In the beginning, there were phone calls. Then there were call centers to handle those phone calls. More recently, businesses found that customers and prospects prefer to communicate with businesses through different channels, other than a phone call. Call centers now became contact centers and the single channel strategy was replaced by multichannel. First came email, followed by chat, social media and more recently, video calls. So what is missing with this strategy? Texting.
According to the CITA, over 6 billion text are sent every day and Americans text twice as much as they call, on average.
Obviously if most people prefer a text to a phone call, then we as businesses need to figure out how to effectively use this medium to communicate with our customers and prospects as part of our telemarketing services strategy. Here are a few ideas on how to incorporate text into your overall telemarketing services program. Continue reading “Why Use Texting in Your Telemarketing Services Campaign”