Mastering Mass Texting: A Beginner’s Guide to Boosting Your Marketing 

If you’re a marketer eager to dive into the world of mass texting, you’re in the right place. In this beginner-friendly guide, we’ll explore the fundamental rules that lay the groundwork for successful mass texting campaigns. From registration to personalization and consent, we’ll unveil the key strategies to ensure your messages resonate without getting lost in the digital noise. 

Be Registered

When venturing into mass texting, the first crucial step is registering with A2P 10DLC (Application to Person 10-digit long code). This unique code is assigned to each registered business, serving as a digital fingerprint. Texting from your registered landline not only authenticates your identity but also assures carriers (such as T-Mobile, Verizon, etc.) that you’re a legitimate business. 

A2P 10DLC messaging undergoes thorough vetting. Meeting the necessary requirements ensures that carriers recognize your brand’s name, phone number, and message content. This recognition significantly enhances the likelihood of your SMS passing through spam filters, ensuring it reaches your intended audience without detours. 

Use Personalization

To avoid raising carriers’ eyebrows, inject personalization into your mass texts. Carriers become suspicious when they detect identical messages going out to multiple numbers from the same source. Utilize at least two forms of personalization, such as names, dates, or times, to make each message unique. 

By doing so, you not only comply with carrier regulations but also enhance the user experience. Personalized messages stand out in a sea of generic content, making your brand more memorable to your audience. 

Throttle Your Messages

The question arises: how can a single number send out a large volume of texts simultaneously without triggering spam alarms? The answer lies in “message throttling.” This technique involves spacing out mass texts by milliseconds, creating a natural distribution that safeguards your messages from flagging as spam. 

Automated tools take care of message throttling for you. By seamlessly managing the timing of your mass texts, these tools ensure that your messages not only avoid spam filters but also maintain a consistent and professional cadence. 

Only Text Customers Who Have Given Consent

Navigating the legal landscape is paramount in mass texting. Federal law strictly prohibits texting customers who haven’t provided consent. Consent can be either implied or express consent. 

Implied consent is granted when customers initiate contact first, showing an interest in your communication. On the other hand, express consent involves more deliberate actions, such as filling out web forms, giving verbal agreement, or providing physical paper forms. Always ensure that your mass texts are reaching individuals who have explicitly given their permission, avoiding legal pitfalls and respecting your audience’s preferences. 

Conclusion

Embarking on a mass texting journey may seem daunting, but with TextBetter’s suite of tools, your path becomes smoother and more efficient. Our multiple mass texting solutions are designed to guide you through every step, from registration to message personalization, ensuring compliance with regulations and maximizing the impact of your marketing efforts. Ready to revolutionize your outreach? Start your free trial with TextBetter today!