Landline texting leads to positive customer experience

This past week I was thinking a lot about customer experience and what that means from both a customer and business standpoint. From the lens of a consumer, it was pretty easy to recall interactions to classify both good experiences as well as a negative one. When I evaluate my personal interactions with businesses, I can’t really say that a good customer experience is high on the list of what I noticed in my interactions. These businesses weren’t really providing a way for me to engage with them the way that I’d like to, or the way most consumers would want to. Our primary form of communication today is text. Why aren’t companies leveraging the power of landline texting to create a world class customer experience?

Landline texting is the easiest and the most expedient way for people to connect. It’s also the medium that feels the most natural to consumers. Given the fact we text way more than we email or call in our personal lives, it makes sense that businesses adopt texting as a form of communication to interact with customers. Leveraging landline texting as a staple in communications leads to an overall improved customer experience.

Why use landline texting?

Text is easy

Your customers are already very comfortable with text as they use it in their personal lives. Chances are other businesses your customers are engaged with are texting them. Most people would much rather communicate via text message than on the phone or over email. It’s a lot less intrusive and a much more efficient way to engage as it can be done on your customers time and when it’s convenient for them. Landline texting is easy to incorporate in your processes.

Landline Texting

Text offers a competitive advantage

Landline texting provides another way your customers can reach you and address challenges, asking questions or looking for an update. By offering more options for your customers to engage with you, your customers are able to communicate with you in the way they prefer or that is convenient for them. This helps your business stand out from your competition by providing options for what works for them.

Text is efficient

Once a customer asks a question via text, they can continue with what they were doing, knowing they’ll receive a text notification once they receive an answer. The convenience of landline texting enables your business to become more efficient as responses are managed from your email inox.

How to use landline texting?

Text for appointments and reminders

Leverage the immediacy and brevity that text offers to schedule, reschedule and send reminder for appointments. Businesses have found that by appointments are kept as they are more top of mind. Landline texting also makes rescheduling a breeze as it helps minimize no shows. With text being fast and convenient, a quick text communicating the need to reschedule is likely to occur. Fewer no show appointments help keep your team on track and productive.

Text for upsell

Landline texting provides you the chance to organically upsell. As the business relationship evolves with your customers, offer add-ons and upgrades to their existing purchases with a quick text, when it makes sense. An amplified customer experience is demonstrated as tailored products and services are offered to your customers based on your intimate knowledge of their account and relationship with your business.

Text for questions

Landline texting provides a seamless way to have simple questions answered. By allowing multiple options for customers to communicate with you, customers feel empowered to choose the option that is best for them. Not every question or issue that a customer has requires a lengthy email or phone call. They may also choose to ask time sensitive questions that they wouldn’t want to ask over email as they may not have time to wait for a reply.

How to notify customers they can text you

Once you are engaged with a landline texting provider, make sure customers know they can text you at the same number they are accustomed to. Put it on your website, external business listings and make sure to include it on your email signature. Social media is also a quick and easy way to let customers know the additional ways available to communicate with your business.

Customer experience has such a profound impact on businesses. Creating and obsessing over creating a great customer experience is especially critical in the digital age we are in today. Providing landline texting as an option for our customers to ultimately choose how to engage with us is a simple way to impact customer experience for the better.

About us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Team, TextBetter Basic, TextBetter Enterprise. t

Business Texting Service for Law Firms

As texting has become a dominant form of communication today, business texting services are being widely adopted among businesses, including the legal world. With text not just limited to personal communications any longer, businesses have embraced the change and recognized the opportunities and benefits that have come along as a result. Specifically as it relates to law firms, using a business texting service has many distinct advantages in managing cases and the nuances that come along with them. Attorneys specifically have found that by using a text messaging service, they have more time to spend preparing for court, engaging in meaningful dialogue with their clients and strategizing on their cases by simply using a form of communication that their clients prefer.  Here’s how:


As part of the client management process, it’s critical to keep moving cases forward. Using a business texting service to schedule and confirm appointments is an easy and effective way to help keep the process fluid. Using text for appointment reminders helps law firms increase client appointment attendance and effectiveness, making the most of the attorneys and clients time.


Lawyers as well as their clients are busy, and neither wants to waste their time at a meeting without the proper documents. Improve efficiency and potentially avoid an unproductive meeting by using a business texting service to contact clients with specific reminders prior to appointments of what they need to bring. By sending timely reminders that clients will actually read assures you’ll get the documents needed to meet deadlines and close cases quicker.

Business Texting Service

Improved Customer Service

Leveraging a business texting service in your law firm will help build more meaningful and solid relationships by improving customer service. As a result of this, client retention and the referrals your clients give is also improved. By adding text messaging in the mix of your communications, a better customer experience is being created. Clients become frustrated when they are placed on hold by the front office as they check to see the availability of the attorney. Playing phone tag is equally as frustrating. From the client’s perspective, the ability to send a quick text asking a simple question, for time to discuss an issue or just checking in plays a vital role in the trust and confidence of the attorney-client relationship.

Prospective Clients

Most law firms offer a free consultation with prospective clients. Include a number to text as part of the process to provide another option for prospects to engage with your firm. Use text as a tool to help prescreen potential clients. Do they live outside of your service area? Are they in need of a different area of expertise than your firm offers? Using a text messaging service will help gather pertinent information for a more meaningful discussion when you meet.

