Businesses use a variety of communication mediums to connect with current and potential customers. Phone, email, and print are a few more traditional methods, whereas social media, chat, and text messaging channels have gained momentum in recent years.
Since you’re reading this article, it’s safe to assume that you didn’t know you could text from a landline, but you sure can, and your customers prefer it.
If you are a business owner or working for a business that hasn’t integrated text as part of your communication strategy, read on… we wrote this for you.
It’s For You and Your Customers
Making changes to the way you communicate with clients and prospects can feel risky. However, the truth is the only risk is the fact that you’re likely losing business by not integrating a text from a landline strategy.
Business text messaging isn’t just for your customers. Adding capabilities to send a text from a landline makes communication convenient for your business and employees. There isn’t an immediate need to drop what you’re doing to take a call. More communication options mean a better customer experience, more business, and happy customers.
When You Send a Text From a Landline, it’s Powerful
Thanks to modern technology, it is possible to text from a landline phone (and receive texts, too). As a result, texts reach people, get noticed, and get responded to.
Actually, reach people
Text messages get through to the intended contact rather than hanging out in an inbox, being filtered out, or getting lost in the hundreds of emails received each day. Phone calls go unanswered, and not surprisingly, voicemails aren’t considered a priority for most.
- Pew Research indicates that 97% of Americans have a cell phone of some kind.
- A study released by the National Center for Health Statistics in early 2021 shows approximately 61.8% of adults were strictly wireless users.
It’s hard to ignore the chime or buzz of mobile phones. A text message is considered a high-priority and preferred communication medium.
- To follow up with a phone usage statistic by REVIEWS.org, Americans check their phones 262 times each day.
Get a response
Consumers want to connect to businesses efficiently by keeping their communications direct and to the point. Text messaging offers a cost-effective way for companies to increase consumer engagement.
- Forbes reports that text messages have a 98% open rate, while email has only a 20% open rate.
- According to Rebrandly, the average person replies to a text message within 90 seconds, compared to 90 minutes for an email.
The unmatched reach and overall effectiveness of text messaging make it the most powerful channel for businesses, yet it’s significantly underutilized.
The Preference is Text
Text is considered to be less intrusive, more convenient, efficient, and a preference for most. However, when it comes to communicating, it’s fair to say that most of the population you’d engage with as a business would instead type than talk. Likewise, we’d rather type short replies to short messages than long replies to lengthy emails.
The fact is, texts are short and are intended to the point across faster than in an email. They’re not all that involved, unlike emails or phone calls. The simplicity that landline texting for business provides translates to flexibility. A text can quickly be read and responded to from virtually anywhere. During the commute, over lunch, and even in other meetings.
The Proof is in the Pudding
If you need a little more convincing, check out these U.S. business texting statistics. Here are seven compelling reasons to offer text as a communication channel in your business.
- 78% of people wish they could have a text conversation with a business.
- 61% of companies want to send and receive texts from a business number.
- Over 1/3 of professionals say they can’t go 10 minutes without responding to a text.
- Texting in the sales process with a qualified lead can increase conversions by over 100%.
- Response rates from text messages are 209% higher than those from phone calls.
- 90% of leads prefer to be texted, compared to called.
- 64% of consumers are likely to have a positive perception of companies that offer communication via text.
It’s Easy to Send a Text From a Landline
When someone sends a text to your landline number, TextBetter converts their text into an email and delivers it right to your inbox.
We’ll automatically include “Text Message From” in the subject line, so you can quickly tell the difference between an email and a text.
TextBetter’s SMS Gateway works both ways (by also converting text messages into emails). So, when someone replies (or sends a text to your landline number), their message will arrive as an email in your inbox. To text back, simply reply!
Start texting today with TextBetter. Reach out to us to get started. You’ll be ready to text in a matter of minutes!