How to Increase Text Message Deliverability Rate
Ever found yourself perplexed, asking, “Why aren’t my texts getting delivered?” As a business owner, struggling with text message deliverability is a frustrating experience. In this post, we’ll delve into the key factors impacting the successful delivery of your texts to customers. We will also explore actionable solutions to enhance your text message deliverability.
Are you registered?
One critical aspect impacting text message deliverability is A2P 10DLC (Application to Person 10-digit long code). This unique code is essential for registered businesses sending texts to customers. It establishes credibility and authenticity, assuring carriers that the sender is legitimate and verified. The aim is to offer businesses a secure, reliable method to connect with customers while safeguarding recipients from unsolicited messages. TextBetter, a certified partner of The Campaign Registry, specializes in 10DLC registration, ensuring businesses meet the necessary criteria for successful text deliveries.
Are you using variable data?
Carriers actively monitor outgoing messages to curb spam. Bulk-sending identical messages raises red flags. Introducing variability, such as including the recipient’s name or customized content, significantly increases the chances of passing carrier scrutiny. By personalizing your texts, you can navigate through carrier filters and improve deliverability.
Utilizing variable data doesn’t just enhance the chances of evading carrier filters; it also fosters a more engaging and personalized customer experience. Customers are more likely to engage with messages that feel tailored to them. Integrating personalized information into your texts, such as past purchase history, localized offers, or specific interests, not only increases the likelihood of successful delivery but also boosts customer interaction and satisfaction. This customer-centric approach not only improves deliverability but also builds stronger relationships, fostering loyalty and trust between your business and its recipients. In today’s competitive landscape, personalized communication is key to standing out and driving better results.
Are they being sent at the same time?
Message throttling is another strategy to counteract potential spam identification by carriers. Sending a large volume of texts simultaneously may trigger spam alerts. Carriers prefer evenly distributed message transmission. By employing message throttling, texts are spaced out by milliseconds, preventing them from being flagged as spam. This practice safeguards your texts from being blocked and ensures a higher deliverability rate.
Message throttling serves as a critical mechanism in ensuring a smooth delivery process. Carriers are vigilant about identifying sudden spikes in text volume, which might signify spam-like activity. Utilizing message throttling helps maintain a balanced and controlled flow of messages, thus avoiding triggers that might flag your texts as unsolicited. This method doesn’t just prevent blocks or delays; it also respects the carriers’ limitations, preventing network congestion or disruptions. By spacing out the text transmissions, even by milliseconds, you not only protect your messages from being tagged as spam but also contribute to a reliable, uninterrupted communication flow, ultimately elevating your text message deliverability rate.
How to increase your text message deliverability rate
Enhancing text message deliverability is a key concern for businesses, and the right approach can significantly improve success rates. TextBetter specializes in optimizing text deliverability by addressing critical factors like registration, variable data usage, and message throttling. Leveraging their expertise can notably enhance your business’s text message deliverability, ensuring your messages reach your audience effectively.
In conclusion, text message deliverability can be a challenge for many business owners. However, by understanding the factors that impact it—such as A2P 10DLC registration, employing variable data, and utilizing message throttling—businesses can significantly enhance their text message deliverability rates. TextBetter stands as an expert partner in this realm, ensuring that your messages reach their intended recipients reliably and effectively.
By implementing these strategies and partnering with TextBetter, business owners can substantially increase the deliverability of their text messages, ensuring that their communications effectively reach their target audience. Contact our sales team today to figure out how TextBetter can help your business!
