Does SMS marketing actually work?
If you’re here, you’re already considering SMS marketing. You have seen how other businesses use it, and now you are wondering if you should invest in text marketing.
Picture this. You and your friends are deciding where to go to eat dinner. No one has any preferences. Then, one of you gets a text from a restaurant you all like. It says, “Free appetizer with purchase of 2 entrees tonight only.” With this restaurant utilizing SMS marketing, you and your buddies are getting free appetizers, and the restaurant is getting your business.
Learn why text marketing is the next step for your business!
SMS marketing is made for any business of any size
Even if you are the only employee of your business or you have hundreds of employees, text marketing works for you. No matter the size of your business or industry, your customers have phones.
And wait until you try the SMS marketing Wizard! With the Wizard, you can send personalized texts to hundreds of recipients at once. To use the Wizard, upload your recipient list and your message, then click send. Or, if you prefer to schedule your message, you can do that too! In 30 minutes or less, your texts will be delivered.
SMS marketing can meet the needs of your business and get your message in front of your customers, no matter the size of your business, industry, or customers.
Personalize your marketing strategy
We all know the difference between a generic text and a text meant for us. For example, my favorite local coffee shop texts me when they are running special deals and promotions. They also text me if I go over two weeks without visiting them. They usually include a discount on my most ordered drink. Those texts are definitely my favorite.
SMS marketing feels more personal to your customers. And when your customers are evaluating between you and your competitors, investing in your customer relationships will make all the difference. This is the time to personalize your marketing strategy; there is no better way to do so than to use text marketing.
Text Marketing: your customers are already there
How much do you invest into getting your message in front of your customers? Do you research your ads and change your filters to ensure you are getting the best return on investment?
SMS marketing already has high open rates compared to any other type of marketing. Did you know that Americans spend an average of around 5.4 hours a day using their phones? Your customers are already on their phones. So why not put your message where they already are with SMS marketing?
Appointment Reminders with SMS marketing
How many times have you almost forgotten an appointment or meeting? We get it; life gets busy, and we know you have millions of things on your mind. Luckily, we live in a time of reminders through texts, emails, calendar reminders, and even sometimes calls, even though almost everyone prefers the prior three options.
Reduce no-shows by using SMS marketing to schedule appointment reminders to your customers and prioritize your time.
SMS Marketing is Cheaper
So now you know that SMS marketing actually works, but you are still hesitant because you don’t know how much it costs. If it works as well as I am saying, you probably think it must be expensive.
Many of us still remember when each text message cost more than 20 cents per message. Thankfully, that is no longer the case. Each TextBetter plan comes with a texting plan and unlimited receiving texts. As a result, text marketing is cheaper than many email campaigns and has a greater return on investment, making it worth every penny.
Ready to start your SMS marketing journey? Contact us today, and we can set you up in under 2 hours with no software required to download.