There are many uses for a business texting service in your law firm. At a glance, here are several of those ways:

  • A convenient way to get questions answered quickly
  • Schedule, confirm and send reminders for appointments
  • Eliminates delays that phone tag or email may otherwise cause
  • Ability to communicate with multiple clients at one time
  • Communicate from anywhere without distractions
  • Court date reminders
  • Status updates
  • Retention of all communications, including attachments
  • Payment notices and reminders
  • Documentation reminders
  • Automated messages such as office hours or address

How does it work?

For law firms to efficiently and effectively manage text communication with clients, a business grade text messaging service is needed.  With our text services for businesses, law firms, attorneys and other employees can get their existing landline telephone number text enabled. We simply text enable your business phone number(s) and pair the phone number with your email address. Your email is just the tool that lets you send and receive text messages. Texting from your business number is as simple as sending an email and the receiver of your message, will get a text message, that is from your business phone number.  When you receive a text message from a client, it will show up in your email, giving you a quick way to respond to the sender. Conversation threading is contained in each email. Best yet, all text conversations are searchable and archivable in your email which is easy to save to your case management system.

The bottom line is attorneys have a lot to do and never enough time to get it done. By utilizing technology like a business texting service, it can help mitigate some of the challenges that may cause delays in case movement as well as strengthen client relationships.

About us

TextBetter™ is a business texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Importance of archiving texts with your business texting service

Text messages have long been a staple in the way we personally communicate with others. With the increased acceptance and use of mobile devices in business, organizations have turned to using a business texting service as a way to help foster more intimate relationships, streamline processes, and enable their teams with a proven method of communicating. Along with these key benefits, businesses have record of all communications between their company and customers. Why is this record important?

A few key reasons are:

Maintain access to critical business information

What happens when an employee leaves your organization? They take all of the tribal knowledge around the customer with them, not to mention their communication details that only reside in their mobile device. Using a business texting service allows all communication to be captured and archived in accordance with your record keeping policies.


Using a business texting service helps your company control the narrative and allows for transparency between the person sending the message and everyone else in the organization. When employees use their personal devices to send and receive texts, there is no view into what is being sent or said. There is no insight into the two-way dialogue that is taking place between the customer and the employee which represents your organization.

Access to older content

In the scenario where an employee leaves an organization, having an archived record of all text communications is imperative. A quick way to lose trust with a customer and potentially damage a relationship is not understanding relevant information that pertains to them or their situation. A business texting service is a solution that enables organizations a seamless way to capture text conversations with all customers in a very familiar way…. through email.

Using email to communicate via text

A business texting service uses email as the vehicle to communicate with customers. The customer receives the information sent as a text message, in the way that they are accustomed to. Businesses can send and receive attachments via text, such pictures, as well. With continuity being so important for customers, they’ll find assurance in using the same business phone number they are familiar with to communicate via text. This can be the main business phone line or an employee phone line. The point is, the customer has zero disruption on their end, just the ability to text the business which they’ll appreciate.

About us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise. ab

TextBetter and BATS Announce Strategic Partnership for SMS Solution with Seamless CRM Integration

Partnership allows vehicle transportation brokers to automatically send text messages directly from BATS CRM.

TextBetter offers BATS customers a discounted rate on all business-text solutions.

Aurora, NE and Boca Raton, FL (April 2, 2019) TextBetter™, a leading provider of text messaging solutions for business, and BATS the Best Auto Transportation Software, a complete customer relationship management solution for vehicle transportation brokers, today announced a strategic partnership.

The powerful combination provides the auto transport industry with comprehensive solution that allows users to automatically send text messages to contacts in BATS CRM.

TextBetter enables users to send and receive text messages via email on behalf of their landline number through a simple pairing process.  The cloud-based solution works with any email client/landline number, so users can keep their existing contact information, and there is nothing to download or install.

“Text messaging has become a critical part of business communications. It’s the best and quickest way to reach your customers,” said Dean Garfinkel, CEO of TextBetter. “By partnering with BATS, we’re providing the auto transport industry with a more streamlined and efficient tool to grow their business.”

“Our goal is to enable our customers by delivering the best software tools across the industry. Our partnership with TextBetter is a direct reflection of this,” said Chris Johnson, Director of Marketing at BATS CRM.  “We believe TextBetter’s patent pending business-texting solution will unlock tremendous value for our customers.”

BATS customers who sign up with TextBetter for new service will receive up to 20% off their MRC. 

Please contact [email protected] for more details.

About TextBetter

TextBetter is a leading provider of business-texting solutions for companies of all sizes. Through a simple pairing process, our business-texting solution enables users to send & receive text messages via email on behalf of their landline number. Our cloud-based solution is easy, intuitive and reliable. It works with any email client/landline number, so you can keep your existing contact information, and there is nothing to download or install.  For more information on TextBetter, visit

About BATS 

BATS is the first complete Customer Relationship Management solution for vehicle transportation brokers.  BATS is the software car transportation brokers need to automate, streamline, manage, operate, and grow their businesses. Please contact [email protected] for more details.

Media Contacts:


Name: Chris Johnson

Email: [email protected]


Name Kelsey Olsen

Phone: 516-656-5122

Email: [email protected]