Financial services should use a business texting service

There is a significant opportunity for financial institutions to create and strengthen borrower relationships while accelerating the loan process. It’s really as simple as making text part of the communications strategy by using a business texting service. Whether it’s processing a home mortgage, a personal loan or financing a new car, integrating text as part of the process, can help speed up loan processing time while improving customer satisfaction. Using a business texting service enables financial institutions to communicate with customers on another personal level.

Text provides convenience

With text being the preferred form of communication today, the increasing demand from potential borrowers to text with their financial institution is increasing. From the initial outreach and communication throughout the loan approval process, clients not just expect, but also appreciate their lender reaching out to them in a preferred and convenient way.

Customer lives have become busier, and the need for quick answers, easier connection while maintaining great customer service that fits with their lifestyle is essential.

Benefits from start to finish

It isn’t just the volume of loan documents that takes so much time, it’s the emails and phone calls you have to place throughout the process. Using a business texting service can be a considerable benefit across the entire lending cycle. Leads often come from a variety of places. In the initial prospecting stage, it’s critical to provide and allow a variety of communication channels. You’ll close prospects by allowing them to choose their communication method and will maintain the personal touch that they expect during the process.

Business texting service

Text messages get read

It is REALLY easy to overlook an email. It only takes a swipe or a push of a button to dismiss a phone call. Text messages get read and responded to fast! Using a business texting service enables your customers to respond to you by phone call or text, whichever is most convenient for them. The largest banks and financial institutions have been using text for years, and it’s no surprise why. Statistics say that 95% of all text messages are opened and responded to within 15 minutes or less. This is much higher than email, which has an average open rate of 32% and even lower response rate.

In our next article, we’ll dive into the specifics of how financial institutions are using business text messaging as part of their everyday process. In the meantime, to learn more about integrating business text messaging in your process please reach out to us today.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

6 Best Practices for Business Text Messaging

Business text messaging is quickly becoming one of the most cost-effective and efficient tools for communicating with buyers. With incredibly high open rates compared to email, it’s not a surprise that more and more organizations are integrating business text messaging in their outreach and communication strategies.

Business text messaging should be strategic. It needs to be thoughtful, well-executed and provide value to today’s savvy buyers in order to stand out from bombardment of communications they receive each and every day from your competitors.

Below is a list of proven best practices to help guide your business text messaging communication strategy and generate better results.

1. Be personal

How many times have you received a message from a business that you thought was spam because it wasn’t personalized? Whether you’re using a business text messaging service for one on one texting or using it for multiple people, the messages should be well thought out and personalized.

One of the easiest ways to start personalizing a text or SMS message is to use the customer’s name. To take it to the next level, use your business text messaging service to send text messages that are customized for the individual, such as talking about products or services the customer has purchased. For example, sending a text a few days or a week after the customer has purchased a specific product and asking them specifically how the product is working out for them. Ask for feedback on the product or provide a few tips on how to best take advantage of the product.

2. Be responsive

Texting is one of, if not the most, immediate forms of digital communication. When using a business text messaging service, responsiveness is something to highly consider. By text enabling your business number, you are committing to another way of communication, both sending and receiving. Make sure there are clear guidelines in place for your teams, so buyers are receiving a response or exchange from you in a timely manner.

Business Text Messaging

3. Be relevant

A great customer experience helps demonstrate what kind of interaction to expect from your business and helps set a standard. What phone number are you sending the text from? Is it recognizable, such as your business landline or main business phone number? Are you using common language? Are your messages so long that no one will want to read them? Keep the messages short and make every text worthwhile.

Consider this: If you are sending appointment reminders through business text messaging, put the date, time and address of the appointment. Your customer should be able to just click on the details of the message and create a calendar item without having to type anything. This helps create a great customer experience!

4. Use common language

Leave the LOL’s, BRB’s and emojis to your exchanges outside of your business interactions. When using a business text messaging service, be conscious of the language you choose and cognizant of the company you represent. Be articulate in the delivery of your messaging.

5. Text within business hours

Be courteous and conscientious of your buyers. Take time zones into consideration and be aware of  common business hours. It can be counterproductive and annoying to text outside of your optimal hours. The last thing you want to do is wake one of your customers up with a text or interrupt them while they are binge watching their favorite Netflix show after they have put their kids to bed at the end of a long day.

6. Be aware of security concerns

It’s important to keep in mind that text messages are not secure, even through landline texting. If part of your interaction with your customer is to take a credit card number or other Personal Identifiable Information, PII, then you should consider receiving that information in a different method, such as through a secure online web form. DO NOT ask for credit card information through texting.

About Us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.

Enterprise sales teams win with business text messaging

The struggle is real. Each and every day, businesses just like yours wrestle with finding the best methods to connect with prospects and customers. We all know that these connections and discussions are essential for the continued success and growth of any business or organization. In today’s competitive landscape, it’s crucial and an absolute must to set your company apart from competition and equip your sales team with the right tools to succeed. The most successful enterprise sales organizations leverage the strength and effectiveness of a business text messaging service to connect with buyers.

