portal, you can easily upload your list of recipients and desired message. File type must be csv. or txt.; you can view a sample file, here.


2. Tell Us Your Email: 30 minutes after your job is completed, our SMS Marketing Wizard will automatically email a delivery report to this address. The report confirms when the job is complete and tells you if any of your telephone numbers were invalid*

* (most landlines, and many VoIP numbers, do not accept text. In these scenarios, our delivery report will identify these numbers as 'invalid' and forward you the results; giving you the power to pick the right medium for your message, and ensure it's delivered).

3. Click Send! Within minutes, your personalized message is delivered. And when someone replies, we'll convert their SMS into an email and deliver it right back to your inbox. We automatically handle opt-outs... and, did we mention replies are free?

Pricing Info

>> Pay-as-you-go: text as many numbers as like, for just $0.04 a message. No contracts, no hidden fees and no fine print. Replies are free, and we automatically handle out-opts for you | For Business & Enterprise customers only.
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