Why Small Businesses Should Invest in Text Message Marketing 

When you own a small business, wearing multiple hats is part of the job description. As the CEO, CFO, CMO (and every other executive position), you need marketing strategies that are quick, easy to use, and provide the best return on investment (ROI). That’s where text message marketing comes in. In this blog post, we will explore the benefits of text message marketing for small business owners and why it should be an essential part of your marketing strategy. 

Text Message Marketing is Personal

One of the key advantages of text message marketing, also referred to as SMS marketing, is its personal nature. As a small business owner, your customers likely come from your local community. Text marketing allows you to connect with them on a more personal level compared to traditional marketing methods such as billboards or posters. By sending targeted messages directly to their mobile devices, you can create a sense of familiarity and build stronger relationships with your customers.  

Text Message Marketing Offers Immediate Results

Did you know that most text messages are read within 90 seconds of delivery? This immediate response rate is a significant advantage for small business owners. Whether you’re promoting a limited-time offer or announcing a flash sale, text marketing ensures that your messages reach your customers promptly. This real-time communication enables you to drive immediate engagement and increase the chances of converting leads into sales. 

Text Message Marketing is for Any Business of Any Size 

Regardless of the size of your business, SMS marketing is a versatile tool that can be tailored to your specific needs. With the SMS marketing Wizard, you have the freedom to schedule as many text messages as you want. The Wizard allows you to upload excel sheets with up to 1,000 text messages scheduled, and there’s no limit to the number of excel sheets you can upload. Whether you’re a small boutique or a growing franchise, text marketing can accommodate your marketing goals and scale alongside your business. 

Text Message Marketing can be Used to Automate FAQs

As a small business owner, you’re no stranger to frequently asked questions (FAQs). Answering these questions manually can be time-consuming and may result in delays or inconsistencies. However, with text message marketing, you can easily automate the process of answering FAQs. By anticipating common inquiries such as business hours, address, return policy, and Covid-19 policy, you can provide proactive answers and improve the overall customer experience. By automating FAQs, you can free up time for more critical tasks while ensuring your customers receive the information they need promptly. 

The Next Step in Your Business

If you haven’t already incorporated SMS marketing into your business strategy, now is the time to start. Getting started with business text messaging is simple and can yield significant benefits for your small business. Whether you plan to use it for promotional campaigns, customer engagement, or automated FAQs, text marketing can help you connect with your target audience effectively. To explore the possibilities of text message marketing, visit www.textbetter.com, call us at (800) 322-1112, or schedule a call with our sales team here. 


Text marketing presents a unique opportunity for small business owners to engage with their customers in a personal and immediate way. By leveraging this powerful marketing tool, you can reach your target audience more effectively, automate FAQs, and take your business to the next level. Incorporate text marketing into your strategy today and witness the positive impact it can have on your business’s growth and success.