The upside of using a business text messaging service

Integrating a business text messaging service into the sales process offers enormous opportunity for sales teams. Not only is texting more efficient than email, it is delivered quickly and is often open and read immediately. With text being so embedded into our personal lives, there is a natural tendency to read and respond quickly. Combining a business text messaging service in the communication mix provides sales teams ability to deliver highly applicable messages, at the right time and exactly when it’s needed.

Reps can use text to help further facilitate the momentum they’ve gained with a lead. Using a business text messaging service also helps provide the opportunity to establish an open channel of communication both ways. Often times it allows the sales rep to gain further access to the organization’s decision-making process when they quickly check in with a prospect.

A business text messaging service just makes sense for your sales team

Texting is fast, efficient and it’s effective. Text messages provide a convenient way to send appointment reminders, updates, and other notifications to customers. It’s also a simple way to show that you’re on top of their business. Using a business text messaging service lets you combine the benefits of real-time communications and helps to increase urgency and conversions.

Business Text Messaging

Is your enterprise sales team already texting?

Chances are some if not many of your teams are already texting their clients and prospects today without you knowing. Using your personal cell phone number comes with risks that could be highly detrimental to your business. By using a business text messaging service, you can eliminate these concerns, while still benefiting from the ease and speed of text.

Archiving is a benefit of business text messaging

If your teams are currently using their personal devices to text message buyers, you’re most likely not archiving those conversations to your CRM. Think about territory changes or if that sales rep leaves your organization? They take all of that information with them. It is imperative to keep a record of all conversation history for each account and their respective contacts. TextBetter automatically archives your text conversations and stores them in your email.

How TextBetter™ Works

TextBetter uses your email account to transmit text messages to and from your landline number by simply pairing the two. You’ll send, receive, and manage text conversations directly from your business email. Simple, right? And when it comes to sending picture messages, the process is just as simple. You’ll send, receive, and manage pictures as attachments; without having to download new software or change how you do business.

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business.

Have questions on how TextBetter can make a business text messaging service work for your company? Call or text us today at 800-322-1112.

Why Implement Texting Service for Business Sales Teams

You can’t argue with the trends. Customers preferences for engaging virtually are growing, texting is included in this. Your customers and prospects also prefer to have options in the way they interact and communicate with you and your business. They expect to be able to engage with you the way that they desire, not necessarily how you’d prefer. If your company has a phone number chances are many of your customers are likely texting you already, but you just didn’t know it. What have you missed out on? If you’re not currently using a texting service for business in your sales process right now, here’s why you need to implement one.

Communicate faster and more effectively by using a texting service for business

Sales teams have relied on phone calls and email to interact with prospects and customers for years. Phone calls are often seen as interruptive and aggravating while emails are slow and often ignored. Customer preferences and expectations are changing, including the channels they use. Sales teams must adopt a multi-channel approach to keep pace. This includes implementing a texting service for business for your company.

Texting Service for Business

Build a stronger connection with more conversation by using a texting service for business

A conversation by nature is back and forth dialogue, right? When texting the buyer, the fact that it’s held on their mobile device is huge. They ask, you answer; you ask, they answer. Text enables you to develop camaraderie and familiarity with your prospects. The more casual and conversational tone of text messages makes it much easier to build relationships. How easy is it to ask for a 5-10-minute phone call when engaged in a conversation by text? It’s likely a buyer would jump on a phone call should the need for further clarification or discussion arise.

Accelerate the sales cycle by using a texting service for business

Integrating a texting service for business will help eliminate phone tag and enable you to stay on top of prospects and customers which increases productivity. Use text to schedule product demonstrations, confirm attendance to appointments or send a reminder for renewal. Saving time waiting on buyers to respond and speeding up time close deals is what to expect when using text. Afterall, time is money.

It’s easy to use and uncomplicated to implement a texting service for business into to your workflow

We all know how to text. People are already doing it and prefer to do so. Your sales teams would appreciate the ability to have an additional method to reach their buyers. It’s easy. Each team member will have their existing line text-enabled. All text communications are searchable as 100% of all employee/customer text conversations are archived and can be stored in your CRM. Use a texting service for business for 1 team member or 10,000…it’s scalable to your business needs.

Implementing a texting service for business is key to stay relevant and evolve with customer preferences. Using text messaging as part of your outreach strategy not only personalizes the sales process but also champions your company as personal, easy to work with, and exceedingly responsive.

About us

TextBetter™ is a business-texting service that makes it easy to send or receive texts from your landline number. Our cloud-based service effortlessly integrates into your existing business model, without having to install new software or change how you do business. Through our three separate product offerings, we proudly cater to organizations of all sizes: TextBetter Basic, TextBetter Business, TextBetter Enterprise.